Is Your Site SEO-Ready for 2015?
The world of SEO is a constantly shifting and changing landscape where no tactic is ever safe. Every year a new algorithmic update once again sends the digital marketing world into a state of...
Blog
Are you a member of the San Diego AMA ecosystem with a custom piece of content you’d like to post here? We publish original articles from our volunteers, members, sponsors and speakers. If you’re interested, tell us about your topic and target audience before you submit: content [at] sdama.org.
5 Guest Blogging Tools & Services You Shouldn’t Live Without
There are dozens of different goals that companies try to achieve with guest posting strategies, from general brand awareness, to product promotion, to SEO. Regardless of motives, we all face the same challenges. The...
The Customer’s Always Right: Why Listening to Consumers is the Future of Product Development
In 2013, “House of Cards” premiered in the United States exclusively on Netflix and was greeted by huge ratings. Everyone was talking about the hard hitting political drama based off the popular British series...
Whitepaper: Creating Content. Closing Deals.
Content marketing is an ideal companion to a B2B sales team. Why? Two reasons: The B2B sales process’ inherent nature (a longer sales cycle, smaller potential client pool, higher priced purchases and multiple decision makers) requires multiple...
Should We Lose the RFP Once and for All?
Speaking on behalf of agencies everywhere, the RFP process needs a timeout. If I had to guess, I would say prospective clients do not enjoy the RFP process. Clients are not in the business...
Fighting Against Bad Mobile Conversion Rates
As the world becomes increasingly mobile thanks to smartphones and mobile computing, E-Commerce experts are faced with a constantly evolving problem: optimizing sites for mobile sales without sacrificing user experience. According to a survey...
Key Takeaways: Breaking Through Social Media Clutter
Last week, I had the pleasure of attending San Diego AMA’s latest event: Breaking Through Social Media Clutter at the sleek, eco-friendly San Diego Gas & Electric (SDG&E) Energy Innovation Center in San Diego....
How to Recruit an All-Star Team for Your Startup
The following article was originally published on Inc.com. AJ Agrawal, Inc.com contributor interviews our own SDAMA President Elect, Ken Schmitt. Having an amazing team is the greatest asset you can have to build a...
Do I really need to hire an Analytics Manager?
Last week’s email blast launching your new product had a 28% open rate. However, the click-through rate was only 11% resulting in only 120 clicks on the company blog, 183 views of your “Products”...
Marketing Automation vs. Email Marketing: What’s all the fuss about?
Guest blog post by Author: Alessandra Ceresa, Marketing Director, Greenrope With email marketing and marketing automation being such hot topics, it is important to first understand the meaning of each and how they...
