4 Marketing Strategies to Boost Your B2B Customer Retention Rates
By now you’ve probably heard that it’s far more expensive to convert a new customer than it is to retain a former one – and B2B customer retention is no exception. But did you...
Author: Joanna Besley
About Joanna
Joanna Besley is a Content Marketing Writer for E2M Solutions Inc., whose primary writing focus is on marketing topics and SEO. Outside of work, she enjoys exploring the San Diego area hikes, traveling outside of the country, and trying out new vegan restaurants.
5 Easy Ways to Qualify Your Website Content for Strong SEO Results
Nailing those top few slots on the search engine results pages (SERPs) is imperative if you want to drive in relevant, converting traffic. But for smaller companies, this seems nearly impossible. After all, competition...
How to Ensure Your Influencer Marketing Campaign Goes Off Without a Hitch
If you take a casual scroll through any social network, you will likely come across an example of influencer marketing. Influencers everywhere these days and for all types of products, from clothing to skincare...
The 4 Most Common Lead Nurturing Mistakes You’re Probably Making
Lead nurturing has been the everlasting challenge for both B2B and B2C entities. HubSpot’s State of Marketing report has even deemed this to be the most difficult aspect in marketing. According to a 2018...
Pandemic Marketing: 4 Major Ways COVID-19 is Changing Digital Marketing
Are you sick of hearing about COVID-19 yet? It seems like everywhere you turn around you see or hear something about the global pandemic. In the business world, it’s all about “pandemic marketing”. Sadly,...
Marketing to Gen Z: What Marketers Need to Know to Connect with Young Consumers
Marketing to Gen Z is a task that’s leaving many businesses scratching their heads. It’s a task that will be vital to the immediate future of digital marketing. It is hard for some of...
The Rise of the Digital Experience in the Time of COVID-19
How are you doing San Diego marketers? It has certainly been an unprecedented few weeks, especially considering that 20% of the entire world (and most of San Diego) is not leaving their homes for...
4 Tips for Managing Remote Teams Without Losing Your Mind
Managing remote teams has been a harder change for some industries as opposed to others. Thankfully for us San Diego marketers, it is fairly easy to get a lot of our work done with...
4 Easy Website Tasks to Tackle During COVID-19
We’ve all been doing a bit of extra cleaning thanks to COVID-19. But in addition to washing your hands, hard surfaces, and probably deep cleaning your entire home, you should be focusing on ways...
How Brands Should Ramp up Marketing During COVID-19
How are you doing San Diego marketers? Wondering how to win when marketing during COVID-19? You’re not alone! These past few weeks have certainly been unusual (to say the least) as COVID-19 turned the...
