AMA Debuts Global Brand Identity, Underscores Commitment to Advancing, Informing and Connecting Marketers
SAN DIEGO, CALIF. (July 25, 2017) — The American Marketing Association (AMA) San Diego today unveiled a new brand identity and logo that reflects both the transformation of the organization and its vision for the future.
Since 1937, the AMA has been the pre-eminent force in marketing for thought leadership and valued relationships across the entire marketing community. The new AMA branding reflects its position as the essential community for marketers. The new logo is simple and versatile but embodies the trend forwardness and bias toward action of the AMA community.
The primary color palette of bone white, French navy blue and black evokes intellectual gravitas, trust and power, representing the AMA’s commitment to being the most relevant force and voice shaping marketing around the world.
The new mark also supports the AMA’s new brand tagline “Answers In Action,” which captures the unique fusion between scholarly research and managerial relevance found only in the AMA community. “We like to say it’s only at the AMA, where practitioners and scholars meet to advance the practice of marketing” said Christine Wiley, President.
“Our new logo elegantly reflects our forward-thinking orientation that sits at the critical nexus of best and next practices,” said Mike Matamala, VP of Earned and Social Media “While the brand identity, tagline and logo have changed to better distinguish the AMA on a global, national, and local level, it is only the tip of the iceberg of transformation here at the AMA.”
Leading up to the unveiling, the AMA also announced its first-ever Intellectual Agenda meant to inspire thought, research and advancement in the field. The Intellectual Agenda will serve as the basis for the AMA’s content and intellectual capital for academics and practicing marketers going forward. The Agenda highlights the “seven big problems” in the marketing industry and provides critical context to the challenges all marketers face.
About San Diego AMA
The San Diego Chapter of the American Marketing Association (AMA) is the organization for high performing marketers who are serious about furthering their careers. San Diego AMA is the only education- and networking-focused organization that provides information, resources, international presence and valuable connections in a fun, approachable environment where its members can achieve their personal development goals.
Mike Matamala, Vice President, Earned & Social Media
San Diego Chapter of the American Marketing Association
Phone: (858) 361-4711
Email: [email protected]