WEB MANAGER, SENIOR DESIGNER, CHOSEN FOODS
Meet Ardith Alexander, Web Manager and Senior Designer at Chosen Foods, one of the fastest growing natural food brands in the world. She enjoys the innovative atmosphere of the natural food space, and working people who are obsessed with eating. Ardith has a broad range in digital experience from front end development, graphic design, and online marketing. Her key interests are in email marketing, conversion optimization, and user experience, all which make her excel in her role as the San Diego AMA’s Email Marketing Manager.
WHAT DID YOU ENJOY MOST ABOUT VOLUNTEERING FOR THE SAN DIEGO AMA?
I love the access to education that AMA offers. Not only is there a wonderful lineup of events, but AMA also provides pool of professionals to ask questions!
WHAT IS YOUR FAVORITE BRAND, AND WHY
I am consistently inspired by the online team at Free People, who integrate on brand design with some truly sneaky conversion optimization tricks. Whenever I am looking for something new to try, I usually head to their website first.
WHAT IS YOUR GOLDEN NUGGET OF WISDOM?
“Always look on the bright side of life.”
WHO INSPIRES YOU?
I am most inspired by the AMA team – a motivated, talented group of people who are working to inform San Diego’s marketers.
WHAT ARE YOU PASSIONATE ABOUT?
Creating meaningful, authentic, and stunning online experiences to connect great brands with great people.