Special Interest Groups
This year, the San Diego AMA is rolling out new Special Interest Groups (SIGs) to bring like-minded marketers together to share ideas, collaboratively tackle their toughest marketing challenges, and build an incredibly rich and diverse network of professional marketers. New SIGs include:
- Research and Insights Development SIG – NEW!
- Hispanic Marketing SIG
- Content Marketing SIG
- COMING SOON – Professional Development SIG
- COMING SOON – Video Marketing SIG
Learn More About Special Interest Groups
One of the most game changing initiatives in market research is the use of brain-imaging technology to measure how the brain responds to communications. On Thursday February 1, 2018, 5:30 to 7:30 PM the...
Learn about Hispanic Marketing Research. Facilitated by Mary Beth McCabe. More details to come.
Matthew Ellingsen from Empathy Design in New Zealand and Kirsty Nunez and Maria Kniazeva from University of San Diego will be presenting on Ethnography. More Details to Come.
Frank Cowell explains how to use marketing automation to nurture audiences with content. More details to come.