Saturday, May 26th, 2012

“Business Will Come Back When…”

September 14, 2010 by  
Filed under B2B, Blog, Research

…we get some products that people want to buy.” Oh. Yeah. Let’s work on that, shall we? Charles Kettering, inventor of the electric car-starter, founder of Delco and head of GM’s research labs until 1947, made this observation in a Depression-era speech to a group of advertising executives. Later in the speech he said, “Research [...]