2017 Cause Conference

Three purpose-driven organizations representing San Diego’s leading marketing, conscious businesses, and nonprofit communities join forces to co-host the 19th annual Cause Conference™. San Diego AMA, Conscious Capitalism San Diego, and San Diego Nonprofit Association invite you to the 2017 Cause Conference, the West Coast’s premier event for entrepreneurs, marketers, and business leaders of purpose-driven organizations.

Maximizing Your Impact through the Power of Purpose

Cause Conference will deliver an exhilarating, educational, and impactful conference experience empowering hundreds of attendees with invaluable information, contacts, and resources to accelerate the impacts of their purpose-driven organizations, campaigns, and missions. See the carefully curated lineup of 40+ speakers.

How to Get Involved

Cause Conference

 

AGENDA

Although it’s not expected, session topics and schedule may change. Plan your day and register now!

PRE#CauseSD MIXER  |  THU, SEP 7, 2017

Complimentary with your Cause Conference registration!

Time Activity Facilitator Location
5:30–8:00pm Check-in, Networking TBD
Conference Kickoff TBA
Pre#CauseSD Mixer

 

CAUSE CONFERENCE  |  FRI, SEP 8, 2017

Time Session Speaker Room
7:30 – 8:30 a.m. REGISTRATION, BREAKFAST & NETWORKING – Sponsored by UC San Diego Extension Exhibition Circle, Ballroom West
8:30 – 10 a.m.

JOURNEY EMBARKMENT

CALL-FOR-ADVENTURE: Goal & Intention Setting
  • Neville Billimoria, SVP Membership & Chief Advocacy Officer, Mission Federal Credit Union
  • Daniel Friedland, MD, Founder & CEO, SuperSmartHealth
Ballroom West
KEYNOTE:
How Purpose Drives Loyalty & Differentiation
Stan Phelps, Author, Purple Goldfish Series; Futurist, IBM Ballroom West
10:00 – 10:15 a.m. BREAK & NETWORKING – Sponsored by CBS Radio’s KyXy 96.5 Exhibition Circle, Ballroom West
10:15 – 11:15 a.m.

FIRST ROUND OF BREAKOUTS:

MINDSET

Leveraging Strategic Purpose To Drive Sustainable Profit Neville Billimoria, SVP Membership & Chief Advocacy Officer, Mission Federal Credit Union TBD
Leading Well From Within: A Neuroscience and Mindfulness Based Framework to Maximize Your Impact through Conscious Leadership Daniel Friedland, MD, Founder & CEO, SuperSmartHealth TBD
Intergenerational Workforce on Purpose Taylor Harrell, Professor & Leadership Coach, USD TBD
Why Purpose Matters
  • Eddie Price, Community, Corporate & Government Coordinator, GRID Alternatives
  • Briana Kilcullen, Social Responsibility & Traceability Manager, prAna (Columbia Sportswear)
  • Hal Dunning, President, Barney & Barney
  • Shay Hughes, President & COO, Hughes Marino
  • Eric Kaufmann, President & Founder, Sagatica (moderator)
TBD
Creating Culture Change
  • Jaime Latiano Jacobs, Sr. VP People and Culture, Renovate America
  • Chuck Samuelson, Founder & President, Kitchens for Good
  • Jessica Dodson, Brand Marketing Manager, Eagle Creek
  • Dr. Heidi Hanna, Chief Energy Officer, Synergy
  • Judith Lukomski, Founder, Transitions Today (moderator)
TBD
Authenticity in Storytelling
  • Aaron Kahlow, Chief Marketing & Product Officer
  • Jessica Moon, Creative Director, Digital Telepathy
TBD
TBA TBA TBD
11:15 a.m. – 12:30 p.m. NOURISHMENT: Lunch and Purposeful Collaboration Ballroom West & Patio
12:30 – 1:30 p.m.

SECOND ROUND OF BREAKOUTS:

