Recap: 2015 Art of Marketing Conference

We promised the best Art of Marketing conference ever and attendees told us the event delivered!

Nearly 300 attendees enjoyed a full day of learning the ‘next practices’ driving successful agile marketing and networking with San Diego’s most connected marketers. Check out the highlight video and blow-by-blow recap below, with credit to our attendees via Twitter:

 

Pre-#SDAOM Mixer

We got things kicked off right Nov. 11 with an evening of networking and cocktails at Il Fornaio in Del Mar.

AM Keynote

The conference proper started with a bang as our morning keynote, Maxwell Luthy of Trendwatching.com, amazed the audience with the incredible trends he sees affecting marketers in 2016.

Breakouts

Our breakout sessions covered four cutting-edge content tracks: inbound marketing, paid acquisition, insights & analytics, and brand management & integrated communications. Remarkable marketing innovations came fast & furious from our thought-leading speakers throughout the day:

Lunch Keynote

In our lunch keynote, AMA national CEO Russ Klein reinforced the importance of innovation in marketing:

LOUDtables

In our post-lunch special interest networking sessions, we broke into groups exploring everything from employee advocacy to generational marketing, from media planning to professional development. We solved business problems, built relationships and had plenty of fun along the way.

Learning Throughout the Day

Attendees visited with nearly 20 exhibitors who educated us on innovative marketing tools, services and professional development opportunities.

And, of course, with video such a critical part of content marketing today, our friends at Groovy Like a Movie chronicled all the goings-on.

 

Afternoon Panel

In our #Agile Marketing Panel, Petco’s Susan Dawson, the AMA’s Russ Klein, Intuit’s Nancy Lee and RocketFuel’s Mark Torrance explained why it’s so critical to adopt an agile mindset in marketing today.

Wrap-up

As we neared the end of the day, we handed out raffle prizes from our exhibitors and awarded a one-year AMA membership for the #SDAOM tweet of the day to Haley Beuligmann, who posted this gem during Maxwell Luthy’s morning keynote:

Finally, we closed with the all-important evening cocktail reception, a last opportunity to relive highlights, network and share some laughs.

 

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