2014 Cause Conference

Celebrating a Special “Sweet 16″

The San Diego American Marketing Association’s Cause Conference turns 16 this year, and we’re marking this milestone with our most innovative, immersive and inspiring event to date! Like most 16-year olds, this edition of the Cause Conference is eager to drive – but in this case, we’re talking about driving toward transformational outcomes throughout San Diego’s social sector, particularly in relation to the advancement of “purpose-driven” enterprises.

Transformation through Collaboration

If you’re involved with non-profit or for-profit organizations, you’ll find our thought-provoking presentations and creative, content-rich educational sessions extremely insightful and educational. This event will utilize the latest adult-learning methods and design-thinking theory to create a can’t-miss Cause Conference. Our “Transformation through Collaboration” theme will illustrate how to:

  • Rethink relevant terms: why having a “purpose-driven” organization applies to both non-profit and for-profit enterprises
  • Redefine roles: how non-profits can emerge from the back seat and grab the social sector steering wheel (the Cause Conference is 16 and ready to drive, remember?)
  • Refocus priorities with resourcefulness, not just resources
  • Create, curate, collaborate and celebrate social impact to benefit your organization and the entire social sector
  • Use “radical collaborations” to create transformational outcomes: a key element in advancing the mission of “purpose-driven” groups
  • Enhance your efforts with a shift from egocentric to ecocentric behaviors
  • Leverage the connections using creative ideas of key opinion leaders to enact meaningful change
  • Understand social sector synergy to tackle challenges, enrich colleagues, form “high trust” relationships, build mutual value…and much more!

The upcoming Cause Conference is specifically tailored for purpose-driven leaders looking to further their brand’s mission, build mutually beneficial relationships with other businesses and organizations, and learn from like-minded individuals. The collaborative nature of the event makes it an ideal platform for business leaders, students and other thriving individuals in the San Diego marketplace, as well as social sector marketing executives, writers, salespeople, advertising associates and others.

Our 2014 Cause Conference is essential for anyone looking to optimize their interactions with the social environment, harness the collective intelligence from networks, and make positive impacts in their networks. Other key points will include leadership & engagement, friend-raising & fund-raising, effective storytelling techniques and many more. Our previous 15 Cause Conferences offered exceptional value and with applicable knowledge that attendees took with them to implement in real situations. This year’s event will be our best yet, with contributions from purpose-driven companies and non-profits like SDG&E, Cox Communications, Mission Federal Credit Union and Qualcomm.

The San Diego AMA is ready to DRIVE ahead with the Sweet 16 Cause Conference. We’d love to have you come along – so jump in and buckle up… the ride starts May 27th!

Interested in attending the 2014 AMA Cause Conference? Please read below for details, pricing and other information.

Details:

  • What: San Diego American Marketing Association’s 16th Annual Cause Conference
  • Where: University of San Diego Joan Kroc Peace and Justice Center (map & directions)
  • When: May 27th (evening) and May 28th (all day)
  • For more information about the specific daily agenda, click here.

Pricing:

  • One night: $49 for AMA members ($59 for non-AMA attendees)
  • Full day: $169 for AMA members ($199 for non-AMA attendees)
  • Please note: there is no combined discount.

 

The San Diego American Marketing Association looks forward to seeing you at the 2014 Cause Conference! For more information about this exclusive event, please call us at (619) 402-7825, or reach us with an email message to infoamasd@gmail.com. Plus, you’ll find other ways to reach us on our contact page.

 

Thanks again – and remember, “Transformation through Collaboration” starts with local business associates, students and non-profit representatives just like you!

A Day You Won’t Want to Miss

For Cause Conference 2014, we’ve pulled together 45 of the brightest purpose-driven leaders. Nowhere else will you find a similar collection of inspiration!

Tuesday Evening Event

6:30 PM  -  9:00 PM
Cause Conference Tuesday Evening Event

Location: USD La Gran Terraza Restaurant

From facilitated networking and a moderated keynote, to cocktails, scene setting presentations and a silent auction, join us for an inspiring evening introduction for the conference event to follow.

6:00 PM  -  7:00 PM
Check In, Networking, and Silent Auction
7:00 PM  -  7:30 PM
Ignite Presentations

Presented by: Shannon McCrary, Creating America’s Kindest CityTopic: Creating America’s Kindest City

Scott Schimmel, YouSchool, Topic: An Uncommon Sense Approach to Guiding the Next Generation 

Sarah Hernholm, WIT, and Ken Davenport, Mission Edge, Topic: An Example of Radical Collaboration

Dr Moshe Engelberg, ResearchWorks, Topic: Radically Keeping Your “Customer” (not You!) at the Center!

7:30 PM  -  8:30 PM
Moderated Keynote

Tom Seidler, San Diego Padres*, Rolf Benirschke, Former NFL Player for the San Diego Chargers and Founder of Great Comebacks, Marty Remmell, ProKids/The First Tee, and Steve Farber, Extreme Leadership

moderated by Dr. Alan Daly and Neville Billimoria

*speakers subject to change

8:30 PM  -  9:00 PM
Raffle and Networking 

Wednesday, May 28, 2014

7:45 AM  -  8:30 AM
Check In
Each attendee will receive a Compassion IT bracelet at check-in.
8:30 AM  -  8:45 AM
Welcome: A Definition and Application of Transformation Through Collaboration
8:45 AM  -  9:15 AM
Social Energy Primer
with Dr. Alan Daly, UCSD Educational Studies, Neville Billimoria, Mission Federal Credit Union, and Dr. Devin Vodicka, Superintendent of Vista Unified School District
9:15 AM  -  10:15 AM
Alliance Building – You’ve Learned About Social Capital, Now Let’s Practice It!
Presented by Dr. Tina Beranbaum, Centauric
10:15 AM  -  10:30 AM
Ignite Presentations

