Website Goodway Group
Honestly Smart Digital
The Account Director (AD) works in concert with sales leadership to identify opportunities and implement strategies for new business in the multi-location franchisee/co-op space. The AD will communicate cross-functionally with internal operational departments and sales teams across the nation relaying objectives and KPI’s for the optimal execution of their clients’ digital marketing campaigns. The AD will focus on client direct opportunities and establish long-term strategic partnerships. Additionally, the AD may establish client direct relationships that are executed on an agency basis managed by another AD/team. The position has a primary role in advancing Goodway’s digital market credibility as the industry’s leading trusted media advisor, while building profitable advertising sales relationships to increase market share amongst our competitive set.