AMYs
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Event Information:Join us for the Cocktail Reception and AMY Awards Ceremony
Museum of Photographic Arts (MOPA) Wednesday June 27, 2012
Entry Information
Award Categories
A comprehensive program/campaign that capitalizes on the integration of creative marketing strategies and tactics along with other communication tools. The entry must include examples from at least three different media: Print, broadcast or out-of-home advertising, direct mail, public/community/government relations, Web promotion, e-mail campaign or special event Marketing materials or campaign that created a phenomenon facilitating and encouraging people to pass along a marketing message; includes campaigns through Twitter, Facebook, Foursquare and similar sites. The strategy should have created the potential for exponential growth in the exposure and influence of the message. This includes videos, presentations, speeches, white papers, etc… created by a company or individual in the San Diego area Print, radio, and TV advertisements that are either full-color or black-and-white/two-color marketing communications print materials; or electronic promotions appearing on Web sites, radio or television, that are produced for media on a paid-placement basis. The successful development and launch of a new product or service that is new to the San Diego area or has never before been marketed to a mass audience. Entries should include a description of the new product plus examples of the campaign (including pre- and post-launch). GREEN MARKETING CAMPAIGN/PROGRAM Green marketing is the marketing of products or services that are presumed to be environmentally safe. Thus, green marketing may include product modification, changes to the production or packaging process, service adjustments, modified internal communications and advertising. Green marketing also can include developing an external or internal program to improve/help the environment and reduce the organization’s/individual’s carbon footprint. Direct mail is considered any printed piece sent through a paid postal carrier, such as USPS or UPS, which is designed to solicit a specific, immediate response by the target audience. If a series of direct mail pieces were produced as a campaign, include one sample of each piece. Standalone direct mail pieces must be submitted as individual entries. Advertising creative appearing online (e.g. websites, Facebook ads) and are produced for media on a paid-placement basis; see “Social/Viral Marketing” for campaigns using services like Foursquare or postings/content on sites like Facebook, MySpace, Twitter. This category can include paid search engine advertising that uses copy only. Mobile marketing campaign encompass campaigns communicated via mobile channels, including SMS text, mobile-versioned website, Apple/iOS, Android, or Blackberry application. Large ad campaigns through print, radio, television (or combination) targeted at markets across the United States. This category is open to marketers in all industry verticals, as well as consumer and business markets. MARKETER OF THE YEAR – CRITICS CHOICE
You may enter multiple campaigns in different categories. Reach for the stars and join us for the cocktail reception and AMY Awards presentation at the Museum of Photographic Arts Wednesday June 27, 2012. All entries must have been published, produced or implemented between January 1, 2011 and April 1, 2012. Submissions are reviewed by a panel of experienced marketing and advertising executives in categories like Integrated Marketing Campaign, New Media Marketing, Advertising (Print, Television, Radio and Web) and more. Awards will be presented June 27, 2012 at the Museum of photographic arts
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