Presented by the San Diego Chapter of The American Marketing Association (AMA), Art of Marketing 2013 will host 200-250 attendees and speakers from companies around the region, small and medium-sized business, and local universities. Attendees will span the marketing profession, with content targeted to mid-level to senior marketing professionals.
We have sold out the past two conferences, so get you tickets early and don’t miss a moment of the action!
Link to parking and map of area NTC_Liberty_ Station Site_Map
Thank you to this year’s sponsors!
Members: $159, Guests: $179
Mixer Only: Members: $20, Guests: $25
Students: $99 with ID
The San Diego Chapter of the American Marketing Association (AMA) is proud to present the Art of Marketing, a one-day, interactive forum of speakers, panels and hands-on training intensives designed to celebrate the marketing discipline. The Art of Marketing 2013 promises to deliver real-world solutions in a lively forum, covering a variety of topics from best practices to state of the industry to cutting-edge trends and more. Some of our speakers for the day’s events include:
|The Art of Content – Insights for Content Marketing||
|The Art of Social Media Strategy||Jeremy Durant of BOP Design|
|The Art of Using Behavioral Marketing Intelligence to Crush Your Competition||Trent Dyrsmid of Bright Ideas|
|The Art of You – Leadership and Personal Branding||
|The Art of Brand Loyalty – Creating Products and Services that Get You the Love||Josh Talge of TaylorMade|
|The Art of SEO – Top Ranking Factors for SEO + Live Site Review||Bob Dudley of Provide Commerce
Jimmy Page of Shari’s Berries and RedEnvelope
|The Art of Connection – CRM and Automation to Deal with your Data||Lars Helgeson of Greenrope|
|The Art of PR - Marketers Guide to PR Best Practices||Jessica Yingling of Little Dog Communications|
|The Art of Integration – B2C Integration||Ryan Thompson of Harrah’s Ricon Hotel & Casino|
|The Art of Facebooking - How to Be Awesome At Facebook Marketing||Tyler Anderson of Casual Fridays|
|The Art of Design Thinking||Navrina Singh, Qualcomm Innovation lead
Stephen Jordan, Qualcomm ImpaQt operations lead
|Sitting with the Masters – A One-on-One
Session for Top 3 PR Strategies for Your Business
|Richard Kendall & Scott Pansky of Allison & Partners|
|Sitting with the Masters – A One-on-One Session for Market Research Techniques||Q2 Insights|
|Sitting with the Masters – A One-on-One Session for Social Media Strategy||Tyler Anderson of Casual Fridays|
|Sitting with the Masters – A One-on-One Session for Career Development||Elaine Rosen and Dina Hemmi of Turning Point Executive Search|
Link for pdf of Art of Marketing program AOM Program 2013.
Two dynamic keynotes, break-out sessions*, and a lively Happy Hour mixer round out the day.
|8:00 – 8:30 am||
Registration, Continental Breakfast, Networking
|8:30 – 8:45 am||
Welcome Remarks from Kirsty Nunez, San Diego AMA President
|8:50 – 9:50 am||
Morning Keynote with Joe Brenneman of U-T San Diego
|9:50 – 10:00 am||
|10:00 – 10:55 am||
|11:00 – 12:10 pm||
Speed Networking Session
|12:10 – 1:10 pm||
Lunch and Keynote with Rand Fishkin of Moz
|1:15 – 2:15 pm||
|2:20 – 3:20 pm||
|3:20 – 3:30 pm||
|3:30 – 4:30 pm||
|4:30 – 5:00 pm||
5:00 pm – 7:00 pm
Happy Hour & Networking
Slater’s 50/50 in NTC Liberty Station
* All break out sessions are first come-first serve
** Sitting with the Masters
Sitting with the Masters is a one – to – one session with an industry leader to help grow your business or personal brand. You may sign up for these personal sessions the morning of the event on a first come basis. Four 15 minute slots per break out session are available with each master including:
- Sitting with the Masters – Market Research with Masters from Q2 Insights
- Sitting with the Masters – Public Relations, 3 Top Strategies for Your Business, with Masters Richard Kendall and Scott Pansky of Allison & Partners
- Sitting with the Masters – Social Media Strategy with Master Tyler Anderson of Casual Fridays
- Sitting with the Masters – Career Development with Masters Elaine Rosen and Dina Hemmi of Turning Point Executive Search
Art of Marketing Session Descriptions
Morning Keynote – The Art of Creating Value with Integrated Media
In the ever-changing landscape of media, now is the time for a robust integrated strategy. Spend an hour with Joe Brenneman as he talks about the importance of expanding your marketing portfolio and using integrated media to create greater value for your clients and partners. And more importantly, how to sell them on it.
The Art of Content
Content Marketing. It’s all the rage right now. Come to this session and hear insights from experienced marketers that will help you understand what works, what doesn’t, and how to take it to the next level.
The Art of Integration – B2C Integration
A new brand. A new audience. The strategy, messaging and integrated communication vehicles Harrah’s Rincon Casino & Resort used to create Dive Day Club.
The Art of Brand Loyalty
“Devastating Explosions” and “RocketBallz”…yes, this is marketing!
From packaged goods to sporting goods—combining consumer insights, product design, and engaging marketing helps drive consumer loyalty.
Afternoon Keynote – Secret Ingredients of Better Marketing
What are the elements that separate terrible and mediocre campaigns from the few, exceptional standouts in our field? Find out in this example-rich presentation from Moz founder & CEO, Rand Fishkin.
