What is your favorite brand and why?
My favorite brand right now is Hubspot, the Inbound Marketing Gurus. Hubspot’s Marketing Library is full of free resources that are relevant, comprehensive, customizable and packaged in easy to access formats. Their categories range from social media and content marketing to seo and web design. They stay current with digital marketing trends and know what it means to “nurture” and provide value with free content strategies and tactics serving consultants, small businesses, agency and corporate audiences. They are one of my primary go-to resources for reference of inbound marketing best practice guides and case studies, trending topic eBooks, and useful customizable templates. Content topics include areas such as buyer personas, content mapping, blog guides, visual content creation tips, and many checklists and tip sheets for implementing inbound marketing campaigns.
What do you love about AMA
The AMA has proven over and over to be a solid professional resource and sounding board for me. I have explored many aspects of my career goals through participating on different committees and diving into processes such as event programming, communications, analytics, sponsorship and conference support. I’ve also been mentored through the process, which is much more than I originally anticipated signing up as a student member a few years back before I’d moved here to San Diego. I have many years working as a professional in small business and corporate settings, however, as a life-long learner I truly appreciate the ongoing support I receive from the AMA in particular to guide me through exploring new areas where I’ve shown interest. I appreciate the fact that everyone is a volunteer and actively working as a professional in these areas. I also love that the members have just as much of a deep and tender joy for marketing as myself — marketing geeks are my peeps! Whether it’s digital marketing, brand building, events and educational programs or direct communications and community building, the AMA is “all-in”. I like that I’ve been able to engage with the the monthly programming of signature events and educational programs growing my networks. The ongoing activities like the mixers and conferences have proven to be a great place for me to cultivate and foster fruitful relationships that only lead to more opportunities. I’ve developed quality connections within the many marketing sectors here in San Diego in an unparalleled amount of time!
What is your one gold nugget of business/marketing wisdom?
Integration. I try to incorporate this theme in all of my endeavors. Whether a large project or a specific event, utilizing both traditional and non-traditional channels are still important for brand marketing and communications. Knowing there are multiple ways to have conversations and connect with your audience in the social-spheres including online, offline, word-of-mouth, face to face, etc. We have to utilize our endless tools to make an impact. Integrating our resources and creating that web wherever possible is key to reinforce the brand, support the cause, launch the product, promote the campaign and most importantly to continue the conversations with the communities we now have access to so directly.
Tysa has over a decade of experience working with content management systems and specializes in developing efficient processes and technical documentation. She brings with her a rich understanding of best practices in online learning, community management and customer engagement/experience. She has worked with Clarity Innovations in Portland, Oregon for the last six years as the “janet of all trades”, with a background in project management, systems analysis, online resource development and supporting technology integration initiatives. As a marketing maven and community cheerleader she thrives when creating and coordinating marketing and technology events and conferences. She loves creating opportunities for memorable customer engagement and user experiences, matching win/win sponsorships, energizing promotions and strategizing PR. She started her own business, SOLO Media Marketing, LLC as a way to integrate these things integrating social, online, local, and organic digital marketing methods under one umbrella with PROMOJOPR, as the branch that specializes in events, promotion, marcom and PR.
Tysa received a Bachelor of Science in Internet Marketing from Full Sail University in Florida and is currently pursuing her Masters degree in Public Relations and New Media. She is an avid life-long learner engaged in community building and professional development. She is inspired by keeping her finger on the pulse of top social trends, tools, and tactics and connecting people and resources.
Tysa currently serves the San Diego community on many levels. She’s a member for multiple committees within the AMA San Diego chapter including event programming, analytics management and sponsorship coordination. She participates on the board of the PRSA Public Relations New Pros as Treasurer, is also a member of the local SDX Ad Club, co-directs marketing and salon programs for TEDx Americas Finest City San Diego, and is an active community goer and networker with multiple meetups in digital marketing, local events, and marketing conferences throughout the San Diego area.