Presented by:

Amon Rappaport, i.d.e.a. – TOPIC: Brand Purpose: How to Move People, Products and Culture, See more at: http://sdama.org/events/cause-conference-2014/#agenda

Andrea Yoder Clark, Your Because isTOPIC: Creating a Community through Random Acts of Kindness

Walter Phillips - TOPIC: Interactive Asset Social Sector Map for the Region​

10:30 AM  -  11:15 AM
Moderated Keynote

Larry Kesslin,4-Profit, Will Marre, Rescue Social Change Group, Molly Cartmill, Sempra Energy, and Dr. Ken Druck, Jenna Druck Center

Moderated by Dr. Alan Daly and Neville Billimoria

11:30 AM  -  12:30 PM
Lunch
Parker Pike Nonprofit Collegiate Marketing Scholarships and Fast Pitch Competition presentations

Afternoon Breakout Session 1: 12:30-1:20

12:30 PM  -  1:20 PM
Data for Good: Measuring and Communicating what Counts!
Presenters Andrea Yoder Clark, Your Because is, and Matt Ellis, Measurabl, will discuss why measurement matters and how it can transform both the money you bring in and the trust your stakeholders have in your organization. They will discuss key performance indicators (KPIs), from sustainability to social impact, why it’s important to track them, and how you can communicate your impact to your audience in engaging and meaningful ways.
12:30 PM  -  1:20 PM
Fostering Cross-Sector Collaboration in San Diego to Drive Change in Our Region

Presenters: Karen Henken,SD Social Innovation Trust, Parker Pike, UCSD Extension, and Jennifer James, Harder+Company Community Research

Too often, organizations and whole sectors work in “silos” with the result that our ability to drive change is limited. What if businesses partnered with military and nonprofits, if educational organizations partnered with business and county agencies? By seeking new and innovative ways to partner and collaborate,  we can create change and impact in our region that becomes exponential. How can you as an organization of any size, big or small create a 1+ 1=5 multiplier effect in our region?

In this panel discussion, several leaders from San Diego’s business, nonprofit, education and government agencies share success stories of new, multi-sector, multi-organizational partnerships and initiatives that are changing the face of our region. This panel will focus on tangible tools to help you:

• Develop criteria and key success factors for your organization to establish effective cross sector partnerships

• Effectively identify the partners who would be the best fit and bring the greatest synergy to an initiative

• Effectively collaborate with the media to enhance support and success of your program

12:30 PM  -  1:20 PM
Leadership as a Hero’s Journey: Moving Beyond Toxic Leadership & Transforming Uncertainity and Anxie

Presenters: George Reed, University of San Diego, Eric Kaufmann, Sagatica, and Steve Farber, Extreme Leadership

Leaders are accountable for results. And, leaders face unrelenting uncertainty on the path to results. Courageous leaders leverage obstacles and uncertainty, and build engaged teams in which people are both powerful and empowered. This presentation is a call to arms. It shares practical ideas and tools that deepen your ability to be a leader who is effective, efficient and deliberate; a leader whom people are drawn to follow.”

12:30 PM  -  1:20 PM
Social Branding Impact
Presenters: Will Marre, Rescue Social Change Group, and Jeff Jordan, Rescue Social Change Group There is a brand-new enterprise model called 5-STAR. It comes from research that synthesizes emotional intelligence, social intelligence, moral intelligence, and the disciplines of capitalism. In this workshop, learn the 5-STAR process that will enable you to start a “customer” funded enterprise with a world-saving value proposition and the financial potential of today’s most famous companies. You will learn directly from the founders of two hundred-million dollar+ 5-STAR enterprises how to make a GOOD fortune.
12:30 PM  -  1:20 PM
Students Making an Impact through Social Entrepreneurship & Engaging Millennials in Community Leader

Presenters: Sarah Hernholm, WIT, and Patricia Marquez, Director USD Changemaker Hub

A social entrepreneur and an academic entrepreneur share their experience engaging high school and college students in leadership, social entrepreneurship and changemaking. Also hear from young people directly about their struggles, successes and setbacks as they become social entrepreneurs and changemakers. Get inspired by the various ways high school and college students are collaborating with community leaders and businesses , in order to make a lasting impact.

12:30 PM  -  1:20 PM
The Power of Collaboration, Engagement and Resilience in Leading Transformational Change
Dr. Ken Druck, Jenna Druck Center, and Peter Barron Stark, Peter Barron Stark Companies, are nationally recognized experts in personal and organizational change, will co-facilitate this dynamic session on the tools and tone-setting mind-set leaders need to successfully turn opportunities and adversities into positive change.

