Blog

Are you a member of the San Diego AMA ecosystem with a custom piece of content you’d like to post here? We publish original articles from our volunteers, members, sponsors and speakers. If you’re interested, tell us about your topic and target audience before you submit: content [at] sdama.org.

Do You Trust Your Customers?

Most companies take a somewhat defensive approach to engaging their customers. They require signed, multi-page, attorney-approved agreements before any work is completed; we ask for NDAs from our potential customers and vendors; we ask...

Customer LIP-Service

When most people think of customer service, two things come to mind: Retail and Troubleshooting. We have certain expectations regarding the level of customer service we will receive when our groceries are being bagged,...

Big Data and Marketing Research

By Kirsty Nunez and Michael Lieberman  Many recent internet blogs (e.g. twitter, LinkedIn) have advanced the global claim that “Big Data will replace traditional survey research.”  The blog authors may advocate excessive use of...
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