What have you done for the San Diego AMA?
Marketing Communications Chair, Art of Marketing 2015
What is your favorite brand and why?
Costco. It defies so many rules and yet it is wildly successful. It has limited product stacked on pallets and no PR team. Their brand, values and integrity is represented from the cashier to the CEO. Costco’s extremely loyal members are their most important brand advocates.
What is your favorite business/marketing quote?
“It is often easier to ask for forgiveness than to ask for permission.” – Grace Hopper
What do you love about AMA?
The people! Everyone is so talented and extremely dedicated. It’s great to be part of such an engaged team that shares cutting-edge tools and knowledge to help marketers excel in their careers.
What is your one gold nugget of business/marketing wisdom?
ABC – Always Be Connecting
Jean is a B2B marketing professional with a proven track record of growing market share and increasing brand awareness. She drives client acquisition with traditional and digital marketing strategies, incorporating targeted messaging and compelling value propositions. She has served as a consultant to a variety of healthcare-related companies offering pain medication monitoring, cloud-based receivable management solutions and hospitality services. Prior to consulting with start-ups and SMBs, Jean spent several years at Experian as a Director of Product Development and Marketing. She led product managers and matrixed teams to develop, position and promote credit risk management products.