Afternoon Breakout Session 2: 1:30-2:20

1:30 PM  -  2:20 PM
Creative Collaboration
Learn how Mike Hannigan, Give Something Back, and Benito Delgado-Olson, K to College, worked together on a massive free school supply program for homeless and Title 1 kids in California public schools, including San Diego. It is a great example of leveraging business resources to product huge community benefits in cooperation with established nonprofits
1:30 PM  -  2:20 PM
Effectively Building The Why, How and What Into Your Business or Nonprofit Philosophy In Communicating YOUR Unique Story
Presenters: Damian & Rachel McKinney, McKinney Advisory Group, Gina Anderson, Savii Group, and RJ Kelly, Wealth Legacy Group

Get ready to roll up your sleeves for this practical and exciting breakout session. Whatever “Corporate Social Responsibility” means to you, most can agree it’s all about doing good and making a difference–but how? Hear from three of San Diego’s leading for-profit firms on how they have gained greater insight into their missions and visions to better communicate and define their “why?”…which has enabled them to get to meaningful “how?” and specific “what?”
Our panel will share their unique stories and philosophies on effectively building a Why, How and What into your business or non-profit to make a lasting positive impact in our city and our world. You will leave the session with examples of companies that built philanthropy into the very core of their company missions and “world filters”; ideas for gaining greater clarity of your true North Star, along with a road map; an understanding of how being crystal clear on your Why, How and What? gives you a greater ROI; and approaches to use collaboration in unique, unusual and unforeseen ways to increase your purpose, profits and impact.

1:30 PM  -  2:20 PM
Effectively Engaging & Partnering with Government Agencies

Presenters: John Ohanian,2-1-1 San Diego, Dale Fleming, County of San Diego HHSA, and Holly Crawford, County of San Diego.

Get ready to roll up your sleeves for this practical and exciting breakout session. Whatever “Corporate Social Responsibility” means to you, most can agree, it’s all about doing good and making a difference – but how? Hear from three of San Diego’s leading for-profit firms on how they have gained greater insight on their mission and vision to better communicate and define their “WHY?” … which has enabled them to get to meaningful “HOW?” and specific “WHAT?”

Our panel will share their unique stories and philosophies on “Effectively building a Why, How and What into your business or nonprofit” to make a lasting positive impact in our city and our world.                               

1:30 PM  -  2:20 PM
The Next Evolution of Cause Marketing

Presenters: John Lincoln and Krishnan W. Coughran, Ignite Visibility, Woody Moore, thrdPlace, and Susan Cooney, Givelocity

This session will explore new approaches to using existing social tools to engage consumers, non-profit, and companies to make the real, transparent, and LOCAL impacts that effective people’s lives. We will discuss tools and crowdsourcing strategies that can be used to bring all these stakeholders together, share new approaches to consumer-led storytelling, and share how online and offline engagement can be leveraged to drive value and solve organizational goals for Companies and Non-Profit partners.”

1:30 PM  -  2:20 PM
The Power of Trust and Applying These Principles in Purpose-Driven Organizations

Presenters: Nancy Jamison, SD Grantmakers, and Liz Shear, USD Nonprofit Governance Symposium.

Trust is the cornerstone of relationships, projects and initiatives that work. Come explore an accessible ABCD Trust model that you can put into practice right away – personally and professionally – drawn from the book TrustWorks: Four Keys to Building Lasting Relationships (by Ken Blanchard, Cindy Olmstead, Martha Lawrence). Learn a language of trust that prepares you to tangibly address something that can seem kind of squishy and scary. Explore a new framework to improve trust and trustworthy behaviors by examining, and possibly changing, YOUR behaviors and perceptions. ”

1:30 PM  -  2:20 PM
Virtual Counselor Network: The Future of Non-profit Counseling Services in the 21st Century
Chi K. Elder, Citi Community Development, Susan Moore, San Diego County Library, Ali Tarzin, Community HousingWorks, Myrna B. Pascual, US Dept. of Housing & Urban Development, and Appaswamy “Vino” Pajanor, Housing Opportunities Collaborative, will teach you how nonprofit agencies are developing partnerships, funding sources and the technology to offer Virtual Counseling services through the Virtual Counselor Network (VCN). Virtual counseling is a unique and innovative technology, and a new approach that delivers tailored solutions that link non-profit service providers to near-instant service and response to client needs. The VCN enables agencies to connect clients via the Internet to a Virtual Counselor at other participating agencies. This approach reduces travel time and “”greens”" non-profit operations while increasing clients’ access to service providers. The VCN is extremely useful when referring clients to services that are outside an agency’s core scope of service.

Afternoon Breakout Session 3: 2:30-3:20

2:30 PM  -  3:20 PM
Data for Good: Measuring and Communicating what Counts!
Presenters Andrea Yoder Clark, Your Because is, and Matt Ellis, Measurabl will discuss why measurement matters and how it can transform both the money you bring in and the trust your stakeholders have in your organization. They will discuss key performance indicators (KPIs), from sustainability to social impact, why it’s important to track them, and how you can communicate your impact to your audience in engaging and meaningful ways.
2:30 PM  -  3:20 PM
Fostering Cross-Sector Collaboration in San Diego to Drive Change in Our Region
Presenters: Karen Henken, SD Social Innovation Trust, Parker Pike, UCSD Extension, and Jennifer James, Harder+Company Community Research
2:30 PM  -  3:20 PM
Leadership as a Hero’s Journey: Moving Beyond Toxic Leadership & Transforming Uncertainity and Anxie

Presenters: George Reed, University of San Diego, Eric Kaufmann, Sagatica, and Steve Farber, Extreme Leadership

Leaders are accountable for results. And, leaders face unrelenting uncertainty on the path to results. Courageous leaders leverage obstacles and uncertainty, and build engaged teams in which people are both powerful and empowered. This presentation is a call to arms. It shares practical ideas and tools that deepen your ability to be a leader who is effective, efficient and deliberate; a leader whom people are drawn to follow.

