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Customer LIP-Service

When most people think of customer service, two things come to mind: Retail and Troubleshooting. We have certain expectations regarding the level of customer service we will receive when our groceries are being bagged,...

Big Data and Marketing Research

By Kirsty Nunez and Michael Lieberman  Many recent internet blogs (e.g. twitter, LinkedIn) have advanced the global claim that “Big Data will replace traditional survey research.”  The blog authors may advocate excessive use of...
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