Research and Insights Development SIG: Science and Creativity Walk into a Bar

One of the most game changing initiatives in market research is the use of brain-imaging technology to measure how the brain responds to communications.

On Thursday February 1, 2018, 5:30 to 7:30 PM the AMA San Diego Research Special Interest Group (SIG) is thrilled to host a talk by Pranav Yadav, CEO of Neuro-Insight U.S.

Neuro-Insight is a world-wide industry-leader pioneering the link between brain activity and consumer behavior. The event will be held at University of San Diego, Kroc Institute for Peace and Justice in Room A.




Science and Creativity Walk into a Bar


At the intersection of psychology and technology lies the power to discover unparalleled insights into our audiences. Advances in neuroscience and behavioral economics now allow us unprecedented access to what’s happening in the minds of those we most want to reach.

Twitter has used it. As has Google. And Facebook. Nestle, Target, Samsung, Hilton and Unilever, too. How can creatives leverage these advances for optimal effect?

Learn how from Pranav Yadav, visionary CEO of Neuro-Insight. By using granular measurements of audience brain response when exposed to media and advertising, a new echelon of insights is now within grasp. What was once science fiction is now science fact. Come to see the do’s and don’ts to deliver creative that truly resonates.

Please allow additional time for parking.  Attendees should park in the West Parking Structure/Lot at University of San Diego.  To access the lot, enter the campus through the West Entrance by turning onto Marian Way from Linda Vista Road.  Free tram service is offered from the West Parking Structure up to the main campus.  The tram runs every 5 minutes and stops directly across the street from the Kroc Institute for Peace and Justice.

Pranav Yadav, CEO of Neuro-Insight U.S., is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and consumer. Pranav has won an ARF Great Mind Award, NMSBA’s Neuro Personality of the Year, Forbes’ coveted Top  30 Under 30 for Marketing and recently he was placed on the Forbes All-Star Under  30 Alumni list with Evan Spiegel, Justin Bieber, Donald Glover, LeBron James and Taylor  Swift among others.

Neuro-Insight is a global neuro consultancy that uses unique patented brain-imaging technology (SST) to measure the brain’s response to communications – pioneering the link   between   brain   activity   and consumer behavior. By reporting on media and advertising effectiveness on a second-by-second basis, Neuro- Insight provides actionable insights on crucial conceptual, executional, and media planning issues for Brands and Publishers.