Toolkit

Excel with a Little Help From Your Friends Wouldn’t it be nice to have a blueprint for everything? We think so too. That’s why we’ve created this toolkit page. Here you can look for...

Big Data and Marketing Research

By Kirsty Nunez and Michael Lieberman  Many recent internet blogs (e.g. twitter, LinkedIn) have advanced the global claim that “Big Data will replace traditional survey research.”  The blog authors may advocate excessive use of...
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