Special Interest Groups

This year, the San Diego AMA is rolling out new Special Interest Groups (SIGs) to bring like-minded marketers together to share ideas, collaboratively tackle their toughest marketing challenges, and build an incredibly rich and diverse network of professional marketers. New SIGs include:

  • Hispanic Marketing SIG
  • Content Marketing SIG
  • Professional Development SIG
  • Video Marketing SIG
  • Purpose-Driven Brand SIG
  • Plus more to come in 2017!

Learn More About Special Interest Groups

Research and Insights SIG

Research and Insights SIG

Join us as we discuss how to find your business’ value in user and customer journeys. Customer’s experience with your brand, product and services can make and break brands. The use of User/Customer Journeys...
Lead Gen Content Strategy SIG

Lead Gen Content Strategy SIG

SIG expert Frank Cowell walks you through developing a lead generation-focused content strategy. More details to come.