Although things are somewhat returning to normal these days, the impact of the COVID-19 pandemic is still crystal clear across nearly all industries. Unfortunately, some sectors – like travel, construction, and even advertising –...
By now you’ve probably heard that it’s far more expensive to convert a new customer than it is to retain a former one – and B2B customer retention is no exception. But did you...
Nailing those top few slots on the search engine results pages (SERPs) is imperative if you want to drive in relevant, converting traffic. But for smaller companies, this seems nearly impossible. After all, competition...
If you take a casual scroll through any social network, you will likely come across an example of influencer marketing. Influencers everywhere these days and for all types of products, from clothing to skincare...
Lead nurturing has been the everlasting challenge for both B2B and B2C entities. HubSpot’s State of Marketing report has even deemed this to be the most difficult aspect in marketing. According to a 2018...
Are you sick of hearing about COVID-19 yet? It seems like everywhere you turn around you see or hear something about the global pandemic. In the business world, it’s all about “pandemic marketing”. Sadly,...
Marketing to Gen Z is a task that’s leaving many businesses scratching their heads. It’s a task that will be vital to the immediate future of digital marketing. It is hard for some of...
How are you doing San Diego marketers? It has certainly been an unprecedented few weeks, especially considering that 20% of the entire world (and most of San Diego) is not leaving their homes for...
Managing remote teams has been a harder change for some industries as opposed to others. Thankfully for us San Diego marketers, it is fairly easy to get a lot of our work done with...
We’ve all been doing a bit of extra cleaning thanks to COVID-19. But in addition to washing your hands, hard surfaces, and probably deep cleaning your entire home, you should be focusing on ways...
