Art of Marketing – Fall 2012
Presented by the San Diego Chapter of the American Marketing Association
Powered by UC San Diego | Extension
October 10, 2012
CONNECT. LEARN. COLOR OUR WORLD.
The Art of Marketing 2012 brings together speakers, panels, and hands-on training intensives designed to illuminate, educate, and paint the varied yet blended picture we call marketing. Answering the call for relevant, timely insights and actionable take-aways in a one-day, fun, intensive learning environment, the Art of Marketing Fall 2012 promises to deliver real-world solutions in a lively forum.
Presented by the San Diego Chapter of The American Marketing Association (AMA) and powered by UC San Diego Extension, Art of Marketing 2012 will host 100 attendees and speakers from big brands, small and medium-sized business and local universities.
Wednesday, October 10, 2012 – 11:30 am – 4 pm
Mixer & Networking, 4:15 pm – 6:30 pm
UC San Diego Extension
6256 Greenwich Dr.
San Diego, CA 92122
WHY YOU SHOULD ATTEND
Art of Marketing 2012 is not your usual “general conversation” marketing conference. You will leave this half day with knowledge and practical applications to your daily marketing dilemmas.
- The Speakers – Access to industry experts and the latest research. The master mentors represent national and international brands. They will share how they color outside the lines on a daily basis to forge innovation and deliver results for both companies and customers.
- The Sessions – Practical tools and innovative technology help you do more with less. Choose from individual presenters and hands-on training intensives. Get actionable takeaways at the end of the day.
- The Attendees – Opportunities to connect and network. Meet mid-level to senior marketing professionals from all marketing disciplines, sure to be a colorful group of learners.
*** For workshops, it is recommended that attendees bring a laptop or iPad to follow along.
ART OF MARKETING SCHEDULE
One dynamic keynotes, 5 break-out sessions, a how to network session and a lively mixer to round out the day.
|11:30 am – 12:15 pm||Check In and Lunch|
|Luncheon Keynote||12:15 pm – 12:50 pm||Branding on a Global Scale|
|Susan Dawson, Director Field Marketing, Petco Animal Supplies||Keynote|
|Session 1||1:00 pm – 2:00 pm|
|Rob Fuggetta, Founder & CEO, Zuberance||Energizing Brand Advocates|
|Jennifer Personette, VP of Client Services, The Agency San Diego||Building a Digital Advertising Plan|
|Session 2||2:05 pm – 2:45 pm|
|Speed Networking (Bring your elevator pitch!)||Networking with Ease Presented by Aquent/Vitamin T|
|Break||2:45 pm – 3:00 pm|
|Session 3||3:05 pm – 3:45 pm|
|Ramsay Crooks, Sr. SEO Director, Geary LSF||Everything You Wanted to Know About SEO but Were Afraid to Ask|
|Uyen Olson, Brand Manager WD-40 Company||Creating Award Winning Integrated Marketing|
(Schedule Subject to Change)
|Full Day (Includes Luncheon and
Happy Hour Mixer)
General Admission: $69
|$25 Purchase Ticket at Venue|
INTERESTED IN SPONSORSHIP? Learn more about sponsorship opportunities >>
ART OF MARKETING CONTACTS
Shelley Callahan, Art of Marketing 2012 Co-Chair – email@example.com, (858)692-7672
Barbara Haines, San Diego AMA Chapter Coordinator – firstname.lastname@example.org, (619) 402-7825