2:30 PM  -  3:20 PM
Social Branding Impact

Presenters: Will Marre, Rescue Social Change Group, and Jeff Jordan, Rescue Social Change Group

There is a brand new enterprise model called 5-STAR. It comes from research that synthesizes emotional intelligence, social intelligence, moral intelligence, and the disciplines of capitalism. In this workshop learn the 5-STAR process that will enable you to start a “”customer”" funded enterprise with a world-saving value proposition and the financial potential of today’s most famous companies. You will learn directly from the founders of two hundred-million dollar+ 5-STAR enterprises how to make a GOOD fortune.

2:30 PM  -  3:20 PM
Students Making an Impact through Social Entrepreneurship & Engaging Millennials in Community Leader

Presenters: Sarah Hernholm,WIT, and Patricia Marquez, Director USD Changemaker Hub

A social entrepreneur and an academic entrepreneur share their experience engaging high school and college students in leadership, social entrepreneurship and changemaking. Also hear from young people directly about their struggles, successes and setbacks as they become social entrepreneurs and changemakers. Get inspired by the various ways high school and college students are collaborating with community leaders and businesses , in order to make a lasting impact.

2:30 PM  -  3:20 PM
The Power of Collaboration, Engagement and Resilience in Leading Transformational Change
Dr. Ken Druck, Jenna Druck Center, and Peter Barron Stark, Peter Barron Stark Companies are nationally recognized experts in personal and organizational change, will co-facilitate this dynamic session on the tools and tone-setting mind-set leaders need to successfully turn opportunities and adversities into positive change.

3:40 PM  -  4:00 PM
Ignite Presentations

Sarah Boltwala-Mesina, Inika Small Earth Inc. - TOPIC: Corporate Zero Waste

Laura Kohn, Energy Synergy AllianceTOPIC: Old School to New School: High School Transformation through Linked Learning San Diego

Dr. Marilee Bresciani Ludvick, SDSUTOPIC: Strengthening Compassion, Creativity, and Critical Thinking in Higher Education

Sara Schairer, COMPASSION ITTOPIC: COMPASSION IT

4:00 PM  -  5:30 PM
The Genius Forum – How Do We Design an Ecosystem for Cause-Driven Collaboration?
Led by Eric Kaufmann
5:30 PM  -  6:00 PM
Close/Networking

Highlighted Speakers

Rolf Benirschke, Great Comebacks

Through his work as the founder of the Great Comebacks® Program, Rolf has provided patients and family members who face the physical and emotional challenges of Inflammatory Bowel Disease (IBD) with hope, inspiration and education for more than 20 years.

As the place-kicker for the San Diego Chargers for 10 seasons, Benirschke held 16 team records and was the third-most accurate kicker in league history when he retired. Rolf’s football career is so remarkable because he played the majority of his career with ulcerative colitis and an ostomy. For Rolf, his illness became an inspirational blessing that would define a mission for the rest of his life — a passion for patients that is exemplified in the spirit of the Great Comebacks® Program, which provides information and inspiration to people facing the emotional and physical challenges of living with serious intestinal diseases and ostomy surgery.

Today, Rolf is a successful businessman in the San Diego community, an author, TV personality and frequent motivational speaker for companies across the country. Married with four children, Rolf volunteers his time for numerous organizations, including the Crohn’s & Colitis Foundation of America, San Diego Zoo, Scripps Hospital, United Way, San Diego Chargers and the San Diego Blood Bank.

Dr. Ken Druck, Jenna Druck Center

Dr. Druck is the Founder of the Jenna Druck Center, which he established in 1996 following the tragic death of his oldest daughter, Jenna. Seeing the dire need for grief support and literacy, and wanting to continue Jenna’s visionary work in changing the landscape of adolescence for teen girls, Ken developed the Families Helping Families (FHF) and Spirit of Leadership (SOL) programs. FHF has directly helped over 5,000 bereaved families and SOL has provided leadership training to over 18,000 young women over the past 17 years.

Dr. Druck’s work on healing after loss and transforming adversity are recognized worldwide, and he has helped in critical incident situations including 9-11, Columbine, Hurricane Katrina and, more recently, the Boston Bombings. A true pioneer in psychology, Ken is the recipient of many honors and awards, including “Distinguished Contribution to Psychology,” “Family Advocate of the Year” and “Visionary Leadership.”

Ken’s company, Druck Enterprises Inc., is an executive coaching, organizational consulting and team-building firm with a broad base of corporate clients including Microsoft, Pfizer, Pharmacia, Sempra Energy and IBM.

Ken has also published numerous books, including The Secrets Men Keep, How to Talk to Your Kids, Healing Your Life After the Loss of a Loved One and his latest book, The Real Rules of Life: Balancing Life’s Terms with Your Own.

Sarah Hernholm, WIT (Whatever it Takes)

Sarah started WIT – Whatever It Takes in 2010 with the idea of creating a platform that would invite youth to share their ideas for how to improve their communities, and then turn those ideas into a reality. Over the years WIT has evolved and now provides the only college-credit high school social entrepreneur program. Students that are accepted into the WIT program learn how to design, launch and sustain social enterprises. In addition, students earn six units per year from University of California at San Diego (UCSD).

Prior to starting WIT, Sarah taught elementary school for five years and worked in TV/film for six years. When she is not doing WIT work, Sarah is traveling and speaking on education reform, teen issues and the value of teaching social entrepreneurship to teens. Sarah is a graduate of Pepperdine University and Point Loma Nazarene.

