Carina comes to San Diego by way of Los Angeles where she spent the last six years of her career in marketing for the hospitality industry. Last year Carina made the exciting decision to further her education with a MBA at University of San Diego. Here she has a marketing concentration and is actively involved in the USD AMA and several other campus associations.
What Excites You Most about AMA? What excites Carina the most about the AMA is having the resources and reach to develop powerhouse marketers. At the collegiate level we are working on a great program to connect students with marketing professionals in the community which has quickly developed into her a passion project.
Role on Board: VP of Collegiate Relations – Carina is the liaison between all the local university chapters and the SDAMA. She is a resource for the schools and hopes to drive more value to students so that when they graduate and become professionals themselves, they will continue their membership with the SDAMA.
Which brand do you admire most? I really appreciate Lulu Lemon. They have really made fitness mainstream and truly engage with their community. This engagement has created an almost cult like following.
What (or Who) Inspires You, and Why? My grandfather has always inspired me, and will continue to do so. He was a loving, respectful man that worked hard and instilled great values amongst us kids. He is the reason I have my dedicated work ethic and my perseverance.