Testing The Marketing Water, Look Before You Leap

Most marketers know the value of advertising pre-testing. Pre-testing is the testing of a questionnaire, advertisement on respondents selected from the target market before using it in a full-scale research study, campaign (Def). Advertising pre-testing costs may be only a fraction of production and advertisement costs. However, failures of advertising pre-testing to predict an advertisements [...]

Neuromarketing: The Devil is in the Details

Neuromarketing is a new field that may employ measurement of any one of several kinds of brain activity in response to marketing stimuli like television or print advertisements. Such measures may estimate depth of engagement and/or storage in long term memory of selective parts of the targeted advertisements. Various technologies like functional magnetic resonance imaging [...]

Rebrands – Why Most Garner Lackluster Results

Rebrands – Why Most Garner Lackluster Results by Frank Cowell on 5.2.2013 Rebrands. I have a love/don’t love relationship with them. I love to see brands commit to staying fresh and relevant; making changes for the better, getting back in alignment with their purpose, showing the world they care. But, I don’t always love rebrands. [...]

Is The Low Price Leader Strategy Dead?

by Todd Cooper on 3.27.2013 Lowering the cost of a product has been a powerful sales strategy over the years, but do consumers really only care about cheaper stuff? The standard belief has been if you offer something better for a little bit cheaper you’ll take the market. But if cost is the king of [...]

So You Own a Domain Name? Here’s How It All Works

by Joseph Freeman on 2.19.2013 There was a time not so long ago when terms like “domain name”, “A Record”, “server”, and “DNS” were reserved for IT departments, poorly designed chatrooms, and the occasional post D&D “munchies” banter. These days everybody’s sister has a fashion blog, runs a one-man-show social media company, or jumps on [...]

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