B2B CONTENT MARKETING
In this podcast we focus on B2B Content Marketing including strategies, persona building, the buyer’s decision funnel and then some real world examples
Author: Kristine Olmstead
About Kristine
IS BRAND JUICE WORTH THE SQUEEZING? LET’S TALK ROI
Blog Contributor: BrandSavants These days, it seems that any business recommendation provokes the same response: “What’s the return on investment?” And—where brand issues are concerned—the question is often met with uncomfortable silence or a...
AD AGENCY PRINCIPALS…TELL YOUR CLIENTS THAT YOU CAN’T BUILD THEIR BRAND
Blog Contributor: BrandSavants Advertising doesn’t build brands, the brand is built by the organization and the promise is then communicated by the advertising. David Ogilvy said: “What you say in advertising is more important...
Inspiring ‘Next Practices’
I dream of a day when societies around the planet all have expanding and prospering middle classes, and that a certain quality of life is available to everyone. Inside of those vibrant economies will...
Curiosity and Gratefulness
In my last three posts, I shared three of the concepts that have enabled my teams’ successes in marketing: design targeting,tension-based creative briefs, and grounding the concept of social currency in mathematical business impacts....
Tension in Advertising
This post is the second in a three-part series on the “secrets” to my success in marketing. You can read my first post, on a concept called design targeting, here. Next up: 2. The...
3 WAYS THE #SDAOM WILL IMPROVE YOUR LIFE AS A MARKETER
October 12, 2015 by Shaun R. Wiley The volume of information we process and distribute has become an endless palette of options and decisions. Any time you come across messages of growth or ways...