SKILLSET

Purpose-Driven Integrated Marketing
  • Cameron Ripley, CEO, Community Boost
  • Peter Schwartz, SVP Market Manager, CBS Radio
  • Indra Gardiner Bowers, Founder & CEO, i.d.e.a.
  • Lindsay LaShell, Founder & Director of Strategy, Diamond + Brand Marketing
  • Jeff Fisher, Managing Partner, LMA Worldwide (moderator)
TBD
Checkbook Philanthropy to Impact Investing
  • Beth Sirull, President & CEO, Jewish Community Foundation, San Diego
  • Zack Christenson, Co-founder & CEO, Crowdskout
  • Colleen Ennis, Account Manager, Classy.org
  • Niraj Kaji, Board Member & Partner, San Diego
  • Ryan Ginard, Director of Strategic Advancement, San Diego Grantmakers (moderator)
TBD
Achieving Your Purpose through Enlightened Negotiations Mehrad Nazari, PhD, Founder, Enlightened Negotiation TBD
Maximize Impact through the Power of Strategic Planning Tom Curren, Founder & President, Hawthorne Consultants TBD
Board Commitment and Alignment to Purpose Deirdre Maloney, President, Momentum TBD
The Power of Inclusion in Transforming Your Culture Denise Pirotti-Hummel, Founder & Chief Innovative Officer, LEAD Inclusively TBD
Vision to Action
  • Charles Antis, Founder & CEO, Antis Roofing
  • Karen Inman, President & COO, Antis Roofing
TBD
1:30 – 1:45 p.m. BREAK & NETWORKING Exhibition Circle, Ballroom West
1:45 – 2:45 p.m.

THIRD ROUND OF BREAKOUTS:

SKILLSET

Legal Considerations and Support for Purpose-Driven Organizations
  • Nikki Semanchik, Esq., Sr. Associate, For Purpose Law Group
  • Mary Tovella Dowling, Esq., Sr. Associate, For Purpose Law Group
TBD
Achieving Your Purpose through Enlightened Negotiation Mehrad Nazari, PhD, CEO Enlightened Negotation TBD
Maximize Impact through the Power of Strategy Tom Curren, Founder & President, Hawthorne Consultants TBD
The Power of Inclusion in Transforming Your Culture Denise Pirrotti-Hummel, Founder & Chief Innovative Officer, LEAD Inclusively TBD
Startup Lessons and Mindset
  • Heather Hiscox, Founder, Moves the Needle
  • Ken Davenport, CEO, Mission Edge
  • Del Lewis
  • Austin Neudecker, Co-Founder & President, Startup San Diego (moderator)
TBD
Content Marketing with a Purpose
  • Jon Myers, Director of Preparedness, American Red Cross
  • Greg Haines, VP Marketing, Design Studio
TBD
Working Together for a Common Purpose
  • Stacey Nelson Smith, President & CEO, Civilian
  • Stan Sewitch, VP Global Organization Development
  • Amon Rappaport, Sr. Strategist Campaign Director, Civilian (moderator)
TBD
3:00 – 3:15 p.m. BREAK & NETWORKING Exhibition Circle, Ballroom West
3:15 – 4:00 p.m. PLENARY PANEL:
Purpose in Action
  • Jeff Johnson, Sr. Director of Natural Health & New Ventures, Kashi
  • Carrie Hessler Radelet, President & CEO, PCI (Project Concern International)
  • Tom Seidler, Owner, San Diego Padres
  • Philippe Lacamp, SVP of Americas, Cathay Pacific Airways
  • Steph Jagger, Principal, Steph Jagger & Co. (moderator)
Ballroom West
4:00 – 4:30 p.m.

ACTION SET

CALL-FOR-ACTION: Goal Tracking, Reflection, and Call-to-Action; Contest Winners Announced
  • Neville Billimoria, SVP Membership & Chief Advocacy Officer, Mission Federal Credit Union
  • Daniel Friedland, MD, Founder & CEO, SuperSmartHealth
Ballroom West
4:30 – 6:00 p.m. COCKTAIL RECEPTION and Networking Exhibition Circle, Ballroom West

SPEAKER BIOS

New speakers are being announced every week! Check back often or join our list for exciting Cause Conference lineup announcements.

KEYNOTE

Stan Phelps

World–renowned Keynote Speaker, Workshop Facilitator, and Author | Author, Purpose Goldfish Series | Futurist at IBM | Contributor, Forbes | Workshop Facilitator, Association of National Advertisers | Fmr. Chief Solutions Officer, Synergy | Fmr. Director Marketing & Events, PGA Worldwide Golf Exhibition | Fmr. Head of Global Sports Marketing, Adidas | Past President, AMA Triangle

Stan Phelps is a Forbes Contributor, TEDx Speaker and IBM Futurist that inspires brands and organizations to increase loyalty and drive sales through customer experience, employee engagement, technology, and purpose. He challenges leaders to think differently about their most important stakeholders: customers and employees. A masterful storyteller, he has collected over 3,000 case studies that are artfully incorporated into his Purple Goldfish series. Attend his session to learn how purpose is driving loyalty and becoming the ultimate differentiator for brands and organizations!

