2016 Cause Conference

Accelerate YOUR Purpose

The West Coast’s largest cause and purpose-driven marketing conference is back and better than ever before. Now in its 18th year, the San Diego AMA Cause Conference is a force driving social good and community impact through strategic, purpose-inspired brand marketing.

We’re unveiling exciting updates on a regular basis. Don’t miss out! Join our mailing list to stay in-the-know.

Doing Good is Good for Business

Consumer purchase and engagement criteria are changing drastically. Fueled by unprecedented innovations in technology and access to information, consumers are savvier than ever before, increasingly seeking out brands and causes that align with their values. Are you prepared to seize this opportunity?

#CauseSD: For The Aspiring and The Advanced

Marketers, leaders and entrepreneurs from brands and organizations driven by purpose attend the San Diego AMA Cause Conference. Whether you’re launching a grassroots cause, expanding the social impact of your mission, or driving continued growth and engagement of an established, purpose-driven brand, you’ll acquire the expertise to achieve your goals.

Tools to Fuel Your Growth

A strategic marketing-focused event, attendees will empower their brands and organizations with:

  • Actionable Education: Learn from carefully-curated and diverse experts from the agencies, non-profits, and international brands driving revenue and resources through mission-oriented branding and marketing campaigns.
  • Relationships and Connections: Connect with passionate, purpose-minded professionals, share valuable ideas, and collaboratively tackle your toughest marketing and engagement challenges.
  • Inspired Purpose: Excel in 2016 and beyond with reinvigorated passion, innovative ideas, and creative solutions to drive the actions that progress your brand.

Call for #CauseSD Speakers, Sponsors and Exhibitors!

Do you like to lend your expertise? Are you passionate about helping brands and organizations achieve impact through strategic, practical cause and purpose-driven marketing? For a limited time, we are on the lookout for visionary partners who can create an amazing learning, networking, and purposeful experience. Become a #CauseSD speaker, sponsor or exhibitor today.

Volunteer opportunities now open, too!

Agenda: At A Glance

Check back soon for detailed schedules.

Event Activities
Cause Con Kickoff

May 18:  5:00 – 8:00 PM

Location TBD

  • Networking Mixer
  • TED-style Panel of Purpose-Driven Brand Experts
  • Fun Kickoff Activities
Cause Conference

May 19:  8:00 AM – 6:00 PM

Crowne Plaza – Mission Valley,
San Diego, CA

  • Keynotes and Panels
  • “Un-Conference” Programming
  • Facilitated Networking
  • Deep-Dive Breakout Sessions
Cause Con Bootcamp

May 20:  9:00 AM – 12:00 PM

Location TBD

Plan Development:

  1. Brand: Transform Your Business into a Force for Good
  2. Marketing: Digital Cause Marketing Plan

Cause Con Kickoff

Date: May 18, 2016
Time: 5:00 – 8:00 PM
Location: TBD
Price: FREE!! (with Cause Conference admission)


Purposeful Networking, Informative Learning

The Cause Con Kickoff is more than just a great party for purpose-driven brand executives and senior-level marketers. It’s a highly interactive, engaging, and fun-filled event with activities you don’t want to miss like:

  • Networking Mixer
  • TED-style Panel of Purpose-Driven Brand Experts
  • Fun Kickoff Activities

More details coming soon.

Session Information

We’re adding agenda, session details, and speaker updates on a regular basis. Don’t miss a beat. Sign up to receive our newseltter.

The 2016 San Diego AMA Cause Conference is comprised of general sessions, facilitated networking, “un-conference” programming, and breakout sessions in four strategically designed tracks.

Track Overview

Track Ideal Attendee Tentatively Planned Topics*
Keynotes & General Sessions All conference attendees
  • Putting Purpose into Practice
  • Multigenerational Engagement
  • Leading the Purpose Economy
  • Interactive “Un-Conference” Activities
Starter Grassroots organizations and start-ups new to the cause marketing and purpose-driven branding space
  • Cause Marketing 101
  • Purpose-Driven Branding Basics
  • Impact Measurement 101
  • Must-Have Marketing Tools
  • Marketing Legal Compliance
Business Business leaders, entrepreneurs and marketers looking to deepen the social impact of their brand
  • Employee Engagement
  • Choosing Your Cause
  • Cause Marketing for Small Business
  • Social Impact Measurement
Nonprofit Executive leaders and marketers of non-profit organizations
  • Social Impact Measurement
  • Finding and Retaining
  • Corporate Partners
  • Content Marketing
  • Storytelling with Video
Advanced Marketers of larger purpose-driven brands with advanced cause marketing programs
  • Innovations in Cause Marketing
  • Leveraging Big Data
  • Transformation through Technology

*Subject to change


Lock in Your Spot Today!

