Highlights from our thought-leading report and recent panel discussion
We got such great insights from our August 24 State of Marketing event, we just knew we couldn’t let the conversation end there! In this podcast, we resumed with the aid of Kirsty Nunez of Q2 Insights and Scott Robinson of FreshForm, who helped AMA San Diego produce our 2017 State of Marketing Report – The San Diego Perspective.
We discussed some of the highlights of the event and of the report itself, which is available to the public for download at no cost. Tune in to hear Kirsty and Scott share the more surprising things we learned, the most dominant trends and some of our plans for the report in the coming months.
AMA San Diego Podcast, Sept. 5, 2017: State of Marketing Redux
Marketing is changing. The mindset of your customer is changing. The most successful companies understand and embrace change.
Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. We spoke to CMOs, VPs, and Director-level marketers from a variety of B2B and B2C businesses to learn how this shift in marketing is impacting San Diego.
Our 2017 State of Marketing Report – The San Diego Perspective is available at no cost!