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PLENARY PANELISTS

Jeff Johnson

Senior Director of Natural Health & New Ventures, Kashi | Fmr. VP Marketing & Innovation, Kashi

Bio coming soon!

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Philippe Lacamp

SVP Americas, Cathay Pacific Airways

Bio coming soon!

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Carrie Hessler Radelet

President & CEO, PCI (Project Concern International)

Bio coming soon!

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Tom Seidler

Owner, San Diego Padres

Bio coming soon!

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Steph Jagger (moderator)

Principal, Coach & Writer, Steph Jagger & Co. | Management Consultant & Executive Coach, Mesa Rim Climbing Center | Executive Coach, Padraig Coaching & Consulting, Inc.

Bio coming soon!

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SPEAKERS & PANELISTS

Annie Agle

Managing Partner, Development3

Bio coming soon!

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Charles Antis

Founder & CEO, Antis Roofing

Bio coming soon!

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Guusje Bendeler

Co-Founder & Head Strategy and Creative, think PARALLAX

Bio coming soon!

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Neville Billimoria

SVP Membership & Chief Advocacy Officer, Mission Federal Credit Union | Board Director & Executive Committee Member, UC San Diego Alumni Association | Board Member, San Diego Nonprofit Association

Bio coming soon!

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Kristin Carroll

CEO, Rescue

Bio coming soon!

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Zack Christenson

Co-Founder & CEO, Crowdskout | Fmr. Vice President, Javelin | Fmr. Editor, CBS Radio

Bio coming soon!

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Tom Curren

Founder & President, Hawthorne Edge | Fmr. Consultant, Blu Skye Sustainability | Fmr. SVP Corporate Planning and Business Development, Marriott Hotels International

Bio coming soon!

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Ken Davenport

Mission Edge

Bio coming soon!

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Jessica Dodson

Brand Marketing Manager, Eagle Creek

Bio coming soon!

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Colleen Ennis

Account Manager, Classy.org

Bio coming soon!

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Daniel Friedland, MD

Founder & CEO, SuperSmartHealth | Author, Leading Well from Within | Board C0-Chairman, Conscious Capitalism San Diego

Bio coming soon!

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Jeff Fisher

Managing Partner, LMA Marketing + Advertising | Fmr. Vice President and General Manager, Cox Communications 

Bio coming soon!

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Indra Gardiner Bowers

Founder & CEO, The i.d.e.a. Brand

Bio coming soon!

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Ryan Ginard

Director of Strategic Advancement, San Diego Grantmakers | Fmr. Development Director, Access Youth Academy | Fmr. Manager of The Center for Civic Engagement, The San Diego Foundation | Fmr. Community Outreach Director, San Diego Flash

Bio coming soon!

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Danielle Grassi

Sr. Director Marketing, American Council on Exercise

Bio coming soon!

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Greg Haines

VP Marketing, Design Studio | Fmr. Sr. Manager of Digital Marketing, Watkins Wellness | Fmr. Director of Digital Engagement, American Red Cross

Bio coming soon!

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Heidi Hanna, PhD

Chief Energy Officer, Synergy | Executive Director, The American Institute of Stress

Bio coming soon!

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Taylor Harrell

Instructor and Leadership Coach, University of San Diego | Instructor and Assistant Director of Youth and Family Programs, Center for Mindfulness UC San Diego Health  | Vinyasa and Sculpt Instructor, CorePower Yoga

Bio coming soon!

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Heather Hiscox

Co-Founder & Co-Director of Nonprofit and Social Impact Programs, Moves the Needle

Bio coming soon!

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Shay Hughes

President, COO and Owner at Hughes Marino

Bio coming soon!

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Karen Inman

President & COO, Antis Roofing

Bio coming soon!

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Aaron Kahlow

Managing Partner & Chief Product Officer, Conscious Company Media

Bio coming soon!

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Niraj Kaji

Partner, Mission Driven Finance | Partner and Board Member, San Diego Social Venture Partners

Bio coming soon!

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Eric Kaufmann

President & Founder, Sagatica | Author, The Four Virtues of a Leader

Bio coming soon!

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Briana Kilcullen

Social Responsibility and Traceability Manager at prAna (Columbia Sportswear) | Fmr. Corporate Social Responsibility Analyst, Under Armour

Bio coming soon!

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Lindsay LaShell

Founder & Director of Strategy, Diamond + Branch Marketing Group

Bio coming soon!

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Jaime Latiano Jacobs

SVP People & Culture, Renovate America

Bio coming soon!

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Del Lewis

Venturepreneur

Bio coming soon!