Eric Kaufmann, Sagatica

Eric’s diverse and varied life is a commitment to understanding and teaching wisdom. His published book, Leadership as a Hero’s Journey, shares practical ideas and tools that deepen a leader’s ability to be efficient, effective and deliberate; a leader whom people are drawn to follow. The crucible of Eric’s journey contains 13 years of leadership consulting, management at Fortune 100 firms, degrees in business and psychology a quarter century of Zen practice, living in Israel and South Africa, teaching as a Master Scuba Diving instructor, and working as a certified hypnotherapist.

Link to Eric Kaufmann Keynote Speaking Video: http://bit.ly/1j0Q6KG

Larry Kesslin, 4-Profit

Larry Kesslin is one of the founding partners and president of 4-Profit. Over the past 25 years he has worked with thousands of solution providers and numerous vendors and distributors to help guide and inspire leaders to reach their chosen business destinations. Larry understands what makes solution providers “tick” and, more importantly, what they need to be successful. His passion centers around helping business owners avoid the “entrepreneurial scars” in their businesses and find their desired destinations in their personal and professional lifestyles.

Larry is a known philanthropist. He is passionate about using technology to make the world a better place, and using capitalism to effect social change. A mentor to numerous social entrepreneurs who have the commitment and fortitude to effect social change, Larry has traveled to Africa, Central America, Europe and other regions of the world to use his skills to leave this planet better than he found it. Larry and his family are planning a global tour in 2015 to expand 4-Profit and to visit projects that are making a difference in the world.

Larry is a seasoned public speaker, having given keynotes for companies including Cisco, Gartner, IBM, Motorola and others. Recently Larry co-authored and speaks on 4-Profit’s book titled BreakPoints, the result of 18 years of work with solution providers and their businesses.

TEDx Talk “The Disconnected, Connected World.” http://bit.ly/1jVg3HZ

Laura Kohn, San Diego Education Synergy Alliance

Laura Kohn is a 20-year leader in the field of education, with a range of experience in policy, government, advocacy, research, program design, nonprofit management and philanthropy. Laura is Executive Director of the Education Synergy Alliance, a new non-profit organization that is mobilizing education change agents to increase the equity and excellence of public schools in San Diego County.

In her previous roles, she has run a small foundation, advised the governor of Washington State, and worked for the Bill and Melinda Gates Foundation. Laura was recently named a 2014 Presidio Institute Cross-Sector Leadership Fellow, one of 24 business, non-profit and government leaders from around the nation who will receive training from Presidio, the White House, McKinsey and BlackRock to solve social problems through collective efforts.

Will Marré, Rescue Social Change Group

http://www.willmarre.com/wm/happiness-equals-genius/

Will Marré (rhymes with “Hooray!”) is the co-founder and former president of the Covey Leadership Center, the organization that brought The 7 Habits of Highly Effective People to millions worldwide. Today he is CEO of the REALeadership Alliance, which conducts ongoing research on the business innovation strategies of today’s most admired leaders. Will’s primary work is coaching and partnering with CEOs using a proprietary process—5 Star Leadership—to thaw frozen bureaucracies and heat up agile cultures to win in a fiercely competitive marketplace.

Will also co-founded the Seacology Foundation, the only conservation organization dedicated to saving the fragile environments and cultures of islanders, especially in the South Pacific. Will received an Emmy Award® for writing the PBS learning documentary “Reclaiming Your American Dream” for the American Dream Project and was recently featured by the University of California TV (UCTV) for his online course, Turn your Superpower into Your Career.

Will serves on the leadership faculty of UCSD Extension, is the visiting Scholar of Social Enterprise at Clemson University and is a former Leadership Scholar in Residence of The University of San Diego. He is the author of Save the World and Still Be Home for Dinner, The TRUE Happiness Recipe – How To Stop Your Job From Killing You And Create Work-Life Harmony Every Day and his soon-to-be released, Supercharge Your Career and Work Like a Genius.

Parker Pike, UCSD Extension

A Professor at UCSD Extension and Co-Founder of the Cause Conference, Parker Pike is a Board Member of the San Diego Nonprofit Professional Association, consultant for the San Diego Innovation Trust and co-owner of Village Mill Bread Company in Carmel Valley. He was the Marketing Manager for UCSD Extension for business programs.

Formerly he was president of Catalyst Marketing, Inc., a San Diego based strategic marketing firm specializing in marketing planning to bring together and benefit non-profit and for-profit organizations. Parker was also the first Marketing Director for the Birch Aquarium at Scripps, Director of Host Programs and local marketing for America’s Cup ’92 and the Director of Community Relations for the San Diego Union-Tribune.

Parker has 40 years experience in business consulting focused on supporting innovative corporate social responsibility plans and nonprofit cause and partnership marketing partnerships. He has helped support the programs of many national businesses, while his primary devotion has been to small and mid-sized companies and nonprofit organizations.

Scheduled Presenters

Dr. Tina Beranbaum, Centauric

Dr. Beranbaum is CEO of Centauric, a consulting firm that specializes in enhancing the capabilities of individuals and groups by focusing on clear thinking and brave action. Tina uses an integrative approach with clients such as Pepsi, Google and HP, start-ups across industries, and with people at various stages in their careers.

Neville Billimoria, Mission Federal Credit Union

Neville Billimoria, Co-Chair of the AMA Cause Conference 2014, brings experience, energy and empowerment to his leadership role as Senior Vice President of Membership/Marketing and Chief Advocacy Officer at Mission Federal Credit Union. He has accountability for a strategic array of member-focused and outward facing functions including leading and managing the Marketing, Community Relations, eBusiness and Business Development Departments.

