Wednesday, February 22nd, 2012

Events


The San Diego Chapter of the AMA is proud to offer a variety of events ranging from luncheons with expert practitioners and industry leaders to evening mixers at fun locations around San Diego.

You’ll also find information here about events offered by other professional associations in San Diego – check them out!

“WHY FRIENDS MATTER, The TurboTax Social Media Success Story”

 

Join SD AMA for a huge event with one of San Diego’s leading companies – Intuit.

Mix and mingle with social media games and prizes at the scenic Musuem of Photographic Arts in Balboa Park.

Then join Dan Bishop, Social & Emerging Platforms Lead for Intuit and Brian Hovis, Online Advertising Manager at Intuit, for an impactful case study presentation of:

“WHY FRIENDS MATTER, The TurboTax Social Media Success Story”

Learn how they:

  • Rapidly leveraged gamification
  • Created meaningful product tie-ins
  • Expanded their Facebook performance marketing
WHEN:
6pm-8pm – Wednesday Feb 29, 2011

WHERE:
Museum of Photographic Arts – Balboa Park
1649 el Prado, San diego, CA 92101

COST:
$35 non-members
$30 members
$25 students

register Events

 

14th Annual AMA Cause Conference

cause 2012 logo Events

The West Coast’s largest cause partnership event featuring experts in cause marketing, nonprofit resource development, community relations, new media technology, and corporate social responsibility.

WEDNESDAY, MARCH 21, 2012*
8 am – 5 pm
The McMillin Companies Event Center
NTC Promenade @ Liberty Station, San Diego, California

Register Now and Save

Early Bird discounts available through January 17, 2012. Click here to register.

Call For Speakers!

Accepting Speaker Proposals Through 5:00 pm January 6, 2012. Check Here For More Information

Navigate toward success!

The need to maximize the potential of nonprofits is more urgent than ever. Today’s new economy demands the best fundraising strategies, business partnerships, and technological know-how. This conference will deliver the best tools, tips and professional contacts. Gain a competitive edge, attend the 14th Annual Cause Conference!

This day long networking and informational event offers nonprofits and businesses innovative ways to be a force for good in the current economic climate.

Why YOU should attend

  • Access to industry experts and the latest research
  • Practical tools and innovative technology to help you do more with less
  • Get an inside track on corporate partnership strategies
  • Learn how to leverage technology and social media
  • Opportunities to network with like-minded professionals

Now is the time to navigate your course through the new economy. Join us for The 14th Annual Cause Conference, and steer your cause in the right direction!

General Topics

  • Cost Effective Ways To Rise Above the Noise
  • Building Brand Equity On A Limited Budget
  • Social Media: Latest Trends and Best Practices

Topics For NonProfits

  • The Grassroots Comeback: How Business Partnerships Can Move The Needle
  • Monitizing Your Assets for Donors & Sponsors
  • New Ways to Engage Your Board of Directors
  • How to Take Advantage of National Contests
  • Easy and Effective Solutions to Managing Your Online Presence

Business Topics

  • How Doing Good is Good for Small Businesses
  • Cause Marketing 101
  • Non-Cash Giving: Volunteerism and In-Kind Resource Sharing
  • The New California “Benefit Corporation” (AB361)
  • Leverage Your Nonprofit Partner: Creative Approaches to Employee Development

Register today and SAVE! Early Bird DEADLINE, January 17

  • Nonprofit $99 after Early Bird $129
  • AMA Member $99 after Early Bird $139
  • General $129 after Early Bird $169

* Special Pre-Conference event scheduled for March 20

For More Information

Frank G Scarpaci – Cause Conference Co-Chair – 619.446.6780
Gigi Cantin – Cause Conference Co-Chair – 619.933.9915
Barbara Haines AMA San Diego – Chapter Coordinator

Sponsorship Opportunities Available

Please contact Heather Zimkin at Heather@forbenefitenterprise.com

 

Art of Marketing 2012

sdama ucsde Events

Presented by San Diego Chapter of the American Marketing Association
Powered by UC San Diego | Extension

May 17, 2012

 

CONNECT. LEARN. COLOR OUR WORLD.

The Art of Marketing 2012 brings together speakers, panels, and hands-on training intensives designed to illuminate, educate, and paint the varied yet blended picture we call marketing. Answering the call for relevant, timely insights and actionable take-aways in a one-day, fun, intensive learning environment, the Art of Marketing 2012 promises to deliver real-world solutions in a lively forum.

Presented by the San Diego Chapter of The American Marketing Association (AMA) and powered by UC San Diego Extension, Art of Marketing 2012 will host 150-200 attendees and speakers from Fortune 500 companies in San Diego and Orange County, small and medium-sized business, and local universities.

WHEN:
Thursday May 17, 2012
8 am – 5 pm, Happy Hour 5 pm – 7 pm

WHERE:
U.C. San Diego Extension
6256 Greenwich Dr.
San Diego, CA 92122

 

WHY YOU SHOULD ATTEND

Art of Marketing 2012 is not your usual “general conversation” marketing conference. You will leave the day with knowledge and practical applications to your daily marketing dilemmas.

  • The Speakers – Access to industry experts and the latest research. The master mentors represent national and international brands. They will share how they color outside the lines on a daily basis to forge innovation and deliver results for both companies and customers.
  • The Sessions – Practical tools and innovative technology help you do more with less. Choose from individual presenters, speaker panels, and hands-on training intensives. Get actionable takeaways at the end of the day.
  • The Attendees – Opportunities to connect and network. Meet mid-level to senior marketing professionals from all marketing disciplines, sure to be a colorful group of learners.

 

ART OF MARKETING SCHEDULE

Two dynamic keynotes, 15 break-out sessions, and a lively Happy Hour mixer round out the day. Session tracks include

    • Social Media
    • Digital Marketing
    • Marketing Tools
    • Marketing Research
    • Media Strategies
    • Creative Strategies
    • Career Development

 

8:00am – 9:00am Registration, Breakfast, Networking
9:00 am Morning KeynoteSession 1 – three tracksSession 2 – three tracks
12:00 noon Lunch KeynoteSession 3 – three tracksSession 4 – three tracksBreakSession 5 – Three trackSession 6 – Three tracks
5:00 pm – 7:00 pm Happy Hour & Networking

 

 

REGISTRATION

Registration will begin in February 2012. Early Bird discount is available through March 14, 2012.

Full Day (Includes Luncheon and
Happy Hour Mixer)
Luncheon (Includes Noon Keynote) Happy Hour Mixer Only

Early Bird

Member: $115
Non-Member: $150
Member: $29
Non-Member: $39
Member: $15
Non-Member: $20

Full Price

Member: $145
Non-Member: $180
Member: $39
Non-Member: $49
Member: $20
Non-Member: $25

 

Interested in speaking?  Call for speakers is open >>

 

ART OF MARKETING CONTACTS

Kirsty Nunez, Art of Marketing 2012 Co-Chair – kirsty.nunez@q2insights.com, (858)314-2353

Shelley Callahan, Art of Marketing 2012 Co-Chair – shelley.callahan@gmail.com, (858)692-7672

Barbara Haines, San Diego AMA Chapter Coordinator – infoamasd@gmail.com, (619) 402-7825

 

Save The Date…

We have booked a great lineup of top marketing talent for our programming calendar in the first half of 2012.  Pencil these events into your schedule and stop back for details as we near each event.

 

Favorite spots from past San Diego AMA events…

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