Special Interest Groups
This year, the San Diego AMA is rolling out new Special Interest Groups (SIGs) to bring like-minded marketers together to share ideas, collaboratively tackle their toughest marketing challenges, and build an incredibly rich and diverse network of professional marketers. New SIGs include:
- Research and Insights Development SIG – NEW!
- Hispanic Marketing SIG
- Content Marketing SIG
- COMING SOON – Professional Development SIG
- COMING SOON – Video Marketing SIG
Learn More About Special Interest Groups
Every year, companies pay millions of dollars to conduct research, and vendors supply millions of dollars in insights and recommendations. Vendors compete to be cutting-edge promising the latest and greatest research techniques, and companies...
You’re Invited! We’re looking forward to the next Hispanic Marketing Special Interest Group (SIG) lunch discussion meeting. Join Hispanic Marketing experts for some intimate networking! More details to come.
One of the most game changing initiatives in market research is the use of brain-imaging technology to measure how the brain responds to communications. On Thursday February 1, 2018, 5:30 to 7:30 PM the...
Matthew Ellingsen from Empathy in New Zealand and Maria Kniazeva from University of San Diego will be presenting on Ethnography. More Details to Come.