AMA- San Francisco: Strategic ROMI Spotlight Forum

Strategic Measurement and Communications of Your Marketing Strategy- The Keys to Successful Marketing Leadership in an Uneven Economy

 

When: Wednesday March 23, 2011
8:15 AM to 4:45 PM

Where: Courtyard San Francisco Downtown
299 Second Street
San Francisco , CA 94105

See more details and the event brochure

Now, more than ever, marketers’ ability to demonstrate true top line results is vital to their very existence. Volume of sales or percentages of market share are no longer sufficient measures. Today’s environment requires solid financial models and measurement tools that are backed by winning communication strategies. The end result: The demonstration of top line results driven by indispensable marketing efforts.

AMA’ Strategic ROMI Spotlight Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model. They will equip you with strategic methods for effectively communicating marketing objectives, and garnering buy-in of those objectives at all levels. It is through this strategic/tactical coupling effect that true marketing results are experienced.

Discussion Points Include:

• The Key Components to Successful ROMI Measurements
• A Proven ROMI Formula
• Creating and Executing a ROMI Plan
• To Spend or Not to Spend: Leveraging Results to Improve Spending Decisions
• Developing a Communication Strategy for your ROMI Initiative
• Strategically Aligning ROMI to Business Objectives
• Garnering Buy-In throughout the Organization

Top 3 Take-Aways

• Creating an Actionable ROMI Formula and Project Plan
• Develop a Communication Strategy to Maximize Adoption of Marketing Objectives
• Improve Purchasing Decisions and Gain Deeper Understand of Market Behavior
• Highlight Marketing’s Indispensability through Showcasing Top-Line Results

Facilitators

Chris Brown, CEO, MarketCulture Strategies Inc.

Scott Hamilton, Senior Partner, Co-founder, Allign