San Diego American Marketing Association Board Officers

AMA Volunteer Board 2010-2011

DAN BISHOP – President Things you should know about Dan: Career: Manager, Social & Emerging Platforms, Intuit Professional Bio Dan is tasked with ensuring that TurboTax is always staying ahead of the game when it comes to social and emerging media areas.  Prior to joining Intuit Dan held social strategy and business development roles for startups Ustream, Mahalo and JumpTV.  Dan studied Law & Society at the University of California, Santa Barbara and did attend his first day of Law school in 2007 but opted to stick with what he loved and the startup he was at the time… it all worked out. Best thing about AMA? AMA at its core, I committed to helping people enhance their professional lives.  It empowers each individual to make what they want of his/ her AMA experience whether that be networking, education or leadership development. Brand you admire? Zappos

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KIRSTY NUNEZ - President Elect Things you should know about Kirsty: Career: President, Q2 Insights Inc. Professional Bio A seasoned market researcher, my graduate education is in research psychology (MA) and applied statistics (MSPH). It’s a balance of qualitative and quantitative research – inspiring the name of my company, Q2 Insights. My experience spans the academic and real world domains, the latter including tenure in both supplier and client-side research roles. In 1991, I founded Focus Research, Inc. (renamed Q2 Insights in 2011). Since then I have had the privilege of leading a team of highly talented research professionals, often traveling nationally and internationally to further my skills. Best thing about AMA?   Brand you admire?  Naked Pizza (Originally known as Worlds Healthiest Pizza , the brand grew from 1 to 450 locations in 18 months fully exploiting social channels to attract investors and customers.  They continue to expand nationally and internationally seeking social entrepreneurs as franchisees.)

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CHELSEA BAKEWELL- Co-Vice President, Programming   Things you should know about Chelsea: Career: Marketing Manager, Red Door Interactive Professional Bio Chelsea Bakewell is Marketing Manager at Red Door Interactive, a strategic partner dedicated to helping businesses continuously evolve, with offices in San Diego, Denver and Carlsbad. In this role, her primary responsibilities are developing, executing, and optimizing Red Door’s marketing and communications plans, tactics and strategies. Chelsea has a passion for marketing, and enjoys the creative yet analytical aspects of this profession. Before Chelsea joined Red Door Interactive, she worked at The San Diego Foundation, Barney & Barney, LLC, and Citrix Online. Best thing about AMA? The chance to connect with and learn from other marketing professionals is one of my favorite parts of being involved in the AMA. No matter how involved you chose to be, the AMA will provide ways for you to learn, grow, and connect. Brand you admire? TOMS is one of my favorite brands because they are a successful company that supports a great cause through their “One For One Movement – A Pair Of New Shoes Is Given To A Child In Need With Every Pair Purchased.”  It isn’t hard to see why so many people become brand advocates after learning more about the company and their inspiring mission.

JIMMY PAGE – Vice President, Communications Things you should know about Jimmy: Career:  Search Engine Optimization, Provide Commerce (Shari’s Berries) Professional Bio Jimmy has extensive expertise in B2B marketing automation strategy, analytics, search engine optimization and digital marketing in general. Here in San Diego, Jimmy has worked for a diverse host of firms including Xerox, Accelrys and Provide Commerce, owners of ProFlowers and other e-commerce gifting brands. In addition to his 9 to 5, he manages his own digital marketing consultancy and is founder of Finest City Digital which produces software products such as SEMSpider. Jimmy earned a Bachelors degree in marketing from Penn State University, and an MBA from San Diego State University. Who’s doing the best Marketing right now? In my sphere the best marketing is being done in business-to-business process modeling and offensive strategy. Fantastic software companies and brilliant in-house marketers are creating the deepest insight into revenue models ever. I have a lot of respect for companies like Eloqua, Marketo and HubSpot if I have to name names. What’s your favorite quote? “Your future is up to you, not your employer. You have to get better in order for your circumstances to get better, and that must be done on your own time.” -Larry Winget