Sarah Boltwala-Mesina, Inika Small Earth Inc.

Boltwala-Mesina is the Founder and Executive Director of Inika Small Earth – a non-profit organization whose mission is to minimize waste and optimize our planet’s resources. Inika works with public and private entities on all aspects of sustainability such as resource management, composting, sustainability policy-making and corporate sustainability reporting.

Molly A. Cartmill, Sempra Energy

As Director of Corporate Social Responsibility at Sempra Energy, Cartmill manages corporate social responsibility, political contributions, the company’s employee political action committee, and political reporting and compliance. She is founding chair of the San Diego Corporate Responsibility Roundtable, and teaches Introduction to Social Responsibility through the University of California San Diego Extension.

Dr. Andrea Yoder Clark, Your Because is

Dr. Yoder Clark, CEO of Your Because is, pursues her mission as an Entrepreneur for Good by helping social change organizations of all kinds scale using high quality measurement tools, procedures and processes to track and communicate what matters.

Susan Cooney, Givelocity

Cooney is the founder and CEO of Givelocity, an online community for shared giving. An established presence in Silicon Valley who co-founded and served as VP of Marketing for remote PC repair service pioneer PlumChoice, Susan developed Givelocity to build communities of like-minded people and make online philanthropy more sustainable, scalable and transparent.

Krishnan W. Coughran, Ignite Visibility

Krish Coughran, JD, Co-Founder of Ignite Visibility, brings a wealth of business, Internet and sales experience to the company. As a highly skilled marketing executive, Krish takes pride in establishing mutually beneficial long-term relationships with his clients based on trust, realistic expectations and pre-established KPIs.

Holly Crawford, County of San Diego

Holly Crawford is Director of the County of San Diego Office of Emergency Services, coordinating the County’s response to disasters. Prior to her work with the County of San Diego, Crawford worked in public relations and non-profit management positions in central California.

Alan Daly, UCSD Educational Studies

Alan J. Daly, PhD, is Chair and Associate Professor of the Department of Education Studies at the University of California, San Diego.  His research and teaching primarily focuses on leadership, educational policy and change, and social network theory and analysis.  He has numerous publications in educational journals and a recent book, Social Network Theory and Educational Change (published by Harvard Press).

Ken Davenport, Mission Edge San Diego

An accomplished entrepreneur and social sector innovator, Ken is CEO of Mission Edge, an organization that focuses on improving the operational effectiveness of nonprofits and developing the next generation of leaders in the social sector. Ken has founded several other companies in the technology and healthcare fields, leading concept ideation, capital raising, executive leadership and board management.

Mike Dee, San Diego Padres

Dee is President and CEO of the Padres, rejoining the club after serving as the CEO of the Miami Dolphins and Sun Life Stadium. While with the Dolphins, he developed initiatives to grow the fan base and game-day experience, and re-focused team resources to create a greater emphasis on community relations efforts.

Benito Delgado-Olson, K to College

http://www.youtube.com/watch?v=E9l273oxwCw

As the Executive Director, Benito is responsible for implementing K to College’s strategic plan in a cost-effective and time-efficient manner. He oversees the day-to-day operations, serves as the chief public information officer and works in collaboration with the board and stakeholders to shape the future goals of the organization.

Chi K. Elder, Citi Community Development

Chi manages Citi’s partnerships with regional and local organizations to support community development through financial inclusion and economic empowerment. Chi also manages Citi’s nonprofit relationships in the region to expand financial services in underserved communities; and has served as subject matter expert on foreclosure prevention in the West region to support Citi’s Office of Homeownership Preservation.

Matt Ellis, Measurabl

Ellis, Founder and CEO, is applying technology to simplify sustainability reporting using a web-based software solution. Matt is an Aspen Institute First Movers Fellow and is involved in his community as a Board Member of both the Sustainable Energy Advisory Board and the San Diego Funds Commission.

Steve Farber, Extreme Leadership, Inc.

Farber is the President of Extreme Leadership, Inc. and Founder of The Extreme Leadership Institute, organizations devoted to changing the world through the cultivation of Extreme Leaders in business and beyond. His first book, The Radical Leap: A Personal Lesson in Extreme Leadership, is considered a classic in the leadership field.

Dale Fleming, County of San Diego HHSA

As the Strategy Director for the County of San Diego’s Health and Human Services Agency, Fleming oversees the Office of Strategy & Innovation, which coordinates the implementation of the Live Well San Diego initiative, as well as Agency media relations. In addition, she is the Executive Director of the County’s Community Action Partnership.

Mike Hannigan, Give Something Back

https://www.youtube.com/watch?v=CO1Ht_UnHVs

Michael Hannigan is President and Co-Founder of Give Something Back (GSB) Office Supplies and a member of the Social Venture Network. GSB’s profits are donated to non-profit groups selected by its customers and employees. The company is a Certified and Founding B-Corporation and an Alameda County Certified Green Business.

Karen Henken, SD Social Innovation Trust

A founding member of the San Diego Social Innovation Trust, Henken is committed to fostering cross-sector collaboration and social innovation in the San Diego region. Following a successful corporate career in high technology, Karen has been engaged as a consultant for 20 years in sales, marketing and business development.

