Three purpose-driven organizations representing San Diego’s leading marketing, conscious businesses, and nonprofit communities join forces to co-host the 19th annual Cause Conference™. San Diego AMA, Conscious Capitalism San Diego, and San Diego Nonprofit Association invite you to the 2017 Cause Conference, the West Coast’s premier event for entrepreneurs, marketers, and business leaders of purpose-driven organizations.
Maximizing Your Impact through the Power of Purpose
Cause Conference will deliver an exhilarating, educational, and impactful conference experience empowering hundreds of attendees with invaluable information, contacts, and resources to accelerate the impacts of their purpose-driven organizations, campaigns, and missions.
Save up to $170
Lock in incredible early-bird savings. Buy your tickets before prices go up in July.
- SPONSOR: Want to engage with purpose-minded businesses and organizations? See sponsorship solutions.
- VOLUNTEER: Join this brilliant and supportive team of purpose-minded people. Check out volunteer opportunities.
- SPEAK: Share your expertise and help others maximize their impact through purpose. Apply to speak.
Although it’s not expected, session topics and schedule may change. Plan your day and register now!
PRE#CauseSD MIXER | THU, SEP 7, 2017
Complimentary with conference registration!
CAUSE CONFERENCE | FRI, SEP 8, 2017
|7:00–8:30 a.m.||REGISTRATION, BREAKFAST & NETWORKING||Exhibition Foyer|
|8:30–10 a.m.||WELCOME: From Chairs||Ballroom|
|CALL-FOR-ADVENTURE ACTIVITY: Goal & Intention Setting||Ballroom|
|KEYNOTE: Growing a Purposeful Business and Brand (Tee off your Journey)||Ballroom|
|10:00–10:15 a.m.||EXHIBITOR BREAK||Exhibition Foyer|
|Polarity Reconciliation: How Margin and Mission Work Together|
|Distinguishing Your Purpose and Values|
|Macro Trends in Purpose-Driven Business|
|Leveraging Diversity and Inclusion to Maximize Purpose|
|11:15 a.m.–12:30 p.m.||NOURISHMENT: Lunch and Purposeful Collaboration||Patio|
BREAKOUTS 2 & 3:
|Modern-day Media: Earned & Paid|
|Checkbook Philanthropy to Impact Investing|
|Business Strategic Planning|
|Board Commitment and Engagement|
|2:45–3:15 p.m.||EXHIBITOR BREAK, Snacks, & Networking||Exhibition Foyer|
|3:15–4:00 p.m.||PLENARY PANEL|
|4:00–4:30 p.m.||CALL-FOR-ACTION ACTIVITY: Goal Tracking, Reflection, and Call-to-Action; Contest Winners Announced|
|4:30–6:00 p.m.||COCKTAIL RECEPTION and Networking||Exhibition Foyer|
- Neville Billimoria, SVP Marketing Membership & Chief Advocacy Officer, Mission Federal Credit Union
- Daniel Friedland, MD, Founder & CEO, SuperSmartHealth
- DJ King, Culture Queen, King & Company; President, Conscious Capitalism San Diego
- Parker Pike, Co-Founder, Cause Conference; Marketing Instructor at UCSD Global CONNECT; Board Member, San Diego Nonprofit Association
- David Palmer, President, San Diego American Marketing Association
- Event Experience Director: Michelle Predko, VP Marketing & Brand Strategy, United Way of San Diego County
- Programming Director: Robert MacPhee, Founder and President, Heart Set, Inc.; Author, Manifesting for Non-Gurus/Excellent Decisions
- Sponsorship Director: Danielle Grassi, Vice President, Mth Degree
- Marketing Director: Steve Bellach, Principal and Co-Founder, BottomLine Marketing
- Outreach Director: Renee Zau, Co-Founder and CEO, DonationMatch.com
“Cause Conference is a transformative experience for purpose-driven businesses. As a senior marketer, I attend to gain practical tools and ideas to enrich brand equity, optimize campaign performance, and fulfill our mission. We always leave with newfound inspiration, skills, and a meaningful network of collaborative, purpose-minded professionals. It’s my favorite event of the year!”
—David Palmer, President
2016 Cause Conference Recap
For knowledge-sharing, inspiration and connections between cause marketing experts, purpose-driven brands and nonprofits, we couldn’t have wished for a better opportunity than the 2016 Cause Conference. Thanks so much to our speakers, sponsors, attendees and volunteers for making this a fantastic event!
