“I Don’t Want to Listen to You, But I’ll Listen to Your Stories.”

Find the stories in your organization. Then turn them into marketing content. The biggest problems around creating new, interesting content are: Finding time to do it consistently. Finding talent to do it “magnetically.” Finding an angle to do it “engagingly.” These problems go away if you think in terms of stories. Prospects won’t listen to [...]

“Business Will Come Back When…”

…we get some products that people want to buy.” Oh. Yeah. Let’s work on that, shall we? Charles Kettering, inventor of the electric car-starter, founder of Delco and head of GM’s research labs until 1947, made this observation in a Depression-era speech to a group of advertising executives. Later in the speech he said, “Research [...]