Five Considerations When Creating Your Social Media Playbook
From AMA’s Marketing News Exclusives Newsletter Published: March 3rd, 2011 Author: Piet Levy Summary U.S. marketing spending on social media is expected to grow 28% from 2010 to 2011, and to top $1 billion this year for the first time in social marketing’s history, according to Cambridge, Mass.-based Forrester Research Inc. That makes social media [...]
Posted: March 17, 2011 by jlyons
Tuesday night’s pre-event kickoff a success!
Last night the 13th Annual Cause Conference kicked off with an outstanding panel for a “business only” crowd. The night, sponsored by Red Door Interactive and San Diego Grantmakers, succeeded in providing “inspiration” for our corporate superheroes / C-level networking and new advice for getting it right. The panel included: David Hessekiel, The esteemed President [...]
Posted: March 16, 2011 by billroberts
Top Ten insights at the 13th Annual Cause Conference
Here are the top ten insights you will gain at the 13th Annual Cause Conference taking place on March 15 & 16, 2011 in San Diego. 1. National, regional & local trends in collaboration…from some of the trend-setting organizations and companies 2. Moving beyond the press release: New ways to engage the media to support [...]
Posted: March 14, 2011 by billroberts
Jan 7-13, 2011 Top Advertising and Marketing News by Richard Jones, AdReviewWeekly.com
Lots of movement in the tech and telecom categories – Nokia committing to the Microsoft platform, Verizon’s big week with iPhone, AT&T to emphasize Droid, Dish possible buyout by AT&T… Just asking – is this the sound of the engines of an economic and advertising comeback? The pieces seem to be falling into place… Fri [...]
Posted: February 14, 2011 by admin
This Week’s Top Marketing News – by Richard Jones, Publisher – AdReviewWeekly.com
Here’s this week’s top marketing and advertising news we shared with our clients this week. For me, I’m very excited to see Rupert Murdoch’s iPad newspaper ‘The Daily’ – which will debut on Feb 2. Noticing overall, more consistent and solid earnings in infra-structure type companies – signs of a real recovery in [...]
Posted: January 28, 2011 by admin
