Parker Pike Scholarship
The San Diego Chapter of the American Marketing Association would like to announce the 6th Annual Parker Pike Nonprofit Marketing Scholarship.
2010 Scholarship Winner Lindsay Hood
The SDAMA will award $1,000 to a San Diego County college student who has demonstrated exemplary application of business and marketing practices to help a local, regional or national nonprofit organization that is a legally recognized, 501 (c)(3) tax-exempt charitable organization. The scholarship will be presented annually at the Cause Marketing Conference.
The Scholarship is named for Parker Pike, a leading business and marketing expert — in honor of his 35 years dedicated to the teaching and application of innovative marketing techniques, developing community partnerships between companies and nonprofits, and for his support for the American Marketing Association, San Diego Chapter.
The purpose of the scholarship is to:
- Increase awareness and use effective marketing strategies in the nonprofit community.
- Provide an incentive for college students to apply acquired skills to the nonprofit sector.
- Demonstrate the power of community marketing partnerships that can help nonprofits reach their social mission and develop sustainable relationships that can support their bottom line.
Eligibility
The Scholarship is available to all college students, undergraduate and graduate level, attending any San Diego County college, university or extension program, part- time or full time. Applications will be evaluated based on the following criteria:
- Leadership and creativity in the application of marketing strategies that achieve measurable success.
- Resourcefulness in strengthening an existing marketing program or plan.
- Problem solving skills by helping a nonprofit(s) meet a current need or future opportunity.
- Developing partnerships that leverage existing or newly established resources.
Like previous years, the $1,000 scholarship will be awarded to a San Diego County college student who has demonstrated exemplary application of business and marketing practices to help a local, regional or national nonprofit organization that is a legally recognized, 501 (c)(3) tax-exempt charitable organization. Click here to download the application.
Application Process
- Completed scholarship application form – Click here to download.
- One letter of recommendation: from college/university instructor or from nonprofit leader or staff member that is familiar with applicant’s work and contribution.
- Submit to SD AMA for consideration.
Deadline
The deadline of application is Friday, March, 2012 at 5:00pm PST. All applications must be mailed to:
- American Marketing Association – San Diego Chapter
- c/o Parker Pike Nonprofit Marketing Scholarship
- 5694 Mission Center Road, Suite 602
- PO Box 320
- San Diego, CA 92108
Please help us spread the word about this great opportunity to all students on your campus. Contact us at infoamasd@gmail.com if you have any questions.
