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	<title>San Diego American Marketing Association</title>
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	<description>Advancing Knowledge, Inspiring Leaders</description>
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		<title>A FRESH PERSPECTIVE</title>
		<link>http://sdama.org/veggiegrill</link>
		<comments>http://sdama.org/veggiegrill#comments</comments>
		<pubDate>Sun, 16 Jun 2013 07:28:42 +0000</pubDate>
		<dc:creator>SanDiegoAMA</dc:creator>
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		<description><![CDATA[Guiding and Energizing Rapid Growth in a High Failure Category WHEN: Thursday, July 25, 2013, 6 PM to 8 PM WHERE: Luce Loft, 1037 J St., San Diego, CA 92101 COST: AMA Members: $39 , Guests: $49 Veggie Grill, a highly differentiated restaurant concept that dishes up 100% plant-based fare and Zoes Kitchen, a Mediterranean concept [...]]]></description>
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		<title>AMA Annual Conference</title>
		<link>http://sdama.org/2013/06/11/ama-annual-conference/</link>
		<comments>http://sdama.org/2013/06/11/ama-annual-conference/#comments</comments>
		<pubDate>Tue, 11 Jun 2013 19:01:30 +0000</pubDate>
		<dc:creator>SanDiegoAMA</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Upcoming Events]]></category>

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		<title>San Diego American Marketer of the Year Awards (AMY’s) – June 26th</title>
		<link>http://sdama.org/2013/06/11/san-diego-american-marketer-of-the-year-awards-amys-june-26th/</link>
		<comments>http://sdama.org/2013/06/11/san-diego-american-marketer-of-the-year-awards-amys-june-26th/#comments</comments>
		<pubDate>Tue, 11 Jun 2013 18:23:56 +0000</pubDate>
		<dc:creator>SanDiegoAMA</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Upcoming Events]]></category>

