Causes connect small businesses with customers and employees
As consumers are increasingly driven by a preference for brands that embrace social responsibility, successful small, local businesses find ways to connect authentically with their communities. Seven-location grocery chain Barons Market and Point Loma microbrewery Bay City Brewing Co. are cases in point. They are passionate about supporting causes of importance to both employees and members of the neighborhoods surrounding their locations.
Rachel Shemirani, VP Marketing at Barons and Greg Anderson, co-owner of Bay City joined us in the podcast studio to explain their approaches to giving back to their local communities. Tune in to hear how embracing causes has generated employee engagement and engendered customer loyalty.
San Diego AMA Podcast, July 11, 2017: Giving Back with Barons & Bay City
Join us Sept. 8 for the 19th annual Cause Conference™. The theme of the West Coast’s premier event for entrepreneurs, marketers, and business leaders of purpose-driven organizations this year is “Maximizing Your Impact Through the Power of Purpose”. The conference will empower attendees with invaluable information, contacts, and resources to accelerate the impacts of purpose-driven organizations, campaigns and missions.
- Learn the principles of purpose-driven marketing to integrate into your brand narrative
- Empower and provide growth opportunities for your organization’s team members
- Apply what you’ve learned immediately!