As the customer’s advocate, David believes a solid marketing strategy starts with an intimate understanding of the customer. People are his passion. With diverse experiences in product launch marketing, integrated marketing campaigns, digital marketing and nurturing automation, field marketing, business intelligence consulting, executive retreat planning, and market research, David has a rare knack for distilling complex challenges into simple, big-picture opportunities. David has worked in a variety of verticals like healthcare technology and software, business consulting, insurance benefits, and fashion. David earned a Bachelor’s Degree in Marketing Communications from California State University, Sacramento in 2006.
What is your involvement with AMA?
I like to consider myself the member’s biggest advocate. My role is to help members get the most of their membership, enhance member-exclusive benefits, and connect members with career development opportunities. I’m also co-chairing the 2015 Art of Marketing Conference in January and the 2015 Cause Conference. I’m very excited and honored to be a part of these flagship events.
Best thing about San Diego AMA?
Professional competitive edge. Searching for that game-changing advantage, I joined the AMA in 2006 during my transition from college internships to a professional career in marketing. After checking out multiple groups, I was impressed with the caliber of AMA’s educational events, the talent and diversity of its members, and its exclusive access to career-propelling opportunities. I had to be a part of it. Joining and engaging as a member was a major step in my professional development, but volunteering also brought my game to a whole new level. Not only do I get to help connect members with top-notch, cross-industry educational and networking access, I get to do it with some of San Diego’s brightest and most passionate marketers!
What is a brand you admire?
Chipotle Mexican Grill and Southwest Airlines. Both continue to innovate their business model and customer experience. They value integrity and ethics of their products. And they allow their brands the flexibility needed to remain relevant to customers. Both truly understand who’s the REAL owner of their brands—the customer.
What is your favorite quote?
“Brevity is the soul of wit.” – William Shakespeare, Hamlet
What is your favorite book?
Contagious: Why Things Catch On by Jonah Berger. Through research and examples, Berger serves a recipe for virality, explaining the psychological ingredients that cause people to talk about our brands and share our messages so they spread like wildfire.
What business figure inspires you the most?
My colleagues: superiors, peers, and team members. Each person brings diverse skills and perspectives that fuel an organization’s long-term growth and innovation and inspire me to grow.
What is your one gold nugget of wisdom?
Never stop improving.