In case you missed it: Podcast reprises #SDAOM workshop
If your marketing funnel is loaded with prospects and you’ve got a great offer but your conversion rates aren’t up to par, what gives? According to Pybop content strategist Shelly Bowen, there are nine major reasons in three broad categories: brand story, technical, timing, or some combination of these.
Shelly presented the nine most common reasons why leads don’t convert at our 2016 Art of Marketing conference Nov. 3 in Del Mar. She shares the highlights of that discussion in this podcast.
Segment 1: Content strategy defined… Talking to the wrong people at the wrong time
Segment 2: Don’t interrupt… Keep it simple… Tell me why
Segment 3: It’s not you, it’s me… Let me see some credentials
Segment 4: I’m overwhelmed… You’ll never know if you don’t ask…