Segment 1 Segment 2 Segment 3 Segment 4 In this episode we explain what paid search advertising is at a basic level and give you some broad background on what it can mean to a company. We...
Segment 1 Segment 2 Segment 3 Segment 4 In this episode we leverage the experience of software giant Intuit (the makers of the Mint Money Tracker, Turbo Tax, Proconnect, ProSeries, and more!) such as to talk...
In this podcast we show you how SONY Electronics approaches customer relationship management, talk about ways to predict purchase readiness and why that’s important, go over the thinking behind engaging customers between buying cycles,...
Most marketers know the value of advertising pre-testing. Pre-testing is the testing of a questionnaire, advertisement on respondents selected from the target market before using it in a full-scale research study, campaign (Def). Advertising...
Segment 1 Segment 2 Segment 3 Segment 4 In this episode we give you an overview of the marketing research industry, and discuss today’s industry techniques and how they have been affected by technology...
Segment 1 Segment 2 Segment 3 Segment 4 Listen to this dynamic team of cause marketing professionals tell you what cause marketing is all about, how it got started, what it looks like today,...
Shrewd marketers segment their existing and/or potential customers to maximize their return on investment (ROI). We all know we cannot sell our product or service to everyone. Trying to do so is a costly...
Find the stories in your organization. Then turn them into marketing content. The biggest problems around creating new, interesting content are: Finding time to do it consistently. Finding talent to do it “magnetically.” Finding...
