If you have anything to do with advertising or digital marketing, chances are, you hear the phrase “copywriting” thrown around so often that it’s lost some of its central meaning. How is copywriting different...
Welcome back to another episode of This Week in Marketing! In the 2/4 episode, I proudly welcome Greg Esterhai – CEO and Co-Founder of Eventsured – and Katie Gorman, Eventsured’s Marketing Director! Eventsured is...
Prioritizing your customer – it’s something that every business wants to do with their content marketing strategy, but unfortunately, a tactic that many companies fail to truly embody. To sound like a total broken...
Does your website look like it’s straight out of 1999? Well, believe it or not, you might not need to start from scratch and build a completely new website! Your website exists for a...
In the 1/14 installment of This Week in Marketing, we welcome Aaron Cuker, founder of Cuker Agency up in Carlsbad. Cuker Agency, winner of multiple WMA awards, is a full-service agency offering growth strategy...
In many ways, content marketing strategy is a local game. How many of your Google searches have been for local information, such as directions to a business location or checking the weather for the...
In addition to keyword research, link building is the foundation of SEO. Whether you’ve been working on your link building strategies for years – or you’re just now entering the process, we’re here to...
Guest posting – it’s all the rage with people trying to get their name out there and establish more credibility to their blog/websites and boost their content marketing ROI. However, many people don’t understand...
Google may have been around for a while, but that doesn’t mean it’s stayed the same over the past few decades! As searchers’ methods and needs have evolved, so have Google’s algorithms. Over time,...
The landscape of San Diego marketing is jam-packed with keyword potential. If you have a website in 2019, you probably (hopefully) have at least some idea as to what a keyword is. Including specific...