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Scott Lewis

CEO and Editor in Chief, Voice of San Diego

Bio coming soon!

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Judith Lukomski

Founder, Culture Transformations | Chief Evolution Officer, Transitions Today, Inc. | Fmr. Sr. Manager & Consultant, Divine (Whittman-Hart/marchFIRST)

Bio coming soon!

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Deirdre Maloney

President, Momentum | Author, Bogus Balance, The Mission Myth, and Though Truths | Fmr. Director of Marketing & Communications, San Diego Foundation

Bio coming soon!

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Jessica Moon

Creative Director, Digital Telepathy

Bio coming soon!

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Jon Myers

Director of Preparedness, American Red Cross | Strategic Communications Consultant, Myers Communications | Professor of Public Relations, California Lutheran University | Fmr. Director of Communications & Public Affairs, California Victim Compensation Program | Deputy Director, Constituent Affairs, Office of Governor Arnold Schwarzenegger

Bio coming soon!

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Mehrad Nazari, Ph.D., MBA

Founder, Enlightened Negotiation | President, California Real Estate Services | Co-Founder, Raja Yoga Institute | Author, Enlightened Negotiation: 8 Universal Laws to Connect, Create, and Prosper

Bio coming soon!

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Stacey Nelson Smith

President & CEO, Civilian

Bio coming soon!

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Austin Neudecker

President and Co-founder, Startup San Diego | Product, Temi.com | Head of Growth, Rev.com

Bio coming soon!

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Cindi Phallen

President, Create Possibility

Bio coming soon!

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Denise Pirrotti-Hummel, J.D.

Chief Innovation Officer at Lead Inclusively, Inc. | and EY Principal (Alum)

Bio coming soon!

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Eddie Price

Community, Corporate, and Government Relations Coordinator, GRID Alternatives | Co-Chairman, California Solar Energy Industry Association, San Diego | Finance Chairman, Diamond Community Investors | Veteran, US Military

Bio coming soon!

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Amon Rappaport

Sr. Strategist & Campaign Director, Civilian

Bio coming soon!

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Cameron Ripley

CEO, Community Boost | VP Membership, Young Nonprofit Professional Network (YNPN) San Diego

Bio coming soon!

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Chuck Samuelson

Founder & President, Kitchens for Good

Bio coming soon!

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Akshay Sateesh

Founder, Ziksana

Bio coming soon!

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Peter Schwartz

SVP & Market Manager, CBS Radio | Fmr. Regional Manager, Pandora | Fmr. Regional Manager, MOGL

Bio coming soon!

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Nikki Semanchik, Esq.

Sr. Associate, For Purpose Law Group

Bio coming soon!

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Stan Sewitch

VP, Global Organization Development, WD-40

Bio coming soon!

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Beth Sirull

President & CEO, Jewish Community Foundation of San Diego | Fmr. President & CEO, Pacific Community Ventures | Author, Creating Your Life Collage

Bio coming soon!

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Debbi Stanley, CFRE

VP Sales & Customer Success, RallyBound

Bio coming soon!

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Mary Tovella Dowling, Esq.

Associate Attorney and Partner, For Purpose Law Group

Bio coming soon!

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Stay In-the-Know!

New speakers are being announced every week! Join our list for exciting Cause Conference lineup announcements.

SESSION DETAILS

Detailed descriptions and takeaways for each session are coming soon!

LEADERSHIP TEAM

HONORARY CHAIRS
EXECUTIVE BOARD
TEAM LEADS

2016 #CauseSD RECAP

For knowledge-sharing, inspiration and connections between cause marketing experts, purpose-driven brands and nonprofits, we couldn’t have wished for a better opportunity than the 2016 Cause Conference. Thanks so much to our speakers, sponsors, attendees and volunteers for making this a fantastic event!

 
Kickoff Cocktail Reception

#CauseSD started with Wednesday evening purpose-driven preview. First, we were thrilled to award our annual Parker Pike Nonprofit Marketing Scholarship to UCSD student Rhianna Basore.

Then, Katie Wallace shared how purpose is at the very core of New Belgium Brewing’s company culture.

And Bea Boccalandro of Veraworks described the way smart brands are engaging employees through job purposing.

AM Keynote

Globally-recognized social entrepreneur Aaron Hurst got us kicked off Thursday morning by telling us all about “The Purpose Economy”. Aaron made a strong case that humans are genetically wired for purpose!

Breakout Sessions

A variety of interactive presentations and panels throughout the day gave attendees a chance to explore all aspects of cause marketing, employee engagement and for-profit/nonprofit partnerships.

