Social media remains one of the marketing community’s favorite discussion topics and greatest challenges.
How do you remain relevant to, and more importantly, drive engagement from your audience? Well, of course, it’s (mostly) about great content.
We brought two people very close to the subject, Manish Dudharejia and Kevin Svec of digital agency E2M Solutions, into the podcast studio to update us on evolving social media algorithms and best practices in 2018.
This is especially important on Facebook as the platform attempts to chart a course favoring engagement and reducing the visibility of “fake news” following the negative PR it continues to receive from the 2016 presidential election. Don’t worry, we gave Twitter and LinkedIn their fair share of airtime, too.
We also talked about Manish’s experience expanding his agency from his native India into the U.S. via San Diego.