Book your ticket before they’re gone.

Cause Con Bootcamps

Date: May 20, 2016
Time: 9:00 AM – Noon
Location: TBD
Price: AMA Members $100, Guests $120, Nonprofits $100 — Save $20 when you buy the ALL-ACCESS PASS!

Intimate, Applied Planning

Enrich your #CauseSD experience with a customized planning workshop. Develop your own plan in one of two areas:

Bootcamps Description Speaker
1. Brand: Transform Your Business into a Force for Good TBD Frank G. Scarpaci
President, VIANOVA
2. Marketing: Digital Cause Marketing Plan Development TBD Julien Brandt, CEO & Founder, OrganikSEO
Samantha Kerstetter, Social Media Manager, OrganikSEO


Attendees of past Cause Conferences represent the region’s leading companies, agencies, service providers, nonprofits, and educational institutions. Similar to the San Diego AMA membership base, attendees skew towards management and leadership with strategic, decision-making and management roles.







Be an Exhibitor!2016-San-Diego-AMA-Cause-Conference-Exhibitor-Marketplace-250

Engage with purpose-driven prospects through meaningful, one-to-one interactions. As an exhibitor, you’ll be in front of hundreds of marketers, leaders, and entrepreneurs driving change and advancing their missions. As an exhibitor, you’ll get:
  • Intimate opportunities to network and share your unique products, services, and value proposition
  • True integration into conference programming with tables optimally positioned in high-traffic spots throughout the day.

 To promote high-quality attendee engagements, the number of spots are limited. Book yours today using the form below. Questions? Email frank.scarpaci@sdama.org

Call-for-Speakers Has Ended.

Thank you for your interest in speaking! The deadline for applications has passed.

We’re currently reviewing and vetting all speaker submissions. If you’ve recently submitted a proposal to speak, thank you! We’ll contact each applicant by Friday, February 12.

Limited sponsorship opportunities are still available. See the opportunities that await your brand.


Are you looking for that great, game-changing opportunity? Do you have a passion to innovate and deliver award-winning career opportunities for professional marketers? Yes, you say? Then you should consider volunteering for the 2016 San Diego AMA Cause Conference. Opportunities include:

  • Integrated Communications Manager: Develop com plan; manage scheduling, development, and messaging alignment of all conference marcoms (email, web, social, content, PR, advertising)
  • Media & Advertising Manager: Manage content development, scheduling and placement of TV, radio, print, display ads through our pre-arranged media partners
  • Content Marketing Manager: Manage content marketing schedule/topics, sourcing (e.g., sponsors, speakers), conversion strategy, distribution of content including blog, podcasts, and video
  • Social Media Manager: Develop conference social media strategy; create & manage social content calendar to integrate w/ Board social; source content for social media from key partners (e.g., sponsors)
  • Copywriter: Write email content, flyer content, and promotional collateral content
  • Pre-Con Mixer Event Manager: Manage event logistics, catering, and programming for Pre-con Mixer
  • Outreach Manager: Support the conference by promoting the conference within key stakeholder communities, may be engaged for partnership or speaker outreach, listing on the website, etc.
  • Exhibition Manager: Coordinate sponsor and exhibitor booths including logistics, layout, and exhibitor communications
  • Sponsorship Coordinator: Work with board sponsorship group, secure title sponsors, coordinate sponsor booths, arrange in-kind (e.g., media, bags, swag, prizes, happy hour location deal)

Tell us a little about yourself, and we’ll be in touch soon.


Thank you to the brilliant San Diego AMA Cause Conference leadership team!

Conference Chairs


Sub-Committee Leads

Advisory Panel

ALL-ACCESS PASS: Boost Your Purpose

Save even more with an ALL-ACCESS PASS, which includes admission to the Cause Conference, Pre-Con Kickoff party, and a hands-on Cause Con Bootcamp facilitated by expert cause marketing and business consultants. Enrich your #CauseSD experience and attend all three with the ALL-ACCESS PASS.

5/18 Cause Con Kickoff
5/19 Cause Conference
5/20 Cause Con Bootcamps



Conference & Kickoff Only
Bootcamp Only
AMA Members


Members save $140
$149 $100
Guests $349 $199 $120
Nonprofits $229 $149 $100