The Art of You
Creating Powerful Self Confidence Through Leadership & Executive Presence
Interact with highly qualified experts who will answer questions and guide participants through the identification and strengthening of behaviors critical for growing influence, strengthening self-confidence and projecting a clear professional brand.
The Art of Social Media Strategy
The utilization of Facebook, LinkedIn and Twitter for branding, content marketing, paid advertising and sales prospecting. How an integrated social media strategy can help generate and nurture ideal client leads.
The Art of PR – How to Not Get Lost in Translation
High-science organizations, such as those in biotech and tech, have an added layer of complexity in public relations because organizations must translate complex information to a wide-range of audiences. This presentation and discussion will delve into the art of translating complicated technical and scientific concepts to get your message understood by all of your audiences.
The Art of Using Behavioral Marketing Intelligence to Crush Your Competition
Content Marketing has forever changed the science of client attraction and in this session you are going to see first-hand how marketing automation can enable you to deliver a completely customized user experience, based entirely on the behavior of each user.
The Art of Design Thinking
Sparking Innovation in the Workplace with Qualcomm ImpaQt: Qualcomm’s Employee Innovation Program and the Art of Design Thinking
The San Diego AMA’s Art of Marketing team is proud to announce a presentation on Qualcomm ImpaQt and a workshop on Design Thinking.
Qualcomm ImpaQt is a global employee innovation program and platform for sharing, fostering and developing ideas. The Qualcomm ImpaQt program utilizes the Design Thinking methodology in idea development and advancement. Design Thinking is a human centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements of business success.
Qualcomm Innovation lead Navrina Singh will provide a brief introduction of the Qualcomm ImpaQt program. Stephen Jordan, operations lead with Qualcomm ImpaQt, will introduce us to Design Thinking and demonstrate how to use it in your workplace.
The Art of Facebooking – How to Be Awesome At Facebook Marketing
Do you have a Facebook Page for your business but are not seeing any real results from it? Facebook can be a tremendous opportunity for businesses to connect with their existing customer base and create new customers. The problem is, a lot of businesses don’t know how to leverage it. Discover what works for using the world’s largest social network for business. Tyler will go into all the components that make up Facebook Marketing, such as Facebook’s news feed algorithm, Facebook Ads, lead capturing and more.
The Art of SEO
Google has changed dramatically in the last two years, creating confusion and uncertainty for marketers and business owners. We will discuss the state of SEO in 2013, and provide recommended approaches for the new landscape. The majority of the session will be devoted to live audience site reviews by our panel.
The Art of Connection
Learn about how complete Customer Relationship Management (CRM) can work together with marketing, sales, and operations to help you work more efficiently, give you insight into your leads and customers, and drive up revenues. It’s not magic – it’s science, and it’s easy.
Sitting with the Masters – A One-on-One Session for Social Media Strategy
Discover the ins & outs of social media marketing. Learn actionable tactics and strategies to elevate your businesses social media footprint.
Sitting with the Masters – A One-on-One Session for Market Research Techniques
For those with specific research needs, senior Q2 Insights marketing research consultants will assist participants in clearly articulating the business case for research and identifying the research purpose and objectives. The consultants will provide traditional and innovative methodological recommendations along with tips for ensuring a successful research project. Each participant will be provided a worksheet designed to help them articulate their research plan when they return to the office. Customized consultations will also be available to those who require general marketing research advice and/or problem solving.
Sitting with the Masters – A One-on-One Session for Top 3 PR Strategies for Your Business
Allison+Partners is a fast-growing global communications firm, where daring creativity leads the way. Our ability to harness creativity to move communications from awareness generator to performance driver is unmatched. Reimagining what communications can make possible is a given for our team. We collaborate to create, because the best ideas come from thinking big together. The result is fresh solutions that respond to market challenges by innovating beyond the pace of industry and business, to the pace of culture.
Sitting with the Masters – A One-on-One Session for Career Development
We are committed to building Southern California’s premier resource for Sales, Marketing and Operational professionals by offering unique career opportunities and personalized coaching to drive corporate success.
Our team of professionals offers more than 50 years of combined experience in recruiting, career coaching, human resources, training and management. As the San Diego and OrangeCounty economies continue to build on their histories of innovation ranging from Defense and Hightech to Lifescience and CleanTech, TurningPoint Executive Search delivers customized support to each client we serve.
Happy Hour Mixer
2750 Dewey Rd #193
San Diego, CA 92106
5- 7 pm
The 2013 Art of Marketing Conference was a success with over 200 attendees and speakers! Joe Brenneman, Chief Revenue Officer of the Union Tribune, kicked things off with a great keynote about the ever-changing landscape of media and integrated marketing. The day proceeded with break out sessions with some fantastic speakers and panels. Here’s a snippet from the session by GreenRope detailing what the ‘C’ in CRM means. Attendees learned about the art of SEO, content, brand loyalty, leadership, social media, PR, behavior marketing, and the joy of networking, speed dating style! Marketers got to sit down and meet one-to-one with masters in social media, PR, research and career development! The entertaining lunch keynote was from Rand Fishkin, the CEO & Co-Founder of the web’s most popular SEO Software provider; MOZ. Here’s the SlideShare from his presentation. Speaking of art, Jeremy Durant from Bop Design reflected on Michelangelo’s iconic Sistine Chapel and how it can be related to the art of social media. Bop Design was kind enough to share the presentation on their two-part blog along with some fantastic photos! We kept marketers fueled up with Starbucks coffee, cake pops and Popchips. The day ended with an iPad giveaway and some delicious libations and appetizers at Slaters 50/50. We thank all of the speakers, sponsors, and volunteers for their excellent, informative presentations and contributions!