Art of Marketing – Fall 2012

September 17, 2012 by SanDiegoAMA
Filed under Past Events

Presented by the San Diego Chapter of the American Marketing Association
Powered by UC San Diego | Extension

October 10, 2012

CONNECT. LEARN. COLOR OUR WORLD.

The Art of Marketing 2012 brings together speakers, panels, and hands-on training intensives designed to illuminate, educate, and paint the varied yet blended picture we call marketing. Answering the call for relevant, timely insights and actionable take-aways in a one-day, fun, intensive learning environment, the Art of Marketing Fall 2012 promises to deliver real-world solutions in a lively forum.

Presented by the San Diego Chapter of The American Marketing Association (AMA) and powered by UC San Diego Extension, Art of Marketing 2012 will host 100 attendees and speakers from big brands, small and medium-sized business and local universities.

WHEN:
Wednesday, October 10, 2012 – 11:30 am – 4 pm
Mixer & Networking, 4:15 pm – 6:30 pm

WHERE:
UC San Diego Extension
6256 Greenwich Dr.
San Diego, CA 92122

WHY YOU SHOULD ATTEND

Art of Marketing 2012 is not your usual “general conversation” marketing conference. You will leave this half day with knowledge and practical applications to your daily marketing dilemmas.

The Speakers – Access to industry experts and the latest research. The master mentors represent national and international brands. They will share how they color outside the lines on a daily basis to forge innovation and deliver results for both companies and customers.
The Sessions – Practical tools and innovative technology help you do more with less. Choose from individual presenters and hands-on training intensives. Get actionable takeaways at the end of the day.
The Attendees – Opportunities to connect and network. Meet mid-level to senior marketing professionals from all marketing disciplines, sure to be a colorful group of learners.

*** For workshops, it is recommended that attendees bring a laptop or iPad to follow along.

ART OF MARKETING SCHEDULE

One dynamic keynotes, 5 break-out sessions, a how to network session and a lively mixer to round out the day.

SCHEDULE
11:30 am – 12:15 pm	Check In and Lunch
Luncheon Keynote	12:15 pm – 12:50 pm	Branding on a Global Scale
	Susan Dawson, Director Field Marketing, Petco Animal Supplies	Keynote
Session 1	1:00 pm – 2:00 pm
Track 1	Rob Fuggetta, Founder & CEO, Zuberance	Energizing Brand Advocates
Track 2	Jennifer Personette, VP of Client Services, The Agency San Diego	Building a Digital Advertising Plan

Session 2	2:05 pm – 2:45 pm
	Speed Networking (Bring your elevator pitch!)	Networking with Ease Presented by Aquent/Vitamin T

Break	2:45 pm – 3:00 pm

Session 3	3:05 pm – 3:45 pm
Track 1	Ramsay Crooks, Sr. SEO Director, Geary LSF	Everything You Wanted to Know About SEO but Were Afraid to Ask
Track 2	Uyen Olson, Brand Manager WD-40 Company	Creating Award Winning Integrated Marketing