Qualcomm and Digital Marketing – Using Social Media in B2B
January 4, 2011 by admin
Filed under Past Events
Thursday, January 20, 2011, 11:30am – 1:00pm
Location: Doubletree Hotel San Diego – Mission Valley
7450 Hazard Center Drive, San Diego, 92108
Tel: 619-297-5466
Why has Qualcomm’s marketing strategy gone digital? Why have they, one of the region’s premier B2B stories, decided to channel many of their conversations and communications through social media? What are they doing that could benefit your own company?
Cherry Park’s presentation will help you look at the landscape and trends in digital marketing and show you why you should consider digital as part of your marketing mix.
Attendees will take away solid tips on how to build a social media strategy that’s right for your company and driving even better interaction than in traditional marketing channels.
Cherry Park is senior director of marketing for Qualcomm Incorporated. In this capacity, she leads the digital marketing and branding efforts for the global marketing organization, including oversight and management of Qualcomm’s interactive strategy, as well as brand development and corporate positioning. Park holds a bachelor’s degree in communications studies from the University of California, Los Angeles and a master’s degree in business administration from the UCLA Anderson School of Management.
Registration: General Admission – $45
Discounted pricing for AMA Members: $39
