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In 2013, “House of Cards” premiered in the United States exclusively on Netflix and was greeted by huge ratings. Everyone was talking about the hard hitting political drama based off the popular British series...
Content marketing is an ideal companion to a B2B sales team. Why? Two reasons: The B2B sales process’ inherent nature (a longer sales cycle, smaller potential client pool, higher priced purchases and multiple decision makers) requires multiple...
Speaking on behalf of agencies everywhere, the RFP process needs a timeout. If I had to guess, I would say prospective clients do not enjoy the RFP process. Clients are not in the business...
As the world becomes increasingly mobile thanks to smartphones and mobile computing, E-Commerce experts are faced with a constantly evolving problem: optimizing sites for mobile sales without sacrificing user experience. According to a survey...
Last week, I had the pleasure of attending San Diego AMA’s latest event: Breaking Through Social Media Clutter at the sleek, eco-friendly San Diego Gas & Electric (SDG&E) Energy Innovation Center in San Diego....
The following article was originally published on Inc.com. AJ Agrawal, Inc.com contributor interviews our own SDAMA President Elect, Ken Schmitt. Having an amazing team is the greatest asset you can have to build a...
Last week’s email blast launching your new product had a 28% open rate. However, the click-through rate was only 11% resulting in only 120 clicks on the company blog, 183 views of your “Products”...
Guest blog post by Author: Alessandra Ceresa, Marketing Director, Greenrope With email marketing and marketing automation being such hot topics, it is important to first understand the meaning of each and how they...
How your Minimum Viable Brand (MVB) is crucial to your MVP’s success Lately, it seems everywhere I go I hear startups talking about their “MVPs,” their Minimum Viable Products. An MVP lets companies get...
On September 18th San Diego AMA hand-picked three highly successful marketing professionals for a candid and open conversation where they discussed their careers, where they are heading, and how you can learn from them....
