This Week in Marketing: Mindfulness in Business
In the last episode of This Week in Marketing of 2019, Sam and I return to the studio to discuss the concept of mindfulness in business. Our guest this week is Penny Payton, life...
Author: AMA San Diego
About San Diego
How to Market in Sensitive Industries
Sensitive industries are businesses that offer products and/or services that are either unique, taboo or are in a space that is often not openly communicated. Examples of sensitive industries include tobacco, gambling, mental health,...
How Valuable is In-Store Branding These Days?
After a brief hiatus, Sam and I get back in the studio to discuss in-store branding with none other than my sister, Jessie Svec. Jessie worked in American Eagle’s corporate office as a Senior...
Marketing in the Travel + Hospitality Industry
In the 10/1 installment of This Week in Marketing, Sam and I welcome Cory Falter from LURE Agency in San Diego. LURE specializes in creating strong digital strategies for brands in the travel +...
How Service Providers Can Start a Content Marketing Strategy from Scratch – Part 2
To continue our discussion on content strategy, and how service providers can start one from scratch, Sam and I return to the studio to cover topics of content distribution and analysis. Listen to the...
How Service Providers Can Start a Content Marketing Strategy from Scratch – Part 1
In my first episode as show leader, Sam and I begin to scratch the surface of How Service Providers Can Start a Content Marketing Strategy from Scratch in the 6/25 installment of This Week...
Content Roadmapping & Article Ideation
Welcome to our next episode of “This Week in Marketing”. We have a great topic today and are excited to dive into the growing industry of content creation. Content Roadmapping: Tips for Article Ideation...
Marketing to Millennials: 5 Key Components
It’s no secret that millennials make up a large portion of today’s consumer demographic. However, many brands have not quite figured out how marketing to millennials should work. With 80 million millennials in the...
Marketing Books Online: Tips & Best Practices
This Week in Marketing has a very exciting episode this week: Books! That’s right, this is our first ever podcast on how to market a book online. Our guest, Jeff Smith of I Am...
How to Manage Your Online Reputation
This week we’re talking about reputation management with our guest, Alan Bush, VP of strategy for Ignite Visibility. Listen in for tips on everything from SEO, platforms to use, free tools, and more!
