Closing the Loop: Measurement and Iteration

Michelle Bellon, Katie Fellenz

Michelle Bellon and Katie Fellenz have a unique vantage point from which to share the latest developments in marketing. After all, as co-chairs of San Diego AMA’s 2016 Art of Marketing conference, they’ve spent the last three months working with brand and agency thought leaders to assemble a world-class, full-day agenda Nov. 3 at the Marriott Del Mar. So Michelle and Katie were the perfect guests to enlighten our audience on the state of digital marketing in 2016, as well as what’s in store at #SDAOM.

As our theme for Art of Marketing and our full year of programming is “Closing the Loop”, our focus in this podcast is on measuring what’s working and what’s not in a marketing campaign and applying those learnings to make our efforts smarter and more successful. Through iteration and innovation, we can not only make our ongoing campaigns more effective, marketers can continuously improve their value to the enterprise.

Segment 1: Preview of #SDAOM — What’s New for 2016?


Segment 2: Campaign Planning & Measurement


Segment 3: Awareness Trends — Search & Social


Segment 4: Nurturing & Conversion — Retargeting Dos & Don’ts


Join us for the big event! At the 6th annual San Diego AMA Art of Marketing conference, experts from leading brands and agencies will share their insights into “closing the loop.” You’ll gain practical strategies and ideas to:

  • Make smarter marketing decisions based on fact to achieve your business goals
  • Drive traffic more efficiently and effectively
  • Convert customers into long-lasting relationships