Andrea is an associate professor of marketing in the University of San Diego School of
Business. Her research focuses on customer management strategies in service settings and
has involved partnerships with firms in the retailing, health care, and automotive sectors. She
teaches marketing research in USD’s undergraduate and MBA programs and served as the
faculty advisor for the USD collegiate AMA chapter for 7 years.
What is your favorite business/marketing quote?
Without data, you’re just another person with an opinion. – W. Edwards Deming
What do you love about AMA?
Being part of a community that is so passionate about what they do and supportive of each
What is your one gold nugget of business/marketing wisdom?
Learn how to ask good questions.