Jennifer James, Harder+Company Community Research

As Founder and Vice President of Harder+Company’s San Diego office, Jennifer provides research direction and oversight to project teams and contributes to firm-wide business planning and management. She has more than 18 years of experience developing and conducting evaluations, research, and technical assistance for a wide range of funders, public agencies and community-based organizations.

Nancy Jamison, San Diego Grantmakers

Nancy is the Executive Director of San Diego Grantmakers, a non-profit membership association of 100 foundations, corporate philanthropy programs, giving circles, donor advised funds, grantmaking public charities and government grantmakers. She serves on the board of the Forum of Regional Associations of Grantmakers and the Community Council for San Diego Young Nonprofit Professionals Network.

Jeff Jordan, Rescue Social Change Group

Jeff is President and Executive Creative Director of Rescue Social Change Group, a behavior change marketing company. Jeff has led Rescue SCG’s growth to four offices in the US that have managed over two dozen behavior change programs across North America, tackling issues such as tobacco, obesity and violence.

RJ Kelly, Wealth Legacy Group

Kelly is Founder and Chief Visionary Officer of Wealth Legacy Group, Inc®, a company specializing in the needs of closely-held business and professional families, and Co-Founder and Chair of The Center for Wealth & Legacy™, a non-profit organization that presents “Leadership, Legacy & Inspiration Awards™” and the “Business Legacy Mentoring Program.”

John Lincoln, Ignite Visibility

A seasoned online marketing expert, Lincoln is the Co-Founder and President SEO and Social of Ignite Visibility. John has authored thousands of blogs and articles, taken multiple websites to the number-one position in Google for competitive keywords, and built social media communities by hundreds of thousands of members.

Marilee Bresciani Ludvik, Rushing to Yoga Foundation

Marilee J. Bresciani, PhD, is the Founder and President of the Rushing to Yoga Foundation, which seeks to strengthen peace and compassion within higher education by training attention, emotion and cognitive regulation skills among undergraduate and graduate students, faculty and administrators. Dr. Bresciani also serves as a professor of postsecondary educational leadership at San Diego State University.

Gina Manis-Anderson, Savii group

With over 20 years of experience helping companies impact their bottom line, Founder & Trusted Advisor Gina Manis-Anderson has worked with local, national and global companies helping to identify ways to be more profitable while inspiring them to invest in their human capital and social good.

Patricia Marquez, USD Changemaker Hub

Patricia Marquez, PHD, is Faculty Director of the Ashoka Changemaker Hub and Associate Professor of Management at the University of San Diego. Márquez current research is on the role business can play in alleviating poverty worldwide. She is an active participant of the Social Enterprise Knowledge Network (SEKN).

Shannon McCrary, Creating America’s Kindest City

With a background in nonprofit fundraising, Shannon is passionate about big ideas that create community solutions. She started an organization that helps the medically underserved in East Africa, serves on the Advisory Board for The Center for Wealth and Legacy, and is the Chair for the Inspiration Awards, which recognize individuals who are making lasting community impact.

Damian McKinney, McKinney Advisory Group

As the Principal and CEO of McKinney Advisory Group, Damian has many long-term relationships with his clients in commercial real estate. He also leads investment projects, most notably as an advocate for children with disabilities. He is a founding board member for All Kids Inc, a non-profit promoting after-school activities and anti-bullying.

Rachel McKinney, McKinney Advisory Group

As marketing director for McKinney Advisory Group, a commercial real estate advisory firm, Rachel’s responsibilities include branding, networking events, social media, advertising, and coordinating Corporate Social Responsibility. Rachel occupies herself outside of work with Kimera Orphanage, leading the fundraising plans as well as volunteer engagement.

Susan Moore, San Diego County Library

Moore is the Deputy Director for San Diego County Library, the 2012 Library of the Year. Susan developed a partnership with the Housing Opportunities Collaborative, which has provided over $2.4 million in free housing assistance at County branches, and garnered a 2012 Public Library Association Highsmith Innovation Award.

Woody Moore, thrdPlace

Woody Moore, Director of Marketing, is a serial entrepreneur focused on uncovering opportunities where technology and media meet. Prior to joining thrdPlace, Woody led marketing and new business development for VIMBY.com (acquired by Mark Burnett Productions). Woody is deeply passionate about the power of social tools to create movements that can transform society.

John Ohanian, 2-1-1 San Diego

Ohanian, CEO of 2-1-1 San Diego, is a well-respected leader and experienced speaker in the non-profit community. Believing in the principle of servant leadership, Ohanian’s primary focus is driving organizations with an innovative approach to become social enterprises. He has served on the Advisory Board of the University of San Diego’s Nonprofit Leadership and Management Program.

Appaswamy “Vino” Pajanor, Housing Opportunities Collaborative

“Vino” Pajanor is the President and Executive Director of Housing Opportunities Collaborative as well as an attorney licensed to practice throughout India. He has experience helping emerging and established clients with technology transfer, licensing, franchise, business and government liaison needs. Apart from work, he has devoted time to serve the underprivileged of the society.

Myrna Bryn Pascual, US Department of Housing and Urban Development

Pascual has been with Field Policy and Management in the San Diego HUD Field Office since 1998, primarily focused on making effective use of HUD’s programs and initiatives and expanding partnerships. The San Diego Housing Federation has recognized her for her work in educating tenants in HUD assisted housing complexes across the region.

 

Walter Phillips, San Diego Non Profits

Walter Phillips is the Executive Director and CEO of San Diego

Youth and Community Services. He also serves on the Board of

Directors for San Diego NonProfits.