Lunch Keynote

Bethany Joy Clark explained how purpose is at the heart of everything TOMS does. The company was founded on the promise of “one to one”. For every pair of shoes purchased, another pair is delivered to a person in need. TOMS has expanded the promise from shoes to eyewear, and is now trying its hand at coffee.

Workshops

Attendees got a chance to kick the tires on their marketing knowledge and strategies through the mid-day Unconference and LOUDtables.

Afternoon Panel

An all-star group of purpose-driven businesswomen explained how their brands have embedded purpose into their company cultures and how this has benefited them in terms of brand reputation, employee engagement and ROI. Our thanks go to Karen Archipley of Archi’s Acres, Victoria Fiore of Plum Organics, Darcy Shiber-Knowles of Dr. Bronner’s and Katie Wallace of New Belgium Brewery for this fascinating discussion.

Video Contest Winner

Congratulations go to Workshop for Warriors, which provides veterans and transitioning service members advanced manufacturing training and industry-recognized certification for careers in welding, machining and fabrication at no cost to our veterans. Workshop for Warriors won a $5,000 professional video production package courtesy of M2 Digital Post.

Throughout the Day

Attendees had plenty of time to network and find out how our sponsors could aid their cause marketing efforts. All the while, our friends at Groovy Like a Movie chronicled the goings-on.

Bootcamps

On Friday, our first-ever #CauseSD bootcamps gave attendees a chance to develop and refine their cause marketing strategies and plans.

Thank you!

Once again, our utmost gratitude goes to all the speakers, sponsors, attendees and volunteers without whom the West Coast’s premier cause marketing event just wouldn’t be the same!

San Diego AMA Cause Conference volunteers

 

More!

Register for 2017 Cause Conference!

VOLUNTEER WITH US!

Join this brilliant and supportive team of purpose-minded people. Check out volunteer opportunities.

VENUE

The 2017 Cause Conference will be hosted at the Price Center at UC San Diego (main campus), 9500 Gilman Drive, La Jolla, CA.

PARKING

Convenient, discounted will be available in the nearby Hopkins parking structure for a discounted $8 per day. This event takes place during UCSD’s fall break which means there will be LOTS of convenient parking!

PARKER PIKE NONPROFIT MARKETING SCHOLARSHIP

2016-San-Diego-AMA-Cause-Conference-Scholarship-624

WHAT

AMA San Diego will award $1,000 to a San Diego County college student who has demonstrated exemplary application of business and marketing practices to help a local, regional or national nonprofit organization that is a legally recognized, 501(c)(3) tax-exempt charitable organization. This act of service should be related to the 2017 conference theme, “Maximizing Your Impact through the Power of Purpose.” The scholarship will be presented at the 19th annual Cause Conference, to be held September 8, 2017.

WHY

The Scholarship is named for Parker Pike, a cause and nonprofit marketing champion with a dedicated career in teaching marketing, developing community partnerships between companies and nonprofits, and for his support for the San Diego AMA. The purpose of the scholarship is to:

  • Increase awareness and use effective marketing strategies in the nonprofit community
  • Provide an incentive for college students to apply acquired skills to the nonprofit sector
  • Demonstrate the power of community marketing partnerships that can help nonprofits reach their social mission and develop sustainable relationships that can support their bottom line

REQUIRED DOCUMENTS

  • Completed scholarship application form
  • One letter of recommendation from college/university instructor or from nonprofit leader or staff member who is familiar with applicant’s work and contribution

ELIGIBILITY/CRITERIA

The scholarship is available to all college students, undergraduate and graduate level, attending a San Diego County college, university or extension program, part-time or full time. The support of the non-profit can come in the form of a job, internship or volunteer opportunity. Applications will be evaluated based on the following criteria:

  1. Leadership and creativity in the application of marketing strategies that achieve measurable success
  2. Resourcefulness in strengthening an existing marketing program or plan
  3. Problem solving skills by helping a nonprofit(s) meet a current need or future opportunity

TELL A FRIEND

Spread the word about this amazing opportunity. Email this flyer to a friend or spread the word on Twitter:

TO APPLY:

Complete the online application. Recommendation letter and any additional documents should be emailed in a single response to: infoamasd@gmail.com

  • Deadline is Tuesday, August 8, 2017 at 5:00 PM
  • The winner will be notified via phone by the selection committee member.
  • The winner will be invited to attend and be recognized at the 2017 San Diego AMA Cause Marketing Conference.
  • Questions: (619) 402-7825

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