AMA San Diego SEO Bootcamp 2018

For the first time ever, AMA San Diego, in conjunction with Inseev Interactive, is hosting a full-day SEO Bootcamp. Whether you’re an enterprise marketer, small business leader or marketing consultant, if you want to learn how SEO really works in 2018, this event is for you!

We’ll start with a one-hour introduction to search engine optimization with real-world examples answering these questions:

  • How do search engines work?
  • How can an organic search strategy impact your business?
  • What can organic search do, and what can’t it do?
  • How does organic search indicate market trends?
  • What are the most important recent algorithm and SERP changes?

Then, we’ll break into small groups to analyze and discuss attendees’ individual websites.

When you register for this event, we’ll ask you to tell us your domain so the Inseev team can perform a micro-audit on it. We’ll review our findings with you in person, including:

  • Visibility history & trends
  • Key technical issues
  • Entry pages
  • Keyword universe
  • Competitive landscape
  • Authority profile
  • Content ideas

You’ll receive a copy of your micro-audit, along with an Inseev Guide to SEO. But most importantly, you’ll get real advice on the best opportunities and top priorities for your actual website!

Finally, we’ll close with tips on copywriting for SEO and Q&A.

Meet Jimmy Page

No, not that one. This Jimmy Page is the President of Inseev Interactive, a San Diego performance digital marketing agency. Jimmy will be our facilitator for this event.

Jimmy founded Inseev in 2013 after four years as an in-house enterprise marketer with responsibility for the P&L of the organic search channel for multiple online brands, and where he oversaw teams of in-house and contracted staff to drive substantial growth. He has worked in digital marketing for more than 10 years and run point on digital programs for more than 75 recognizable brands like TransUnion, Purdue University, FTD, Gifts.com, Personal Creations, Shari’s Berries, Stance and MVMT Watches.

Jimmy served on the board of AMA San Diego for four years, leading the web content and analytics functions for the organization. He received a B.S. in Marketing from Penn State University and holds an MBA with a concentration in marketing from San Diego State University.

Space Is Limited, and So Is Time!

We are limiting this event to only 25 attendees, and closing registration one week before the event so that we can complete the micro-audits for each attendee’s domain. Don’t delay, register early!

But Value Is Not!

When we break into workgroups to discuss your micro-audit results and opportunities, there will be a maximum of five attendees per Inseev SEO strategist. With this individualized attention, you’ll come away from the event with a clear understanding of the top SEO priorities for your business. The value of the Inseev SEO consulting time you’ll receive is at least 5X the registration fee. There’s no better SEO education opportunity in San Diego this year!

The Fine Print

Continental breakfast and lunch will be served.

**Important note: The focus of this event is on traditional organic search results, not map pack (local) results**

Questions?

Are you almost, but not quite, sure this event is for you? No problem! Send any questions to content[at]sdama[dot]org. We’ll do our best to fill in any gaps right away.

Jimmy Page
President, Inseev Interactive

Jimmy founded Inseev in 2013 after four years as an in-house enterprise marketer with responsibility for the P&L of the organic search channel for multiple online brands, and where he oversaw teams of in-house and contracted staff to drive substantial growth. He has worked in digital marketing for more than 10 years and run point on digital programs for more than 75 recognizable brands like TransUnion, Purdue University, FTD, Gifts.com, Personal Creations, Shari’s Berries, Stance and MVMT Watches.

Jimmy served on the board of AMA San Diego for four years, leading the web content and analytics functions for the organization. He received a B.S. in Marketing from Penn State University and holds an MBA with a concentration in marketing from San Diego State University.

Agenda

(subject to change)

8:00 – 9:00 Breakfast & Networking
9:00 – 10:00 Introduction to SEO
10:00 – 11:00 Workgroups: Micro-Audit Results
11:00 – 11:15 Break
11:15 – 12:15 Workgroups: Micro-Audit Results
12:15 – 1:00 Lunch
1:00 – 3:00 Workgroups: Micro-Audit Results
3:00 – 3:15 Break
3:15 – 4:30 Copywriting for SEO; Q&A

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