B2B CONTENT MARKETING

In this podcast we focus on B2B Content Marketing including strategies, persona building, the buyer’s decision funnel and then some real world examples from a leading software company.

Featured in this podcast:

Host:

Sandra Piccillo, Mitchell International, Shelley Callahan, Tim Grenda, Elevator AgencyShelley Callahan, Past President, San Diego AMA and Senior Marketing Manager, Mitchell International

Guests:

Tim Grenda, Senior Program Strategist, Elevator Agency

Sandra Piccillo, Senior Marketing Manager, Mitchell International

 

1 B2B Content Marketing – Strategy

 

2 B2B Content Marketing – Strategy and Personas

 

3 B2B Content Marketing – Buyer Journey

 

4 B2B Content Marketing – Successful Case Study

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