This Weeks Top Marketing News – By Richard Jones, AdReviewWeekly.com
Exciting week in Marketing and Advertising news – In my view, Starbuck’s news that they will start accepting payments on mobile phones is the biggest news of the week. Certainly, Google’s CEO stepping down was big news, as was Starbuck’s announcement of the 31 oz Trenta serving size (Big Gulp meets The Big Jolt) – [...]
Posted: January 21, 2011 by admin
Wed Jan 12, 2011 – Top Adv News Across the Country
TODAY’S NOTABLE ADVERTISING/MARKETING NEWS From: Richard Jones – AdReviewWeekly.com PetCo Awards Media account to Initiative – AdAge.com Oren Aviv named CMO at 20th Century Fox, a studio needing a hit – AdAge.com Yahoo’s latest sports venture: The Post Game – AdWeek.com JCPenney awarded for top customer service – RetailingToday.com Target to open 21 stores in [...]
Posted: January 12, 2011 by admin
Salaries and Expectations are on the Rise for Today’s Marketers
From AMA’s Marketing Thought Leaders Newsletter Published: July 20th, 2010 Author: Nancy Pekala Summary When it comes to today’s employment market for marketers the good news is that salaries are rising. However, marketers are working harder for their money as expectations for their position continue to escalate. In a recent study, “2010 Trends in Marketing: [...]
Posted: January 1, 2011 by jlyons
“I Don’t Want to Listen to You, But I’ll Listen to Your Stories.”
Find the stories in your organization. Then turn them into marketing content. The biggest problems around creating new, interesting content are: Finding time to do it consistently. Finding talent to do it “magnetically.” Finding an angle to do it “engagingly.” These problems go away if you think in terms of stories. Prospects won’t listen to [...]
Posted: October 19, 2010 by admin
“Business Will Come Back When…”
…we get some products that people want to buy.” Oh. Yeah. Let’s work on that, shall we? Charles Kettering, inventor of the electric car-starter, founder of Delco and head of GM’s research labs until 1947, made this observation in a Depression-era speech to a group of advertising executives. Later in the speech he said, “Research [...]
Posted: September 14, 2010 by admin