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STEVE ROOT – Vice President, Finance Things you should know about Steve: Career: Audit Senior, LevitZacks CPAs Professional Bio Although I do not work directly in marketing, I see marketing as the fun aspect of the business language that allows businesses who harness it appropriately and effectively to grow exponentially.  Since client growth is an important aspect of what I do, I am constantly learning and using marketing strategy to grow my career. Who’s doing the best Marketing right now? I am a fan of what Apple did to reach its target demographic in the Mac versus PC commercials.  The campaign must have worked well since other businesses, i.e. T-Mobile versus AT&T, have piggy backed on the thought. What’s your favorite quote? “If you want to succeed you should strike out on new paths rather than travel the worn paths of accepted success.” – John D. Rockefeller

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BRANDON CHAVEZ – Vice President, Community Relations Things you should know about Brandon: Career: Marketing Manager, UC San Diego Extension Professional Bio Brandon serves as the Marketing Manager for UC San Diego Extension’s Public Service Cluster, which includes Healthcare, Behavioral Sciences, Teacher Education and the OSHA Training Institute Education Center. After graduating from UC Santa Barbara, in addition to consulting on marketing and operations projects with a variety of organizations, he has held positions in advertising agencies and companies across Southern California ranging from media buying to sales to strategic market planning. Brandon is also actively involved in the community sharing his expertise with various non-profit organizations, is a member of the San Diego County Football Officials Association and is a graduate of the LEAD San Diego Impact program, class of 2012. Summer 2012 also marked the launch of his first company. Best thing about AMA? Without a doubt, the people. From my fellow Board Members to the chapter volunteers while including the members and attendees – the people I have met and the relationships I have formed (both professional and personal) have been well worth the investment of time and energy I put in and will keep me involved in the SDAMA for a long time to come. Brand you admire? ESPN – not only am I a huge sports fan, but the marketing and branding they do is excellent. The “This is SportsCenter” campaign shows they have a good handle on who they are trying to reach not just utilizing demographics such as age and gender, but also examining the types of personalities and psychographics their customers have and tailoring their messages accordingly.

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JOHN RUZICKA – Vice President, Membership Things you should know about John: Career: Program Marketing Manager, Vistage International Professional Bio John has worked as a marketing and sales professional in San Diego for nearly 10 years.  After a six year career as a Naval Officer, he sold residential real estate before moving into higher education and leadership development.  He focuses on content marketing, social media community management, and online / digital marketing. Best thing about AMA? Networking and relationships Brand you admire? Make-A-Wish

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JENNIFER PERSONETTE – Vice President, Sponsorship   Things you should know about Jennifer: Career: Vice President of Account Planning and Client Services, the Agency san diego Professional Bio An agency girl at heart. Strategizing on multiple brands and living the fast paced life is just as good as caffeine. She loves travel, her two dogs and swimming. Best thing about AMA? The people Brand you admire? Lowe’s Home Improvement

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SHELLEY CALLAHAN - Vice President, Communications   Things you should know about Shelley: Career: Vice President of Marketing, Advanced Particle Therapy Professional Bio Shelley Callahan is the VP of Marketing for APT, a proton therapy development company. For more than ten years, Callahan has been helping companies and clients achieve their goals in branding, digital and traditional marketing. Her expertise extends to a variety of verticals including biotech, financial services and sports. Callahan has her MBA from the University of San Diego where she is also an adjunct professor. Best thing about AMA? Two best things: I love meeting new people and hearing about their marketing projects. I also love hearing cutting-edge case studies. Brand you admire?  Apple

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ELIZABETH SNYDER – Secretary   Things you should know about Elizabeth: Career: Project Manager, Wealth Management Marketing, Inc Professional Bio In her role as Project Manager, she coordinates client marketing campaigns and serves as the main point of contact for client requests and projects. Elizabeth’s experience in the financial services industry began in 2004, when she joined Citibank/SmithBarney as a Licensed Sales Associate. Before moving to San Diego in 2008, Ms. Snyder worked as both a Wealth Advocate and Client Relations Manager for WrapManager, Inc., a Registered Investment Advisory Firm. Most recently, she served as a Sales and Marketing Associate at The Northern Trust Company for four years. Elizabeth obtained her Bachelor of Arts in Economics from University of California at San Diego and is currently pursuing a Certificate in Marketing from UCSD Extension. Best thing about AMA? The local events and variety of networking opportunities. SD AMA provides a great avenue for meeting other talented marketing professionals in San Diego. Brand you admire? Solo Eyewear – For every pair of sunglasses sold, SOLO donates a pair of prescription sunglasses or funds surgeries for those in need.