Brian Howell serves on the membership team as the Director of Audience Development
What is your favorite brand, and why?
Nike. Since I was a kid, Nike has always been effective at creating an emotional attachment to their products. As marketing and technology has evolved, they’ve continued to be on the leading edge. They do a great job of branding for a variety of sports and activities whether it’s through the use of famous athletes or examples of weekend warriors who want to stay active.
What do you enjoy most about AMA?
I enjoy meeting talented marketers from other industries and disciplines. There are alot of very talended individuals involved in AMA.