Trends in Restaurant Marketing

Are you in the restaurant industry? Perhaps you are looking for ways to wow your customers with an amazing experience. Join AMA San Diego as our panelists share the secrets to success of Hospitality Marketing in the restaurant industry!

We will be discussing:

·         What are the latest trends in marketing?

·         What are the latest trends specifically in restaurant marketing?

·         What are the most effective tools in the restaurant marketing toolbox?

·         During the recent 2017 State of Marketing Study we heard that marketing executives are moving away from using digital marketing exclusively to include more traditional approaches.  To what extent, if at all, is this occurring in restaurant marketing?

·         As a restaurant marketer, what is the one thing most likely to keep you awake at night?

Lisa Erickson, Director of Marketing – Broken Yolk Café Lisa is has 12 years of experience in the marketing/advertising field. Philanthorpy, Volunteerism, Sponsorships, Partnerships, LSM Marketing, Strategic Planning, Franchise Development, Agency Management, Communications, Social Media, Managing Budgets, Media Buying & Planning, Print Advertising and Public Relations.

 

 

 

Robert Lane, Vice President – Burger Lounge Restaurants 

As head of marketing, Robert Lane oversees global branding and guest experience for Burger Lounge. After earning a Bachelor’s Degree in Marketing from Indiana University, his career experience includes advertising sales, design, and management. Robert’s passion for company culture, guest experience, polished brand aesthetic, and business purpose is evident in the brand’s strategy and execution.

 

 

 

Mark Weslar, Vice President of Marketing – Karl Strauss. Mark Weslar is Vice President of Marketing for Karl Strauss Brewing Company.  In this role Mark leads a team responsible for all marketing efforts related to KARL’s beer sales and brewpub divisions.  Prior to joining Karl Strauss in 2013, Mark worked for Coors Brewing Company in a variety of brand management roles.

 

 

Tony Lavely, CMO – Urban Plates. Anthony Magee (Tony) Lavely is a Chief Marketing Officer who for most of his career has worked in the chain restaurant business, serving as CMO for Burger King, Long John Silver’s, Domino’s Pizza, Friendly’s Ice Cream, and Ruth’s Chris Steak House. He continues to be active as a Marketing Consultant to the restaurant industry and private equity firms.  Tony is currently Acting CMO for Urban Plates, the fast-growing fast casual concept based in Cardiff-by-the-Sea, CA.

 

Recap

We kicked off our 2018 signature event schedule in style with a packed house at Fruit Craft Tasting Room & Kitchen in Hillcrest. Lisa Erickson of Broken Yolk Cafe, Robert Lane of Burger Lounge and Mark Weslar of Karl Strauss Brewing were incredibly insightful speakers. They shared some of the most interesting challenges they face as restaurant marketing leaders including technology,  evolving customer tastes and meal delivery services. The many attendees with ties to the restaurant sector found the discussion particularly illuminating, but the subject matter was no less topical for others in attendance as well.

Tony Lavely of Urban Plates was regrettably unable to attend. We hope to corral him for a future event!

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