Past Events
2010 and 2011 Luncheons and Networking Mixers
Here’s what you may have missed – we hope to see you next time!
September Luncheon- Is Content the Fuel of the Web? A Research Study published by Nielsen & AOL.
 |
Come hear findings from the latest research study designed by AOL and Nielsen, which discusses the role of content in the social media space. Twitter, Facebook, Blogs… the social conversations on these platforms are all fueled by content, creating a unique opportunity for marketers, agencies, buyers and planners alike to join the conversation in an authentic way. Please join Kristin Kovner on September 15 to discover:
WHEN: Thursday, September 15, 2011, 11:30 AM – 1:15 PM WHERE: Del Mar Hilton – 15575 Jimmy Durante Blvd, Del Mar, CA 92014 COST: Members: $39 RSVP: To RSVP by the deadline of September 19, 2011, please visit www.sdama.org SPEAKER:
 |
Some of Our Favorite Locations:
Past Presentation Topics:
MINGLE BELLS: Communications Industry Annual Holiday Event
Professional associations spanning the advertising, marketing, communications, broadcast and graphics industries united for one big holiday mixer on Thursday, December 2nd at Fluxx, downtown San Diego. For a photo gallery of the event, click here.
“Customer Segmentation Strategies and Practice”
Everett Alatsis, Manager, Market Research for Sony Electronics.
Everett hosted a discussion on customer segmentation principles, Sony’s previous history with segment models, and the strategy that’s currently driving marketing decisions from product development through communications. Attendees were also invited to share their own experiences and learning from segmentation and modeling projects, as well as best-practices they’ve observed among peers, clients, or agencies. Thanks to MEA Digital for hosting this month’s event!
“Partnering for Marketing Professionals: Practical Tips for Extraordinary Results”
Tom Halle, VP of Alliances at Hitachi
Tom is a veteran partner sales and marketing pro and he took the audience through the perils and possibilities of partnering, and how to leverage a company’s business alliances to achieve marketing objectives that were considered impossible, or at least unaffordable. More than just theory, Tom’s presentation included stories and lessons learned the hard way through many years of trial and error. Tom Halle has spent over eighteen years as a technologist and entrepreneur, and an additional ten years building and evangelizing high-growth alliances for global leaders in IT and communications. He has created groundbreaking partnerships with companies such as IBM, Microsoft, Nokia, Motorola, VMware, Siebel, Check Point, and Symantec, delivering customer value, breaking into new geographies and vertical markets, shutting out market and portfolio competitors, and facilitating hundreds of millions of dollars in new revenue.
Digital Marketing and Integrated Media at Intuit presents: Using Digital Advertising as a Platform to Extend Social Media and Offline Advertising.
Brian Hovis, Senior Manager, Digital Marketing and Integrated Media – Intuit
Educational Luncheon: Metrics Matter: Moving Beyond the Click-Through Rate
Anderson Crosby, CEO of Relecom
In today’s market, better metrics are no longer optional – they’re critical. Attendees took away ideas for campaign measurement that they can implement immediately. Anderson Crosby, CEO of Relecom, discussed the importance of measurement beyond the click-through rate, along with the tactics that marketers at companies like FedEx and Thermador are using to improve their online marketing results. Mr. Crosby has more than 15 years of experience working with Fortune 500 companies in the advertising and marketing arena. He has developed and managed comprehensive, integrated direct and digital marketing strategies and programs.
July Mixer - Think & Drink: “Videos: Tell a Story, Craft a Brand”
| Videos are increasingly an integral part of telling a brand’s story online. Find out why video matters and what you can do to leverage it for your brand with top San Diego video production company, eMota.
Bottle Craft is San Diego’s newest beer tasting room in Little Italy. Find out what San Diego insiders are raving about in another step towards San Diego beer domination. When: Wednesday, July 13, 2011 6:00 PM - 8:00 PM Where: Cost: |
Kim Walker, Sr. Director, Morgan Samuels Company Is your career on track for Chief Executive Officer, Chief Marketing Officer or any other spot in the C-suite? What characteristics do recruiters and companies look for in their C-suite candidates? Cathy Kim Walker, Sr. Director of executive search firm Morgan Samuels, described these characteristics. While every executive has a unique personality, the most sought-after traits are surprisingly similar from one company to another.
Third Thursdays Luncheon – Google Analytics Is Here!
| Join us at the razors edge of what’s being measured using Google Analytics, and get tangible guidance on how that data can be used to transform your marketing spend and your business in general. Jesse Nichols will be here from Google Analytics to speak about what a robust measurement plan looks like and how to gather insights that produces real results, such as increased revenue from advertising or reduced customer support costs. Google Analytics has grown from a free website measurement tool for the masses to an industry-leading analysis powerhouse, so long as you use it to its fullest potential. This session will provide a slew of tips to do exactly that.
When: Thursday, July 21, 2011, 11:30 AM – 1:15 PM Where: Cost: For those that do not RSVP, a $5 surcharge will be added to the event price at the door RSVP: RSVP by the deadline of July 19, 2011 Speaker:
Jesse Nichols manages Analytics Partnerships for agencies and consultancies at Google in San Francisco. He primarily focuses on managing the ever-growing Google Analytics Certified Partner program – a global network of over 200 agencies whose web analytics capabilities has been exhaustively vetted. With this network, he (and Google) hopes to make Google Analytics the cornerstone of every online marketing strategy. The rest of his efforts go toward raising awareness in the agency space at large of the importance and value of holding their work accountable through web analytics. |
August Mixer - Agency Crawl at Quality Social
| Join San Diego’s top agencies as we mix and mingle while doing a crawl without leaving the bar. Every table has a different libation and an opportunity to see their work without doing a RFP, meet the players and even join their team. Who should come:
Who will be there and more to come…:
When: Wednesday, August 3, 2011 6:00 PM Where: Getting there: Cost: |
August Luncheon- Agency Creative Directors Panel
 |
The San Diego AMA proudly hosts the Agency Creative Directors Panel on August 18, 2011.
The panelists will share their ideas about brand and digital marketing. Our moderator for the session is Dr. Mary Beth McCabe. This is sure to be an entertaining and engaging conversation among some of the market’s advertising thought leaders. The discussion will be instructional and thought provoking for anyone trying to develop creative marketing for their own companies or groups. And it’s always fun just to hear what’s on these people’s minds. Our panel of Creative Directors includes: • Michael Duffy, Creative Director, The Starmack Group • Daiga Atvara, Executive Creative Director, Digitaria • Matt Faulk, President and Co-Founder, BASIC Moderator- Dr. Mary Beth McCabe When: Thursday, August 18, 2011 11:30 AM – 1:15PM Where: UCSD Extension-University City Campus 6256 Greenwich Dr. San Diego, CA 92122 Cost: AMA Member Discount $35.00 General Admission $45.00 |
