San Diego Shares the Same Air
We live in a wonderful city, San Diego, and our roots are from Mexico. Our downtown area is less than 20 miles to the San Ysidro Border (see map, below). So the distance is...
Blog
Are you a member of the San Diego AMA ecosystem with a custom piece of content you’d like to post here? We publish original articles from our volunteers, members, sponsors and speakers. If you’re interested, tell us about your topic and target audience before you submit: content [at] sdama.org.
Do You Trust Your Customers?
Most companies take a somewhat defensive approach to engaging their customers. They require signed, multi-page, attorney-approved agreements before any work is completed; we ask for NDAs from our potential customers and vendors; we ask...
Social Entrepreneurs: If It’s Broke, Let’s Fix It
While politicians continue to dither and our government seems determined to remain stuck in a rut of its own making, luckily there’s a new type of entrepreneur stepping forward in this country and around...
The Two Hungers and Your Personal Brand
We’re all pretty much attuned to the notion of company brands and positioning, and to a certain extent, we’ve all heard about personal branding—which has become especially important these days with the pervasiveness of...
Key Takeaways From The 2013 Art of Marketing Conference
San Diego marketers are still buzzing about the annual Art of Marketing Conference that took place on November 7th at Liberty Station. #SDAOM. The gathering drew over 200 marketing professionals and speakers from companies...
Customer LIP-Service
When most people think of customer service, two things come to mind: Retail and Troubleshooting. We have certain expectations regarding the level of customer service we will receive when our groceries are being bagged,...
Big Data and Marketing Research
By Kirsty Nunez and Michael Lieberman Many recent internet blogs (e.g. twitter, LinkedIn) have advanced the global claim that “Big Data will replace traditional survey research.” The blog authors may advocate excessive use of...
Blogging: Great Content Starts With Why
All too often I come across companies that want to start blogging because they hear it’s a great way to increase inbound leads via search and social. Because many of these companies don’t have...
Advertising Secret Weapon: Negative Preparation. Are You Using It?
Are you using Negative Preparation to enhance your advertising creative/results? Most people have never heard of Negative Preparation. I learned about it a while ago from Dan Kennedy, direct marketing guru. I’d like to...
Neuromarketing: The Devil is in the Details
Neuromarketing is a new field that may employ measurement of any one of several kinds of brain activity in response to marketing stimuli like television or print advertisements. Such measures may estimate depth of...
