2017 Cause Conference

Three purpose-driven organizations representing San Diego’s leading marketing, conscious businesses, and nonprofit communities join forces to co-host the 19th annual Cause Conference™. San Diego AMA, Conscious Capitalism San Diego, and San Diego Nonprofit Association invite you to the 2017 Cause Conference, the West Coast’s premier event for entrepreneurs, marketers, and business leaders of purpose-driven organizations.

Maximizing Your Impact through the Power of Purpose

Cause Conference will deliver an exhilarating, educational, and impactful conference experience empowering hundreds of attendees with invaluable information, contacts, and resources to accelerate the impacts of their purpose-driven organizations, campaigns, and missions.

Save up to $170

Lock in incredible early-bird savings. Buy your tickets before prices go up in July.

Get Involved

  • SPONSOR: Want to engage with purpose-minded businesses and organizations? See sponsorship solutions.
  • VOLUNTEER: Join this brilliant and supportive team of purpose-minded people. Check out volunteer opportunities.
  • SPEAK: Share your expertise and help others maximize their impact through purpose. Apply to speak.

Cause Conference


Although it’s not expected, session topics and schedule may change. Plan your day and register now!

PRE#CauseSD MIXER  |  THU, SEP 7, 2017

Complimentary with conference registration!

Time Activity Facilitator Location
5:30–8:00pm Check-in, Networking TBD
Conference Kickoff TBA
Pre#CauseSD Mixer



Time Session Speaker Room
7:00–8:30 a.m. REGISTRATION, BREAKFAST & NETWORKING Exhibition Foyer
8:30–10 a.m. WELCOME: From Chairs Ballroom
CALL-FOR-ADVENTURE ACTIVITY: Goal & Intention Setting Ballroom
KEYNOTE: Growing a Purposeful Business and Brand (Tee off your Journey) Ballroom
10:00–10:15 a.m. EXHIBITOR BREAK Exhibition Foyer
10:15–11:15 a.m.
Polarity Reconciliation: How Margin and Mission Work Together
Distinguishing Your Purpose and Values
Purposeful Leadership
Macro Trends in Purpose-Driven Business
Leveraging Diversity and Inclusion to Maximize Purpose
11:15 a.m.–12:30 p.m. NOURISHMENT: Lunch and Purposeful Collaboration Patio
12:30–2:45 p.m.


Modern-day Media: Earned & Paid
Checkbook Philanthropy to Impact Investing
Enlightened Negotiations
Business Strategic Planning
Board Commitment and Engagement
Creating Transformation
2:45–3:15 p.m. EXHIBITOR BREAK, Snacks, & Networking Exhibition Foyer
3:15–4:00 p.m. PLENARY PANEL
4:00–4:30 p.m. CALL-FOR-ACTION ACTIVITY: Goal Tracking, Reflection, and Call-to-Action; Contest Winners Announced
4:30–6:00 p.m. COCKTAIL RECEPTION and Networking Exhibition Foyer




“Cause Conference is a transformative experience for purpose-driven businesses. As a senior marketer, I attend to gain practical tools and ideas to enrich brand equity, optimize campaign performance, and fulfill our mission. We always leave with newfound inspiration, skills, and a meaningful network of collaborative, purpose-minded professionals. It’s my favorite event of the year!”
—David Palmer, President

2016 Cause Conference Recap

For knowledge-sharing, inspiration and connections between cause marketing experts, purpose-driven brands and nonprofits, we couldn’t have wished for a better opportunity than the 2016 Cause Conference. Thanks so much to our speakers, sponsors, attendees and volunteers for making this a fantastic event!

Kickoff Cocktail Reception

#CauseSD started with Wednesday evening purpose-driven preview. First, we were thrilled to award our annual Parker Pike Nonprofit Marketing Scholarship to UCSD student Rhianna Basore.

Then, Katie Wallace shared how purpose is at the very core of New Belgium Brewing’s company culture.

And Bea Boccalandro of Veraworks described the way smart brands are engaging employees through job purposing.

AM Keynote

Globally-recognized social entrepreneur Aaron Hurst got us kicked off Thursday morning by telling us all about “The Purpose Economy”. Aaron made a strong case that humans are genetically wired for purpose!

Breakout Sessions

A variety of interactive presentations and panels throughout the day gave attendees a chance to explore all aspects of cause marketing, employee engagement and for-profit/nonprofit partnerships.

Lunch Keynote

Bethany Joy Clark explained how purpose is at the heart of everything TOMS does. The company was founded on the promise of “one to one”. For every pair of shoes purchased, another pair is delivered to a person in need. TOMS has expanded the promise from shoes to eyewear, and is now trying its hand at coffee.


Attendees got a chance to kick the tires on their marketing knowledge and strategies through the mid-day Unconference and LOUDtables.

Afternoon Panel

An all-star group of purpose-driven businesswomen explained how their brands have embedded purpose into their company cultures and how this has benefited them in terms of brand reputation, employee engagement and ROI. Our thanks go to Karen Archipley of Archi’s Acres, Victoria Fiore of Plum Organics, Darcy Shiber-Knowles of Dr. Bronner’s and Katie Wallace of New Belgium Brewery for this fascinating discussion.

Video Contest Winner

Congratulations go to Workshop for Warriors, which provides veterans and transitioning service members advanced manufacturing training and industry-recognized certification for careers in welding, machining and fabrication at no cost to our veterans. Workshop for Warriors won a $5,000 professional video production package courtesy of M2 Digital Post.

Throughout the Day

Attendees had plenty of time to network and find out how our sponsors could aid their cause marketing efforts. All the while, our friends at Groovy Like a Movie chronicled the goings-on.


On Friday, our first-ever #CauseSD bootcamps gave attendees a chance to develop and refine their cause marketing strategies and plans.

Thank you!

Once again, our utmost gratitude goes to all the speakers, sponsors, attendees and volunteers without whom the West Coast’s premier cause marketing event just wouldn’t be the same!

San Diego AMA Cause Conference volunteers



Register for 2017 Cause Conference!


Would you you like to lend your expertise? Are you passionate about helping your peers maximize their impact through the power of purpose?

For a limited time, we are on the lookout for visionary partners who will help us create an amazing learning, networking, and career-accelerating experience for San Diego’s business, marketing, and nonprofit leaders. Our speakers will take hundreds of attendees on an interactive journey beginning with a call-to-adventure and ending the day with practical, action-oriented solutions. Our vision is to position San Diego is the international leader of Purpose-Driven Enterprise and America’s Kindest City.

Use the form below to apply to help us create this experience. You can also see the event agenda. Session topics include but not limited to:

  • Growing a Purpose-Driven Business and Brand
  • Current Trends in Conscious/Purpose-based organizations
  • Defining Your Purpose
  • Creating Change and Transformation
  • Checkbook Philanthropy to Impact Investing
  • Maximizing Media for Purpose
  • Elevating Board Engagement
  • Integrating Purpose Into Strategy
  • Plus more!

Questions about this form? Email secretary@ccsandiego.org.


Volunteer with Us!

Join this brilliant and supportive team of purpose-minded people. Check out volunteer opportunities.


The 2017 Cause Conference will be hosted at the Price Center at UC San Diego (main campus), 9500 Gilman Drive, La Jolla, CA.


Convenient, discounted will be available in the nearby Gilman Parking Structure. This event takes place during UCSD’s fall break which means there will be LOTS of convenient parking!

SAVE $170 NOW!

Special early-bird pricing ends soon. Don’t miss out!

Volunteers That Helped Make It Happen