Amon Rappaport, i.d.e.a.

Rappaport is Vice President, Brand Purpose at i.d.e.a. and passionate about helping good companies and causes tell great stories that create value and change the world. His clients include The Conservation Fund’s “Parks with Purpose” initiative, Schneider Electric’s energy and sustainability services team and the Automotive Industry Action Group’s corporate responsibility program.

George Reed, University of San Diego

George Reed is the Associate Dean and faculty member in the School of Leadership and Education Sciences at the University of San Diego where he teaches and researches the subjects of organizational theory and behavior, leadership and ethics.

Marty Remmell, ProKids/The First Tee

Marty Remmell was CEO of Pro Kids|The First Tee of San Diego for over 10 years prior to resigning in April 2014 to begin consulting with both non-profits and funders. Her focus is strengthening infrastructure and collaboration within the non-profit sector, and her passion is staff development through Strengths-based Leadership.

Sara Schairer, COMPASSION IT

Sara Schairer is the founder and CEO of COMPASSION IT, a start-up non-profit organization and global social movement whose mission is to inspire daily compassionate actions. She created the one-of-a-kind reversible COMPASSION IT bracelet that is now prompting compassionate actions on six continents, 40+ countries and nearly all 50 states.

Scott Schimmel, YouSchool

As President & Chief Guide of YouSchool, Scott is responsible for ensuring that the organization delivers on its mission and vision. After spending over 10 years with a non-profit helping college students become world changers, Scott is deeply aware of the challenges students face;this is why he’s invested his time guiding young people.

Liz Shear, USD Annual Nonprofit Governance Symposium

Liz Shear has taught governance and collaborative leadership in USD’s Nonprofit Leadership and Management master’s program for 13 years. She is also the originator and director of USD’s Annual Nonprofit Governance Symposium, now in its eleventh year, and a community consultant, coach, organizer and designer.

Peter Barron Stark, Peter Barron Stark Companies

Peter Barron Stark, CSP, is a consultant, speaker, author, and creator of The Manager’s Toolkit. For the past 24 years, clients have partnered with Peter and his team on employee engagement surveys, leadership and employee training, and executive coaching, to build organizational cultures where employees love to come to work and customers love to do business.

Dr. Devin Vodicka, Vista Unified School District

Dr. Devin Vodicka is Superintendent of Schools for Vista Unified. Dr. Vodicka is an active participant in statewide technology projects such as the TICAL Leadership Cadre and the Association of California School Administrators “Technology Leadership Group.” He has published numerous articles focusing on leadership, trust and technology.

Ali Tarzin, Community HousingWorks

As the Assistant Vice President of Classes and Coaching for Community HousingWorks, Tarzi jointly oversees CHW’s homeownership, foreclosure prevention, wealth building and financial empowerment programs. Ali also serves on the NeighborWorks America National Advisory Committee for Homeownership Programs and as a national consultant for National Council of La Raza’s training and certification division.

Thank you to our wonderful sponsors:

Co Chair Sponsors:

Experiences for Mankind

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Featured  Sponsors:

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Clear Channel

Cox

 

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San Diego Nonprofits

 

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Trinet

 

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Uber

 

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Interested in being a sponsor? Download the Cause Conference Sponsorship Kit for more information.

Fast Pitch Competition

To honor this year’s theme, “Transformation Through Collaboration”, we will be bringing together the winners of San Diego’s three Fast Pitch Competitions for a final “pitch off.” We hope to support up-and-coming business and non-profit leaders to actualize their ideas, as well as raise awareness around the budding entrepreneur community in San Diego. We hope to support up-and-coming business and non-profit leaders to actualize their ideas, as well as raise awareness around the budding entrepreneur community in San Diego.​

All applicants must have made it to the final round of competition in one of the following and have been a finalist in their category. The Advance San Diego Social Venture Partners Fast Pitch Competition, The University of San Diego Social Innovation Challenge or The San Diego State Zahn Innovation Center Fast Pitch Competition. Past winners in each competition may also apply. One candidate will be chosen to represent each program in the Cause Conference Competition.​

Deadline for application is May 15th, 2014 at 5pm.

Click here for more information and to apply.

Parker Pike Nonprofit Collegiate Marketing Scholarship

The San Diego Chapter of the American MarketingAssociation, will award $1,000 to a San Diego County college student who has demonstrated exemplary application of business and marketing practices to help a local, regional or national nonprofit organization that is a legally recognized, 501 (c)(3) tax-exempt charitable organization. This act of service should be related to the 2014 conference theme, “Transformation Through Collaboration.” The scholarship will be presented at the Annual Cause Marketing Conference​.

Deadline for application is April 30th, 2014 at 5pm.

Click here for more information and to apply.

 

The San Diego AMA Cause 2014 Conference is looking for Volunteers to help support our annual event! We’re using VolunteerSpot (the leading online signup and reminder tool) to organize our upcoming activity.

Please sign up for San Diego AMA 16th Annual Cause Conference – here’s how it works in 3 easy steps:

  1. Click this link to go to our invitation page on VolunteerSpot: http://vols.pt/2AWvDX
  2. Enter your email address: (You will NOT need to register an account on VolunteerSpot)
  3. Sign up! Choose your spots – VolunteerSpot will send you an automated confirmation and reminders.

Easy!

 

Recap

Thank you to everyone who joined us for the 16th annual San Diego AMA Cause Conference. For more photos, please visit our Facebook page and tag/share/celebrate the day!

We look forward to seeing you next year.

Photos

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