Video Marketing SIG

Launch of Video Marketing SIG | Facilitator: Michael Towe, M2 Digital

Michael is the owner of M2 Digital Post Inc. a production and post production company in Santee, CA.
He has worked as an editor, writer and producer for over 20 years specializing in corporate, broadcast and film production. In that time he has been awarded 13 Telly Awards and 4 Emmy’s for his corporate and broadcast work.

TOPIC: Making your DIY Video Better
In today’s content driven world video can be the key to compelling content. But so many of today’s do it yourself (DIY) videos are riddled with technical issues that can be quite simple to overcome. Things like lighting, and especially sound, don’t have to be expensive to pull off well. We’ll cover topics like… Where to position your on-camera talent to get the best look. How to control your lighting both indoors and out. How to get good sound into your camera, tablet or phone. You’ll leave with the knowledge of how to make better video, without breaking the bank.

-The ubiquity of DIY video tools and available (often-times free) media for sharing video shows the need for tools and tips for making better videos. Sometimes it’s a matter of identifying when a DIY video is the best option or when to use a professional.

“The SIG will be led by an Emmy award winning Video Producer/Editor to help marketers navigate the world of video as a communication tool.

Target Audience:
– Marketers of any level who use video for internal or external communication purposes.

Light appetizers and beverages are included.

We hope to see you there!