Kickoff Cocktail Reception
#CauseSD started with Wednesday evening purpose-driven preview. First, we were thrilled to award our annual Parker Pike Nonprofit Marketing Scholarship to UCSD student Rhianna Basore.
— Kinetic (@KineticGroupUS) May 19, 2016
Then, Katie Wallace shared how purpose is at the very core of New Belgium Brewing’s company culture.
And Bea Boccalandro of Veraworks described the way smart brands are engaging employees through job purposing.
— Bree von Faith (@breevonfaith) May 19, 2016
Globally-recognized social entrepreneur Aaron Hurst got us kicked off Thursday morning by telling us all about “The Purpose Economy”. Aaron made a strong case that humans are genetically wired for purpose!
A variety of interactive presentations and panels throughout the day gave attendees a chance to explore all aspects of cause marketing, employee engagement and for-profit/nonprofit partnerships.
— Luis Gonzalez, MA (@LGonzalezWF) May 19, 2016
— Mission Fed (@MissionFed) May 19, 2016
Bethany Joy Clark explained how purpose is at the heart of everything TOMS does. The company was founded on the promise of “one to one”. For every pair of shoes purchased, another pair is delivered to a person in need. TOMS has expanded the promise from shoes to eyewear, and is now trying its hand at coffee.
Attendees got a chance to kick the tires on their marketing knowledge and strategies through the mid-day Unconference and LOUDtables.
— Amanda Nelson (@MandaVision) May 19, 2016
An all-star group of purpose-driven businesswomen explained how their brands have embedded purpose into their company cultures and how this has benefited them in terms of brand reputation, employee engagement and ROI. Our thanks go to Karen Archipley of Archi’s Acres, Victoria Fiore of Plum Organics, Darcy Shiber-Knowles of Dr. Bronner’s and Katie Wallace of New Belgium Brewery for this fascinating discussion.
Video Contest Winner
Congratulations go to Workshop for Warriors, which provides veterans and transitioning service members advanced manufacturing training and industry-recognized certification for careers in welding, machining and fabrication at no cost to our veterans. Workshop for Warriors won a $5,000 professional video production package courtesy of M2 Digital Post.
Throughout the Day
Attendees had plenty of time to network and find out how our sponsors could aid their cause marketing efforts. All the while, our friends at Groovy Like a Movie chronicled the goings-on.
— Maria Camila Portela (@camiportela) May 19, 2016
— Courtney Pendleton (@Shortney) May 19, 2016
On Friday, our first-ever #CauseSD bootcamps gave attendees a chance to develop and refine their cause marketing strategies and plans.
Once again, our utmost gratitude goes to all the speakers, sponsors, attendees and volunteers without whom the West Coast’s premier cause marketing event just wouldn’t be the same!
Register for 2017 Cause Conference!
Check out the high-value benefits included with event sponsorship. View 2017 Cause Conference Sponsorship Packages.
SPEAK OR FACILITATE
Would you you like to lend your expertise? Are you passionate about helping your peers maximize their impact through the power of purpose?
For a limited time, we are on the lookout for visionary partners who will help us create an amazing learning, networking, and career-accelerating experience for San Diego’s business, marketing, and nonprofit leaders. Our speakers will take hundreds of attendees on an interactive journey beginning with a call-to-adventure and ending the day with practical, action-oriented solutions. Our vision is to position San Diego is the international leader of Purpose-Driven Enterprise and America’s Kindest City.
Use the form below to apply to help us create this experience. You can also see the event agenda. Session topics include but not limited to:
- Growing a Purpose-Driven Business and Brand
- Current Trends in Conscious/Purpose-based organizations
- Defining Your Purpose
- Creating Change and Transformation
- Checkbook Philanthropy to Impact Investing
- Maximizing Media for Purpose
- Elevating Board Engagement
- Integrating Purpose Into Strategy
- Plus more!
Questions about this form? Email email@example.com.
Volunteer with Us!
Join this brilliant and supportive team of purpose-minded people. Check out volunteer opportunities.
The 2017 Cause Conference will be hosted at the Price Center at UC San Diego (main campus), 9500 Gilman Drive, La Jolla, CA.
Convenient, discounted will be available in the nearby Gilman Parking Structure. This event takes place during UCSD’s fall break which means there will be LOTS of convenient parking!
SAVE $170 NOW!
Special early-bird pricing ends soon. Don’t miss out!