By Kirsty Nunez, VP of Special Events, and Tom McFadden, VP of Sponsorship The San Diego Chapter of the American Marketing Association (AMA San Diego) has a variety of unique In-Kind and Cash...
Marketing is Moving In-House, But There are Caveats…
Arts marketing experts reveal what’s under the hood and what keeps them up at night
Arts marketing experts’ top priorities: transparency, diversification and personalization
So much data, so few data scientists
San Diego leaders share the shifts influencing restaurant marketing
Big Marketing Industry Problem #2: How San Diego leaders are addressing the Issue
Big Marketing Industry Problem #1: How San Diego leaders are addressing the issue
Discussions with San Diego executives echo AMA’s seven big problems in marketing
Survey research methods allow researchers to address specific questions that cannot be answered using secondary sources of information. Compared with other research methods, surveys can be relatively inexpensive and yield a great deal of...