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		<description><![CDATA[Check out this hilarious promo https://www.facebook.com/sandiegoama/posts/641850019176711 &#160; About the San Diego AMA AMY&#8217;s The American Marketer of the Year (AMY) Awards event recognizes marketing professionals and their work from the past year. San Diego AMA seeks submissions from agencies, corporations and individuals who have set themselves apart by making ordinary ideas and products extraordinary. Submissions are [...]]]></description>
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		<title>Advertising Secret Weapon: Negative Preparation. Are You Using It?</title>
		<link>http://sdama.org/2013/06/03/advertising-secret-weapon-negative-preparation-are-you-using-it/</link>
		<comments>http://sdama.org/2013/06/03/advertising-secret-weapon-negative-preparation-are-you-using-it/#comments</comments>
		<pubDate>Tue, 04 Jun 2013 05:00:02 +0000</pubDate>
		<dc:creator>SanDiegoAMA</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://sdama.org/?p=6661</guid>
		<description><![CDATA[by Frank Cowell on 5.16.2013 Are you using Negative Preparation to enhance your advertising creative/results? Most people have never heard of Negative Preparation. I learned about it a while ago from Dan Kennedy, direct marketing guru. I’d like to share it with you because it’s an invaluable step in developing advertising that gets results. How [...]]]></description>
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		<title>Testing The Marketing Water, Look Before You Leap</title>
		<link>http://sdama.org/2013/05/07/testing-the-marketing-water-look-before-you-leap/</link>
		<comments>http://sdama.org/2013/05/07/testing-the-marketing-water-look-before-you-leap/#comments</comments>
		<pubDate>Wed, 08 May 2013 06:24:14 +0000</pubDate>
		<dc:creator>SanDiegoAMA</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://sdama.org/?p=6605</guid>
		<description><![CDATA[Most marketers know the value of advertising pre-testing. Pre-testing is the testing of a questionnaire, advertisement on respondents selected from the target market before using it in a full-scale research study, campaign (Def). Advertising pre-testing costs may be only a fraction of production and advertisement costs. However, failures of advertising pre-testing to predict an advertisements [...]]]></description>
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		<title>Neuromarketing: The Devil is in the Details</title>
		<link>http://sdama.org/2013/05/07/neuromarketing-the-devil-is-in-the-details/</link>
		<comments>http://sdama.org/2013/05/07/neuromarketing-the-devil-is-in-the-details/#comments</comments>
		<pubDate>Wed, 08 May 2013 06:23:16 +0000</pubDate>
		<dc:creator>SanDiegoAMA</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://sdama.org/?p=6603</guid>
		<description><![CDATA[Neuromarketing is a new field that may employ measurement of any one of several kinds of brain activity in response to marketing stimuli like television or print advertisements. Such measures may estimate depth of engagement and/or storage in long term memory of selective parts of the targeted advertisements. Various technologies like functional magnetic resonance imaging [...]]]></description>
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		<title>Rebrands – Why Most Garner Lackluster Results</title>
		<link>http://sdama.org/2013/05/03/rebrands-why-most-garner-lackluster-results/</link>
		<comments>http://sdama.org/2013/05/03/rebrands-why-most-garner-lackluster-results/#comments</comments>
		<pubDate>Sat, 04 May 2013 00:14:53 +0000</pubDate>
		<dc:creator>SanDiegoAMA</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://sdama.org/?p=6573</guid>
		<description><![CDATA[Rebrands – Why Most Garner Lackluster Results by Frank Cowell on 5.2.2013 Rebrands. I have a love/don’t love relationship with them. I love to see brands commit to staying fresh and relevant; making changes for the better, getting back in alignment with their purpose, showing the world they care. But, I don’t always love rebrands. [...]]]></description>
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		<title>Is The Low Price Leader Strategy Dead?</title>
		<link>http://sdama.org/2013/04/03/is-the-low-price-leader-strategy-dead/</link>
		<comments>http://sdama.org/2013/04/03/is-the-low-price-leader-strategy-dead/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 21:34:46 +0000</pubDate>
		<dc:creator>SanDiegoAMA</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://sdama.org/?p=6469</guid>
		<description><![CDATA[by Todd Cooper on 3.27.2013 Lowering the cost of a product has been a powerful sales strategy over the years, but do consumers really only care about cheaper stuff? The standard belief has been if you offer something better for a little bit cheaper you’ll take the market. But if cost is the king of [...]]]></description>
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		<title>Whole Foods Market: A Healthy Strategy For Social Media &#8211; April 10th</title>
		<link>http://sdama.org/2013/04/01/san-diego-ama-signature-series-luncheon-presents/</link>
		<comments>http://sdama.org/2013/04/01/san-diego-ama-signature-series-luncheon-presents/#comments</comments>
		<pubDate>Mon, 01 Apr 2013 23:19:06 +0000</pubDate>
		<dc:creator>SanDiegoAMA</dc:creator>
				<category><![CDATA[Past Events]]></category>

		<guid isPermaLink="false">http://sdama.org/?p=5110</guid>
		<description><![CDATA[Lauded as one of the first big brands to successfully interact in the digital space back in 2008, Whole Foods Market has expanded its presence to engage with fans in highly relevant ways through all of the top social channels existing to date. As of February 2013, the grocer has an audience of more than [...]]]></description>
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		<title>Trivia Night at Slater&#8217;s 50/50 &#8211; May 2nd</title>
		<link>http://sdama.org/2013/03/30/trivia-night-at-slaters-5050/</link>
		<comments>http://sdama.org/2013/03/30/trivia-night-at-slaters-5050/#comments</comments>
		<pubDate>Sat, 30 Mar 2013 18:35:24 +0000</pubDate>
		<dc:creator>SanDiegoAMA</dc:creator>
				<category><![CDATA[Past Events]]></category>

		<guid isPermaLink="false">http://sdama.org/?p=6459</guid>
		<description><![CDATA[Join us for a San Diego AMA Happy Hour - Trivia Night at Slater&#8217;s 50/50  Join the San Diego AMA for an evening of mingling and trivia on Thursday, May 2nd. &#160; &#160; Mingling begins at 6:00pm with appetizers provided by Slater’s 50/50 and one happy hour drink is included with your ticket. So come hungry! Get [...]]]></description>
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