AMA San Diego Plans Exciting 2017-18

Donovan Moore

New AMA San Diego board member Donovan Moore participates in June 10, 2017 chapter strategic planning meeting.

Board welcomes new members, discusses event topics at annual planning session

First of all, what’s with the name? Seems like forever, we’ve called ourselves San Diego AMA. Why the sudden switch to AMA San Diego?

Well, perhaps you’ve noticed a national rebrand of the American Marketing Association in the works. Soon, all AMA chapters will be known by that convention, “AMA [location]”. We’ve decided we’d start getting used to the sound of the new name, so you’ll be seeing it going forward. We’ll also be talking a lot more in the coming days about the rebrand, which obviously involves much more than a simple name change.

7 big problems

There is another interesting recent development at the national level. Our parent has adopted its first ever ‘intellectual agenda’, which incorporates the seven biggest problems facing marketers today. These were on our minds as the chapter’s board members convened a half-day strategic planning meeting June 10 for the 2017-18 year (July 1-June 30):

  • Effectively targeting high value sources of growth
  • The role of marketing in the firm and the c-suite
  • The digital transformation of the modern corporation
  • Generating and using insight to shape marketing practice
  • Dealing with an omni-channel world
  • Competing in dynamic, global markets
  • Balancing incremental and radical innovation

We agreed at the meeting these topics would have a strong influence on our slate of events in the coming year. Expect us to unveil in the coming weeks a full schedule of panels, workshops and mixers built around these critical challenges for marketers.

Welcoming new faces

We also welcomed to our leadership team five new members whom we expect to provide an infusion of energy and ideas to sustain the chapter’s strong momentum over the next 12 months:

These five join 10 others who will continue on in the same roles from 2016-17 to 2017-18:

This dedicated team will work under the leadership of new chapter President Christine Wiley, who takes the helm from David Palmer. David will continue to support the chapter as Immediate Past President, while Rachel Harrison-Brown serves as President-Elect, preparing for the 2018-19 year.

Bidding farewell as of June 30 are Liz Jankowski, Secretary; Tysa Fennern, VP Special Interest Groups; and Scott Robinson, VP Corporate Engagement. Many thanks to these three for their hard work over the last year or more, they will be missed!

We’ve got board level openings in the areas of volunteer engagement, events and corporate alliances. If you want to join this dynamic group of marketing leaders, support the San Diego marketing community and have some fun along the way, get in touch!

Job no. 1

Speaking of our events for the coming year, the team agreed our overriding focus for 2017-18 would be on producing high-quality, valuable programming. This shouldn’t be shocking news; events are always a high priority for the organization.

We just wanted to reinforce internally the importance of our events to helping San Diego marketers understand current trends, advance their careers, network with their peers and enjoy themselves in a professional setting. We’ll leave no stone unturned as we work to select relevant topics, land engaging speakers, secure enticing venues and provide tempting refreshments in 2017-18.

We hope you’ll join us for the journey! Learn more about the benefits of membership, including special member pricing for all AMA San Diego (see, there it is again) and local partner organization events!