This Weeks Top Marketing News – By Richard Jones, AdReviewWeekly.com
Exciting week in Marketing and Advertising news – In my view, Starbuck’s news that they will start accepting payments on mobile phones is the biggest news of the week. Certainly, Google’s CEO stepping down was big news, as was Starbuck’s announcement of the 31 oz Trenta serving size (Big Gulp meets The Big Jolt) – however, this simple move by Starbuck’s to accept mobile payments provides an excellent catalyst for quick adoption of this mobile technology by the masses. Keep an eye on this one…
More top news from the week:
Fri Jan 21, 2011
ARTICLES:
Verizon’s iPhone marketing blitz begins on YouTube – AdAge.com
Living Social establishes itself as a serious Groupon rival – AdAge.com
Novartis (maker of Excedrin) talking to agency search consultants – AdWeek.com
Norwegian Cruise Line Prefers East Coast Shop – AdWeek.com
SunTrust Bank swings to profit – WSJ.com
T-Mobile gets orders to grow revenue, cut costs – USAToday.com
Dillard’s real estate idea lifts retail stocks – DallasNews.com
US Airways to keep flight offerings on Expedia – Philly.com
Scrappy Southwest has similar ad agency (GSD&M) – Philly.com
Verizon challenges FCC’s net neutrality rules – MercuryNews.com
GE Healthcare’s profit climbs – bizjournals.com
Wall Street Journal – Google to launch Groupon competitor after rejection – BizJournals.com
Thu Jan 20, 2011
ARTICLES:
Liz Ross named N. American CEO of Mediabrands Ventures (interpublic) – AdAge.com
GSD&M Promotes Jeanne Crockett – AdWeek.com
Living Social launches self-promoting Amazon offer – AdWeek.com
Select Resources to manage Sears’ creative review – AdWeek.com
Restaurants reach out to customers with social media – NYTimes.com
Morgan Stanley profit jumps 35% – WSJ.com
At AIG, focus returns to Insurance – WSJ.com
Mitsubishi aims to triple net – WSJ.com
Report: WalMart will make, sell healthier foods – USAToday.com
Economists: Housing industry looking much brighter in 2011 – USAToday.com
T-Mobile apps block drivers from texting or calling, let paretns track kids’ whereabouts – LATimes.com
Arby’s to be put up for sale – ChicagoTribune.com
Bell launching new helicopter program – Star-Telegram.com
EPA, Chrysler work on hybrid engines of minivans – MercuryNews.com
Stein Mart revamps reward program – BizJournals.com
Wed Jan 19, 2011
ARTICLES:
Initiative loses Home Depot’s $700 million media biz to Carat – AdAge.com
Perry boosted to top US Marketing job at General Motors – AdAge.com
Sears holdings begins agency review – AdAge.com
L’Oreal USA picks Moxie(Atlanta) for Digital Media AOR – AdAge.com
Chrysler eyes 3 shops to handle Fiat digital biz – AdWeek.com
At Goldman, Qtrly profit drops 53% – NYTimes.com
American Express to cut jobs – WSJ.com
Starbuck’s accepts cellphone payments – ChicagoTribune.com
American Airlines parent loses $97 mill in Q4, $471 mill for year – DallasNews.com
Wells Fargo profit up, aided by lower reserves – LATimes.com
Two accused of hacking into AT&T servers, stealing iPad users’ data – LATimes.com
Tue Jan 18, 2011
ARTICLES:
Five up and coming mobile shopping sites you’ll be using – AdAge.com
Miller to introduce lemon-flavored version of MGD 64 – AdAge.com
eHarmony picks OMD for media chores – AdWeek.com
Citibank posts first annual profit since 2007 – NYTimes.com
Boeing again delays delivery of 787 Dreamliner – NYTimes.com
Sprint to raise smartphone data fees – WSJ.com
Schwab net drops 27% – WSJ.com
Cheesecake Factory’s skinny drinks are about 150 calories – USAToday.com
YUM Brands will sell A&W, Long John Silvers – USAToday.com
U.S. airlines are expected to report highest annual profits in more than 10 years – LATimes.com
American to sell tickets through Priceline.com – ChicagoTribune.com
Kroger expands gas rewards to fuel customer loyalty – DallasNews.com
AA gets Vegas.com to go Direct Connect – DallasNews.com
It’s official: Quantas to hop into D/FW in May – Star-Telegram.com
Lenovo: PC maker creates separate unit for tablets, phones – MercuryNews.com
Washington Post plans tabloid sections – BizJournals.com
Mon Jan 17, 2011
ARTICLES:
Pantene set to try again to reverse slide – AdAge.com
Pubs push their own ad networks – AdWeek.com
The hyperlocal opportunity – AdWeek.com
Retail future looks bright at NRF’s big show – RetailingToday.com
Irish Tourism hopes to keep smiling – WSJ.com
Vision Airlines flight plan: Bargain airfares to Florida – USAToday.com
Allergan seeks bigger market for Lap-Band weight-loss device – LATimes.com
Starbucks to add 31-oz ‘Trenta’ – ChicagoTribune.com
Wolverton: Microsoft innovating, but struggling on marketing – MercuryNews.com
New HP CEO eyes strategy shift – BizJournals.com
