The Quest for a Great Brand: Part 1


Learn the nuts and bolts of creating a strong brand

The founder of Amazon, Jeff Bezos, once said, “Branding is what people say about you when you’re not in the room.” Well, he’s right.

How do you take control of what people say?

Treasured San Diego AMA sponsor Comet Creative has put together a three-part series on branding to guide you on your quest for a great brand. The first ebook, “How to Position Your Brand,” shows you how to apply brand positioning to all aspects of your company. Read it and you’ll be on your way to a brand that gets people talking!

Here’s what you’ll learn:

  • How brand position informs your marketing decisions
  • How a service or product fits into customers’ minds relative to your competitors
  • What a fully aligned brand means
  • The seven essential elements to developing your company’s story

Parts Two and Three are coming soon.

About Nanette

Nanette is a principal and creative director of Comet Creative, formerly Studio 2055. She has been an entrepreneur since she was a kid, starting out selling greeting cards to running a daycare during the summer to earn money to travel. Having worked as an actor and model on both coasts, she experienced first-hand how the role of a strong brand is critical to a business's success. Comet has developed integrated brand campaigns for TaylorMade Golf, Four Seasons Residence Clubs, Knobbe Martens, ResortCom International, Z BioScience and Hot Spring Portable Spas. She is a yoga practitioner and encaustic painter and devoted to Mika, an adorable boxer.